{"id":10146,"date":"2022-02-07T13:58:21","date_gmt":"2022-02-07T13:58:21","guid":{"rendered":"http:\/\/TheNextWeb=1379710"},"modified":"2022-02-07T13:58:21","modified_gmt":"2022-02-07T13:58:21","slug":"devs-are-mad-at-apples-reduction-in-dutch-app-store-fees-and-rightly-so","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10146","title":{"rendered":"Devs are mad at Apple\u2019s \u2018reduction\u2019 in Dutch App Store fees \u2014 and rightly so"},"content":{"rendered":"\n<p>Apple has finally explained how it will allow Dutch dating apps to use alternative payment systems.<\/p>\n<p>The headline is this: <a href=\"https:\/\/thenextweb.com\/topic\/apple\" target=\"_blank\" rel=\"noopener noreferrer\">Apple<\/a> will take a 27% commission from these purchases \u2014 <span>down&nbsp;<\/span><a class=\"c-link\" href=\"https:\/\/thenextweb.com\/news\/apple-cuts-its-app-store-commission-from-30-to-15-if-your-apps-earn-less-than-1m\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/thenextweb.com\/news\/apple-app-store-alternative-payments-us-uk-korea-analysis\" data-sk=\"tooltip_parent\">from the 30%<\/a><span>&nbsp;it collects through the App Store.<\/span><\/p>\n<p>Developers across the world are mad at this nominal discount from the iPhone maker, and rightly so \u2014 especially when the new directive is incredibly complex.<\/p>\n<p>We\u2019ll get into all this, but first, here\u2019s a refresher of what has happened so far.<\/p>\n<h2>How did Apple get here?<\/h2>\n<p>Last year, the Duch Authority for Consumers and Markets (ACM) found <a href=\"https:\/\/www.reuters.com\/technology\/apples-app-store-broke-competition-laws-dutch-watchdog-says-2021-12-24\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Apple guilty of breaching antitrust laws<\/a> by forcing developers to use its own system for in-app purchases, as well as taking a 15% or 30% cut.<\/p>\n<p>Notably, the watchdog\u2019s ruling only focused on dating apps in the Netherlands. In January, Apple agreed to <a href=\"https:\/\/thenextweb.com\/news\/apple-app-store-alternative-payments-us-uk-korea-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">let developers use alternative payment methods<\/a>, but provided no details on how this\u2019d work.<\/p>\n<p>This changed over the weekend. The company issued guidelines that require a separate binary for the Dutch app store, and a 27% commission \u2014 even if you use a non-Apple payment processing system.<\/p>\n<h2>What are the requirements to adopt a new in-app payment system?<\/h2>\n<p>Here are some of the conditions Apple has specified for Dutch dating app developers:<\/p>\n<ul>\n<li>You have to submit an app binary file that\u2019ll only work on the Netherlands store.<\/li>\n<li>You have to pay a 27% commission on all purchases made through alternative payment systems.<\/li>\n<li>You have to submit a detailed monthly report to Apple about all purchases made through third-party processors.<\/li>\n<li>If you\u2019re redirecting a user to a payment website, you must only include one link, and you can\u2019t pass any parameters along with it. In other words, users will have to manually enter basic information on the payments page, making the whole process much more of an ordeal.<\/li>\n<li>Before starting an in-app purchase flow, you have to show a warning saying \u201c\u200b\u200bThis app does not support the App Store\u2019s private and secure payment system.\u201d<\/li>\n<\/ul>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1379713 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-796x649.png\" alt=\"What Apple's external purchase warning sheet would look like \" width=\"796\" height=\"649\" sizes=\"(max-width: 796px) 100vw, 796px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-796x649.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-258x210.png 258w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-166x135.png 166w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-331x270.png 331w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-1536x1253.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM.png 1572w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-dutch-dating-apps-27-app-store-analysis#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2022%2F02%2F07%2Fapple-dutch-dating-apps-27-app-store-analysis%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: &nbsp;What Apple\u2019s external purchase warning sheet will look like.\" data-title=\"Share &nbsp;What Apple\u2019s external purchase warning sheet will look like. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share &nbsp;What Apple\u2019s external purchase warning sheet will look like. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>&nbsp;What Apple\u2019s external purchase warning sheet will look like.<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1379713\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-796x649.png\" alt=\"What Apple's external purchase warning sheet would look like \" width=\"796\" height=\"649\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-796x649.