{"id":10072,"date":"2022-01-31T13:13:05","date_gmt":"2022-01-31T13:13:05","guid":{"rendered":"http:\/\/TheNextWeb=1379219"},"modified":"2022-01-31T13:13:05","modified_gmt":"2022-01-31T13:13:05","slug":"next-up-in-apples-plan-for-financial-domination-turning-iphones-into-payment-terminals","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10072","title":{"rendered":"Next up in Apple\u2019s plan for financial domination: Turning iPhones into payment terminals"},"content":{"rendered":"\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\" readability=\"6.9677419354839\">\n<div class=\"p-rich_text_block\" dir=\"auto\" readability=\"31.354838709677\">After&nbsp;<a class=\"c-link\" tabindex=\"-1\" href=\"https:\/\/thenextweb.com\/news\/apple-pay-set-launch-monday-october-20th\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/thenextweb.com\/news\/apple-pay-set-launch-monday-october-20th\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">its introduction in 2014<\/a>, Apple Pay has made spending seamless for swathes of people. Now, the company wants to move to the other side of the aisle. This time, to accept payments.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Last week, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-01-27\/apple-to-let-iphones-accept-credit-cards-without-extra-hardware\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bloomberg<\/a> reported that Apple is planning to introduce a new feature in the coming months that will let merchants accept card payments directly through their iPhones. In short, it wants to make its device a payment terminal or a<span> point of sale (POS) machine.&nbsp;<\/span><\/p>\n<h2>How will it work?<\/h2>\n<p>The report noted that this feature will be part of a software update in the coming months. So if you\u2019re a merchant, you won\u2019t have to go through a lot of steps to set it up.<\/p>\n<p>In 2020, Apple acquired <a href=\"https:\/\/www.macrumors.com\/2020\/07\/31\/apple-acquires-mobeewave-payments-startup\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Canada-based payments startup Mobeeweave<\/a>, which enabled mobile phones to act as payment terminals. Before this acquisition, the startup worked with Samsung to <a href=\"https:\/\/news.samsung.com\/global\/samsung-and-mobeewave-partner-to-deploy-mpos-payments-worldwide\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">turn the Korean tech giant\u2019s NFC-enabled phones into POS machines<\/a>. Apple\u2019s upcoming feature is expected to work in the same way.<\/p>\n<p>However, there are a lot of unknowns about the product at this moment: <span>will it be under the Apple Pay umbrella<\/span>? Will Apple use the existing payment processing network or create its own?<\/p>\n<h2>Taking on Square and Venmo<\/h2>\n<p>Square is one of the biggest companies in North America when it comes to POS machines. The company sends merchants a free magstripe card reader, and <a href=\"https:\/\/squareup.com\/us\/en\/hardware\/contactless-chip-reader\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">charges just $49 for a contactless one<\/a>.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><a href=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large.webp\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1379224 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-796x332.webp\" alt width=\"796\" height=\"332\" sizes=\"(max-width: 796px) 100vw, 796px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-796x332.webp 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-280x117.webp 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-270x113.webp 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-540x225.webp 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-1536x640.webp 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-2048x853.webp 2048w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-1592x663.webp 1592w\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1379224\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-796x332.webp\" alt width=\"796\" height=\"332\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-796x332.webp 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-280x117.webp 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-270x113.webp 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-540x225.webp 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-1536x640.webp 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-2048x853.webp 2048w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/PD00411_-_USEN_Image_Break.extra-large-1592x663.webp 1592w\"><\/noscript><\/a><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-pay-card-terminal-feature-analysis#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F01%2F31%2Fapple-pay-card-terminal-feature-analysis%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Square offers cheap solutions to accept credit cards\" data-title=\"Share Square offers cheap solutions to accept credit cards on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Square offers cheap solutions to accept credit cards on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Square offers cheap solutions to accept credit cards<\/figcaption><\/figure>\n<p>However, Apple can one-up them by removing any hardware constraint, and letting merchants just use their phones. Plus, it can make people using Android phones a customer.