{"id":10247,"date":"2022-02-14T15:53:35","date_gmt":"2022-02-14T15:53:35","guid":{"rendered":"http:\/\/TheNextWeb=1380441"},"modified":"2022-02-14T15:53:35","modified_gmt":"2022-02-14T15:53:35","slug":"did-you-catch-all-those-super-bowl-ev-ads-well-we-rated-them","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10247","title":{"rendered":"Did you catch all those Super Bowl EV ads? Well, WE RATED THEM"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2022%2F02%2Fsuper-bowl-adverts.jpg&amp;signature=564576d5e17ec3a186ed53b1899ef1bb\" class=\"ff-og-image-inserted\"><\/div>\n<p><span>This Sunday saw Super Bowl LVI, an event where the half-time entertainment and TV commercials are as much a part of the occasion as the game itself.&nbsp;<\/span><\/p>\n<p><span><span>And in the year of our lord 2022? EV makers went all in, spending a sizable chunk of their marketing budgets on advertising.<\/span><\/span><\/p>\n<p><span>So, how do they stack up? And who were the winners and losers? Let\u2019s take a look:<\/span><\/p>\n<h2>BMW<\/p>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/nUC1QA5gRcU?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/nUC1QA5gRcU\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<\/h2>\n<p><span>BMW\u2019s effort brings an update and electrification to Greek mythology. Gods Zeus (Arnold Schwarzenegger) and Hera (Salma Hayek Pinault) retire to Palm Springs, California.&nbsp;<\/span><\/p>\n<p><span>To keep the spark alive, Hera gifts Zeus with a shiny new EV BMW <\/span><a href=\"https:\/\/www.bmw.nl\/nl\/modellen\/bmwi\/ix\/ontdek\/highlights.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>iX<\/span><\/a><span>, and Zeus spends his time driving around, electrifying the world with a point of his finger.&nbsp;<\/span><\/p>\n<p><span>Well, my Greek colleague Ioanna already had <a href=\"https:\/\/thenextweb.com\/news\/bmw-schwarzenegger-zeus-has-angered-the-greek-in-me\" target=\"_blank\" rel=\"noopener noreferrer\">a lot of feels<\/a> about this. As she notes:&nbsp;<\/span><\/p>\n<blockquote readability=\"7\">\n<p><span>To see Arnold Schwarzenegger as a car-loving Zeus? This, I don\u2019t accept. And to have Hercules\u2019 ferocious Pegasus called \u201cLil\u2019 Peggy?\u201d&nbsp;<\/span><\/p>\n<p><span>I simply CANNOT.<\/span><\/p>\n<\/blockquote>\n<p><b>Verdict: \u26a1\u26a1\u26a1<\/b><span><br \/>It\u2019s a funny ad, but honestly, it alarms me how many people on YouTube <\/span><i><span>want<\/span><\/i><span> this to be an actual movie. Too many people inspired by the TV show <\/span><a href=\"https:\/\/www.imdb.com\/title\/tt1898069\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>American Gods<\/span><\/a><span>? Or is it a desire to return to Arnie as Hercules?<\/span><\/p>\n<h2><strong>&nbsp;General Motors<\/strong><\/h2>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/YPolp4bN7QY?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/YPolp4bN7QY\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><span>Austin Powers is back, baby!&nbsp;<\/span><\/p>\n<p><span>Dr Evil and his cronies have taken over the GM Renaissance Center headquarters, where the criminal mastermind learns that he is becoming a grandfather of a \u201cBaby-me.\u201d&nbsp;<\/span><\/p>\n<p><span>Even worse, they\u2019re no longer <em>the<\/em> dominant force for global destruction. \u201cClimate change is arguably the number one threat in the world right now,\u201d explains Scott Evil.<\/span><\/p>\n<p><span>So, a dastardly plan is hatched to take over the world\u2026 to retain the power to destroy it?<\/span><\/p>\n<p><span>Yeah, it\u2019s a weird and convoluted storyline. But it\u2019s a good cast, and the ad eventually promotes the fact that GM will launch \u201c30 EVs globally by 2025.\u201d<\/span><\/p>\n<p><b>Verdict:\u26a1\u26a1\u26a1 <\/b><\/p>\n<p><span>If you like an all-star cast that includes Rob Lowe and Seth Green, this one\u2019s for you.&nbsp;<\/span><\/p>\n<p><span>And yes, people on YouTube are begging for <em>Austin Powers 4<\/em>.