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-258x210.png 258w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-166x135.png 166w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-331x270.png 331w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM-1536x1253.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/Screenshot-2022-02-07-at-6.05.35-PM.png 1572w\"><\/noscript><\/figure>\n<ul>\n<li>Your payment processor should support Apple Pay, and should have the ability to directly pay commission to Apple.<\/li>\n<li>You can only choose one method out of these three: Apple\u2019s default payment system, a third-party in-app processing system, or a redirection to your website.<\/li>\n<\/ul>\n<p>This by itself is a lot to parse, but there are even more conditions and complexities. You can read about them further on Apple\u2019s <a href=\"https:\/\/developer.apple.com\/support\/storekit-external-entitlement\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">developer support page<\/a>.<\/p>\n<h2>Is it really worth all this hassle?<\/h2>\n<p>The whole process is complicated, and with the new commission rate, it\u2019s not apparent there are many benefits to switching. This is made even more laughable when you consider developers will have to pay additional fees to the new payment processor:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\" readability=\"17.094339622642\">\n<p lang=\"en\" dir=\"ltr\">And after you pay your ~3% to your payment processor, Apple\u2019s 27% commission takes you right back up to 30%.<\/p>\n<p>Glorious.<\/p>\n<p>Come on, THIS is comedy. Amazing, ridiculous comedy.<\/p>\n<p>I\u2019d be surprised if a single app ever took them up on this.<\/p>\n<p>(And that\u2019s exactly by design.)<\/p>\n<p>\u2014 Marco Arment (@marcoarment) <a href=\"https:\/\/twitter.com\/marcoarment\/status\/1489600038749847553?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">February 4, 2022<\/a><\/p>\n<\/blockquote>\n<p>If you\u2019re a popular dating app that\u2019s only available on the Dutch market, a few extra percent of revenue could be helpful.<\/p>\n<p>But if you distribute apps to multiple markets and the Netherlands is only a minor revenue provider? You might want to avoid the hassle.<\/p>\n<p>We\u2019ve reached out to some of the biggest dating apps in the Netherlands, Bumble, InnerCircle, and Match Group to understand their next steps. We\u2019ll update the story if we hear back from them.<\/p>\n<h2>The way ahead<\/h2>\n<p>Apple\u2019s response to the Dutch regulation is one of many countries where it\u2019s facing antitrust cases related to its App Store monopoly.<\/p>\n<p>Soon, it needs to provide guidelines for developers in <a href=\"https:\/\/thenextweb.com\/news\/apple-app-store-alternative-payments-us-uk-korea-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Japan and South Korea<\/a>. If Apple takes a similar approach to how it\u2019s dealt with the Dutch dating app situation,&nbsp;developers won\u2019t be happy.<\/p>\n<p>On this Andy Yen \u2014 ProtonMail CEO and founder \u2014 said that \u201cthis is yet another example of Apple exploiting its position and squeezing every penny possible out of developers, regardless of the impact they have on innovation, competition or consumers.\u201d<\/p>\n<p>He added that this latest incident also points towards a need for \u201cfar-reaching antitrust laws\u201d that look at the bigger picture of app distribution and self-prefencing.<\/p>\n<p>Last month, <a href=\"https:\/\/www.theverge.com\/2022\/1\/25\/22900434\/apple-netherlands-antitrust-competition-regulator-acm-5-million-euro-fine-in-app-payments#:~:text=The%20Dutch%20competition%20regulator%2C%20the,methods%2C%20the%20ACM%20has%20announced.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ACM fined Apple<\/a> for failing to comply with its ruling. Now that the company has formalized the changes, we\u2019ll have to see if the regulatory body scrutinizes it further.<\/p>\n<p>One thing is clear, Apple is not giving up its control on the App Store easily. And even when it\u2019s forced to make concessions, it\u2019s doing so in a way that makes life deliberately difficult for developers.<\/p>\n<p>The question is if anyone\u2019s going to stop Apple.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/apple-dutch-dating-apps-27-app-store-analysis\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has finally explained how it will allow Dutch dating apps to use alternative payment systems. The headline is this: Apple will take a 27% commission from these purchases \u2014 down&nbsp;from the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10146"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10146"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/10147"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}