<\/p>\n<p>Kevin Susman, VP Brand &amp; Communications at <span><a href=\"http:\/\/www.matrixx.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> MATRIXX Software<\/a>, a company that works with carriers for monetization, said this new feature can help Apple get into a wider peer-to-peer payment space, where companies like Venmo operate. He also said Apple Cash\u2019s adoption spread is questionable:<\/span><\/p>\n<blockquote readability=\"16\">\n<p><span><em>&nbsp;Of course,<\/em> much of this is a result of the fact that it is not cross-platform&nbsp; \u2014 you can\u2019t send Apple Cash to an Android user. But, as relates to payments, you can pay with ApplePay (and Apple Cash), but you (merchants) can\u2019t charge with it. <\/span><\/p>\n<p><span>Making it possible to do so means that you can support SMB\u2019s for sure, but you can also support peer-peer charging, similar to Venmo\u2019s.&nbsp;<\/span><\/p>\n<\/blockquote>\n<p>Notably, Apple already lets you send money to your friends registered <a href=\"https:\/\/support.apple.com\/en-us\/HT207884\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">on the Apple Pay network<\/a> without any charges. But iPhones-as-payment-terminals could be a whole different ball game.<\/p>\n<p>Square offers basic inventory management and analytics features to its <a href=\"https:\/\/www.fool.com\/the-blueprint\/what-is-square\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">64 million-plus merchants<\/a>. While Apple has the power to turn millions of iPhones into cash registers, it\u2019ll be important to see the suite of support software and commission fee it\u2019ll offer.<\/p>\n<p>Jephtah Chidozie Uche, a co-founder and CTO of <a href=\"https:\/\/www.kippa.africa\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kippa<\/a>, a bookkeeping startup based out Niegra, said Apple should provide APIs for developers so that service-provider apps can easily integrate this new feature. He mentioned that as iPhones are costly in many parts of the world, the company should also focus on having backward compatibility for cheaper and older devices.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1379226 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-796x398.jpeg\" alt=\"A terminal accepting Apple Pay payment\" width=\"796\" height=\"398\" sizes=\"(max-width: 796px) 100vw, 796px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-796x398.jpeg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-280x140.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-270x135.jpeg 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-540x270.jpeg 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-1536x768.jpeg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-1592x796.jpeg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal.jpeg 1640w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-pay-card-terminal-feature-analysis#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F01%2F31%2Fapple-pay-card-terminal-feature-analysis%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: A terminal accepting Apple Pay payment\" data-title=\"Share A terminal accepting Apple Pay payment on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share A terminal accepting Apple Pay payment on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>A terminal accepting Apple Pay payment<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1379226\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-796x398.jpeg\" alt=\"A terminal accepting Apple Pay payment\" width=\"796\" height=\"398\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-796x398.jpeg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-280x140.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-270x135.jpeg 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-540x270.jpeg 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-1536x768.jpeg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal-1592x796.jpeg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/square-terminal.jpeg 1640w\"><\/noscript><\/figure>\n<p>The Cupertino giant doesn\u2019t disclose what it earns from Apple Pay, but reports indicate it takes <a href=\"https:\/\/www.macrumors.com\/roundup\/apple-pay\/#:~:text=Apple's%20cut%20is%20reportedly%20at,out%20of%20each%20%24100%20purchase.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a 0.15% commission on transactions<\/a> processed through Apple Pay. The company\u2019s payment-accepting feature can add a significant revenue stream.<\/p>\n<p>Shahaf Bar-Geffen, CEO of Israel-based fintech company <a href=\"https:\/\/coti.io\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">COTI<\/a>, said Apple wants to build believes Apple wants to create a public habit of using its payments services:<\/p>\n<blockquote readability=\"9\">\n<p>Apple is building a convenience system for now. It has already established one ease-of-payment method when you pay with your phone or a watch at a shop. To build trust in merchants to become a payment facilitator, it might charge no or negligible fee to make their iPhones a payment terminal. Or it might adapt a model where the fee is based on the volume of transactions.<\/p>\n<\/blockquote>\n<h2>Opportunity in the payment space<\/h2>\n<p>According to a report published by UK-based Juniper Research, there will be more than 4.4 billion mobile wallets across the world by 2025. However, 69% of transactions will be based in mobile payments heavy markets such as India and China. Apple would want to own a big chunk of that market in the rest of the world \u2014 especially in North America.