<\/span><\/p>\n<h2>Kia<\/h2>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/HoNMz_OV_dI?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/HoNMz_OV_dI\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><span>With the tagline \u201cevery dog deserves to find their forever home,\u201d you know this advert is for all of you on the sofa, nursing a hangover, and trying to stop your dog from eating the leftover chicken wings you were too drunk to put away yesterday.&nbsp;<\/span><\/p>\n<p><span>With a soundtrack of Bonnie Tyler\u2019s \u2018<a href=\"https:\/\/www.youtube.com\/watch?v=lcOxhH8N3Bo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Total Eclipse of the Heart<\/a>,\u2019 it shows a cute robodog (no, not the one from <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=GM3GM299orc\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Black Mirror<\/span><\/a><span>) desperately trying to find their owner, someone who drives Kia\u2019s all-electric EV6.<\/span><\/p>\n<p><span>They reunite at the EV charger just in time to give the pup a hit of electric juice.&nbsp;<\/span><\/p>\n<p><b>Verdict: \u26a1\u26a1\u26a1\u26a1<\/b><\/p>\n<p><span>I\u2019m a sucker for a robot. After the brand discontinued production, I\u2019m still traumatized from writing about the <\/span><a href=\"https:\/\/www.scmp.com\/news\/asia\/east-asia\/article\/2097977\/rip-aibo-funeral-held-100-japanese-robot-dogs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>mass Buddhist funeral<\/span><\/a><span> given for the 2017 version of <\/span><a href=\"https:\/\/thenextweb.com\/news\/sonys-aibo-robot-dog-is-making-a-comeback\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Sony\u2019s robot dog Aibo<\/span><\/a><span>.<\/span><\/p>\n<p><span>This ad gave me all the feels, but made me forget all about the car. I just want a Nissan robodog now.<\/span><\/p>\n<h2>Chevrolet<\/h2>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/2bZYqFsU72Y?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/2bZYqFsU72Y\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><span>Chevy is changing with the times, popping its EV cherry with the fully-electric Silverado.&nbsp;<\/span><\/p>\n<p><span>This ad celebrates the occasion with a homage to the hit TV series, <\/span><i><span>The Sopranos<\/span><\/i><span>. Meadow \u200b\u200b(Jamie-Lynn Sigler) reenacts the show\u2019s opening scene, meeting up with A.J. Soprano (Robert Iler) at an EV charger.&nbsp;<\/span><\/p>\n<p><span>With the dulcet tones of <\/span><i><span>The Sopranos\u2019<\/span><\/i><span> theme song \u2014 Alabama 3\u2019s \u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=RLxSUKA--Dg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Woke Up This Morning<\/span><\/a><span>,\u2019 \u2014 the ad introduces a \u201cwhole new truck for a whole new generation.\u201d&nbsp;<\/span><\/p>\n<p><b>Verdict: \u26a1\u26a1\u26a1\u26a1\u26a1<\/b><\/p>\n<p><span>What can I say? I used to like <em>The Sopranos.<\/em> I\u2019ve tried introducing it to my younger spouse, who says it\u2019s too dull (sacrilege!), but this was an excellent ad for Chevy and a great homage to the hit show.<\/span><\/p>\n<h2>Nissan<\/h2>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/Bu56KAaIcac?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/Bu56KAaIcac\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><span>You don\u2019t need to do much when you have a great car, but Nissan really steps up.&nbsp;<\/span><\/p>\n<p><span>In this ad for its Z sports car, Eugene Levy goes from goofy to long-haired action movie star, dodging burning helicopters and an exploding world where the car flies smoothly through the chaos.&nbsp;<\/span><\/p>\n<p><span>His female co-stars drive up to a movie premiere in an <\/span><a href=\"https:\/\/www.nissanusa.com\/ariya.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Ariya electric crossover<\/span><\/a><span>, where they collect Eugene and drive off into the sunset.