{"id":10216,"date":"2022-02-11T09:59:38","date_gmt":"2022-02-11T09:59:38","guid":{"rendered":"http:\/\/TheNextWeb=1380170"},"modified":"2022-02-11T09:59:38","modified_gmt":"2022-02-11T09:59:38","slug":"bmws-schwarzenegger-zeus-has-angered-the-greek-in-me","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10216","title":{"rendered":"BMW\u2019s Schwarzenegger Zeus has angered the Greek in me"},"content":{"rendered":"\n<p><span>What do BMW, the Greek god Zeus, and Arnold Schwarzenegger have in common? No, that\u2019s not a fucking riddle, it\u2019s an actual question.&nbsp;<\/span><\/p>\n<p><span>And the answer? A Super Bowl commercial.&nbsp;<\/span><\/p>\n<p><span>Yep, for this year\u2019s game, BMW has dressed up the Terminator as Zeus to promote the automaker\u2019s new <a href=\"https:\/\/thenextweb.com\/topic\/ev\" target=\"_blank\" rel=\"noopener noreferrer\">EV<\/a><\/span><span>: the <a href=\"https:\/\/www.bmw.nl\/nl\/modellen\/bmwi\/ix\/ontdek\/highlights.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">iX<\/a>.&nbsp;<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1380171 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd.png\" alt=\"Zeus Schwarzenegger Super Bowl \" width=\"556\" height=\"556\" sizes=\"(max-width: 556px) 100vw, 556px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd.png 768w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-210x210.png 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-135x135.png 135w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-96x96.png 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-270x270.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-192x192.png 192w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/bmw-schwarzenegger-zeus-has-angered-the-greek-in-me#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2022%2F02%2F11%2Fbmw-schwarzenegger-zeus-has-angered-the-greek-in-me%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Y\u2019know, the god of lightning? Electricity? Clever, huh? Image: BMW\" data-title=\"Share Y\u2019know, the god of lightning? Electricity? Clever, huh? Image: BMW on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Y\u2019know, the god of lightning? Electricity? Clever, huh? Image: BMW on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a><br \/>Y\u2019know, the god of lightning? Electricity? Clever, huh? Image: <a href=\"https:\/\/www.bmw.com\/en\/magazine\/innovation\/zeus-and-hera-schwarzenegger-hayek-pinault-bmw-comeback.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">BMW<\/a><\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1380171\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd.png\" alt=\"Zeus Schwarzenegger Super Bowl \" width=\"556\" height=\"556\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd.png 768w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-210x210.png 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-135x135.png 135w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-96x96.png 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-270x270.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/02\/sbw-08-media-hd-192x192.png 192w\"><\/noscript><\/figure>\n<p><span>The one-minute spot is called \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=nUC1QA5gRcU\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Zeus and Hera<\/a>\u201d and takes us to, of course, Mount Olympus.<\/span><\/p>\n<p><span>Still, America\u2019s better than Greece and, eventually, the couple decides to retire in Palm Springs, California (Arnold\u2019s fav place).&nbsp;<\/span><\/p>\n<p><span>But, folks, Zeus isn\u2019t really enjoying the earthly life. He\u2019s struggling with electronics and his neighbor\u2019s constant nagging to charge <em>everything<\/em>.&nbsp;<\/span><\/p>\n<p><span>Hera, played by Salma Hayek, comes to the rescue and reignites (get it?) her husband\u2019s excitement with a gift: the electric BMW iX.&nbsp;<\/span><\/p>\n<p><span>And they lived happily ever after, driving the car<\/span><span> to the dulcet tones of Eddie Grant\u2019s \u2018Electric Avenue,\u2019 while Zeus uses his electric power to change the traffic lights to green.&nbsp;<\/span><\/p>\n<p><span>Take a look at the video yourselves:&nbsp;<\/span><\/p>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/nUC1QA5gRcU?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/nUC1QA5gRcU\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><span>Being Greek, this video hit a nerve. Not a big one, but one nonetheless.&nbsp;<\/span><\/p>\n<p><span>Look, I\u2019m totally used to the cultural appropriation of Greek mythology in pop culture. Sometimes I find it annoying, others amusing. But before you call me biased, let me just say that I\u2019ve watched the movie <a href=\"https:\/\/www.imdb.com\/title\/tt0332452\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Troy<\/a> three times so far \u2014 <span>and I only love it more and more.<\/span><\/span><\/p>\n<p><span>But to see Arnold Schwarzenegger as a car-loving Zeus? This, I don\u2019t accept. And to have Hercules\u2019 ferocious Pegasus called \u201cLil\u2019 Peggy?\u201d&nbsp;<\/span><\/p>\n<p><span>I simply CANNOT.<\/span><\/p>\n<p><span>It\u2019s not the inaccuracy that bothers me, nor the comedic slant of the video. It\u2019s that the millions who\u2019ll watch the ad during the Super Bowl will associate Zeus with either the Terminator, or with a downfallen god with an electrification fetish.<\/span><\/p>\n<p><span>Well, actually, maybe that last one is kinda accurate.&nbsp;<\/span><\/p>\n<p><span>Don\u2019t get me wrong here, I\u2019m not a pagan worshiper and I\u2019m not personally offended. I just don\u2019t think that a demystified materialistic representation of a mythological figure does much good for our cultural awareness.&nbsp;<\/span><\/p>\n<p><span>But the biggest kick in the teeth of all? <span>That the promo building up to this advert made me believe that there was going to be a full-length movie with Arnie playing Zeus. That\u2019s not the case. And it\u2019s left me with a conundrum: what Ancient Greece-inspired film can I watch and complain about now?<\/span><\/span><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/bmw-schwarzenegger-zeus-has-angered-the-greek-in-me\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do BMW, the Greek god Zeus, and Arnold Schwarzenegger have in common? No, that\u2019s not a fucking riddle, it\u2019s an actual question.&nbsp; And the answer? A Super Bowl commercial.&nbsp; Yep, for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10216"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10216"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/10217"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}