<\/p>\n<p>In 2020, <span>Loup Ventures<\/span>&nbsp;said more than <a href=\"https:\/\/www.nfcw.com\/2020\/11\/12\/369134\/more-than-500m-iphone-users-have-now-activated-apple-pay\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">500 million customers had activated<\/a> Apple Pay on their iPhones, but there\u2019s no number to verify if those people ever made any payments. According to <a href=\"https:\/\/www.emarketer.com\/content\/apple-s-rumored-softpos-solution-could-threaten-mpos-titans\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Insider Intelligence<\/a>, there are more than 43 active million Apple Pay users in the US, and the company will add more than 11 million to that figure in the next four years.<\/p>\n<p>The report notes that the US in-person payments market will expectedly hit the $6.4 trillion mark this year\u2014 and that\u2019s a good sign for first-time entrants like Apple.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1379233 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-796x839.png\" alt=\"Estimated Apple Pay users in the US (Source: eMarketer)\" width=\"796\" height=\"839\" sizes=\"(max-width: 796px) 100vw, 796px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-796x839.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-199x210.png 199w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-128x135.png 128w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-256x270.png 256w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-1457x1536.png 1457w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-1943x2048.png 1943w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-1592x1678.png 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-pay-card-terminal-feature-analysis#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F01%2F31%2Fapple-pay-card-terminal-feature-analysis%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Estimated Apple Pay users in the US (Source: eMarketer)\" data-title=\"Share Estimated Apple Pay users in the US (Source: eMarketer) on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Estimated Apple Pay users in the US (Source: eMarketer) on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Estimated Apple Pay users in the US (Source: eMarketer)<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1379233\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-796x839.png\" alt=\"Estimated Apple Pay users in the US (Source: eMarketer)\" width=\"796\" height=\"839\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-796x839.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-199x210.png 199w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-128x135.png 128w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-256x270.png 256w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-1457x1536.png 1457w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-1943x2048.png 1943w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/01\/in1028477537761-1592x1678.png 1592w\"><\/noscript><\/figure>\n<p>A survey conducted by fintech site PYMNT last year indicated that <a href=\"https:\/\/www.pymnts.com\/news\/payment-methods\/2021\/consumers-typically-use-debit-cards-to-pay-in-store-credit-online\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">more than 65% of US consumers prefer to pay by credit or debit card<\/a> in physical stores; Apple Pay\u2019s share in that was just 2.6%. Apple turning iPhones into terminals is a surefire way to boost its visibility and traction in the space.<\/p>\n<p>Over the last few years, Apple has been focused on expanding its services business \u2014 especially financial offerings. In 2019, it launched <a href=\"https:\/\/thenextweb.com\/news\/everything-you-ever-wanted-to-know-about-the-apple-card\" target=\"_blank\" rel=\"noopener noreferrer\">the Apple Card<\/a>, and <a href=\"https:\/\/www.imore.com\/where-apple-card-and-apple-pay-cash-rest-us\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">plans to expand it to more countries<\/a>. Last July, a Bloomberg report noted that the company is <a href=\"https:\/\/www.macrumors.com\/2021\/07\/13\/apple-pay-later-monthly-installments\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">exploring a \u201cbuy now, pay later\u201d product<\/a> with Goldman Sachs.<\/p>\n<p>If Apple starts accepting payment on a seller\u2019s behalf, it can explore more financial products, ranging from loans to management services. Really, this news shows how serious Apple is about getting its services to reach <a href=\"https:\/\/thenextweb.com\/news\/apple-3-trillion-market-cap-services-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">a $1.5 trillion valuation alone<\/a>. And, at this stage, who would bet against it?<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/apple-pay-card-terminal-feature-analysis\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After&nbsp;its introduction in 2014, Apple Pay has made spending seamless for swathes of people. Now, the company wants to move to the other side of the aisle. This time, to accept payments&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10072"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10072"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10072\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}