<\/span><\/p>\n<p><span>It\u2019s a strange ad.&nbsp;<\/span><\/p>\n<p><span>The Nissan Z is powered by a V6 engine, not electric batteries. And the Ariya is motor-powered, but aided by an electric extended range. The company aims to roll out 23 new electrified models by 2030, with 15 fully electric.&nbsp;<\/span><\/p>\n<p><span>So, this seems a little backward.<\/span><\/p>\n<p><b>Verdict: \u26a1\u26a1<\/b><\/p>\n<p><span>The Nissan Z is a seriously sleek looking car and has an audience of buyers anxiously awaiting its arrival. But it\u2019s not an EV, and at a time where companies are seriously trying to assert their green cred, it seems really out of touch.&nbsp;<\/span><\/p>\n<p><span>&nbsp;But, if Nissan decided to make a flying sports car, I, for one, would be all in. <\/span><\/p>\n<h2>Polestar<\/h2>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/B4QI0VzbkHk?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/B4QI0VzbkHk\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><span>Polestar goes in a completely different direction to its competitors. There\u2019s no evocative music, actors, or heartstring pulling.&nbsp;<\/span><\/p>\n<p><span>But there\u2019s also no <\/span><a href=\"https:\/\/thenextweb.com\/news\/dieslegates-cost-volkswagen-over-30-billion-now-its-former-ceo-faces-conviction\" target=\"_blank\" rel=\"noopener noreferrer\"><span>dieselgate<\/span><\/a><span>, hidden promises or <a href=\"https:\/\/thenextweb.com\/news\/in-praise-of-ev-sustainability-critics\" target=\"_blank\" rel=\"noopener noreferrer\">greenwashing<\/a>. And, with a sneaky sideswipe at <a href=\"https:\/\/thenextweb.com\/news\/can-tesla-get-autonomous-vehicles-to-go-mainstream-before-robotaxi-makers\" target=\"_blank\" rel=\"noopener noreferrer\">Tesla<\/a>, \u201cno conquering Mars.\u201d<\/span><\/p>\n<p><b>Verdict: \u26a1\u26a1\u26a1\u26a1<\/b><span><\/span><\/p>\n<p><span>This is the kinda ad that makes me think of people who wear black ringed square glasses, talk about \u201cnew media,\u201d and drink espresso martinis. I\u2019m not sure I\u2019m cool enough for it, but I like its simplicity. <\/span><\/p>\n<h2>Wallbox EV charging<\/h2>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/ZzcdP90akWM?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/ZzcdP90akWM\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><span>Who better to talk about electric vehicle charging than a dude who\u2019s been struck by lightning?<\/span><\/p>\n<p><span>In a pitch for the Wallbox <a href=\"https:\/\/thenextweb.com\/topic\/EV\" target=\"_blank\" rel=\"noopener noreferrer\">EV<\/a> charger, this ad just does that, with the protagonist showing a montage of his fears of <a href=\"https:\/\/thenextweb.com\/topic\/electric-vehicles\" target=\"_blank\" rel=\"noopener noreferrer\">electricity<\/a>. He then ultimately concedes that an electric, greener future is vital, and that Wallbox helps him move forward from his fear.&nbsp;<\/span><\/p>\n<p><b>Verdict:<\/b><span> <b>\u26a1\u26a1\u26a1<\/b><\/span><\/p>\n<p><span>It\u2019s a nice hook for people who fear being electrocuted by an EV charger, but there\u2019s some serious soul missing in this one.<\/span><span>&nbsp;<\/span><\/p>\n<p><span>The Super Bowl is a big event for advertisers keen to get big brand recognition from a global audience of millions. And this year, the repeated presence of EVs shows just how far automakers have come in ushering their arrival into a captive audience.&nbsp;<\/span><\/p>\n<p><span>Overall, I think this year\u2019s ads use nostalgia as a way to usher in an electric future. Whether you grew up watching&nbsp;<\/span><i data-stringify-type=\"italic\">Austin Powers<\/i><span>&nbsp;or&nbsp;<\/span><i data-stringify-type=\"italic\">The Sopranos<\/i><span>&nbsp;\u2014 or are new to the characters \u2014 these ads offer multigenerational appeal.<\/span><span class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"><\/span><span>Now let\u2019s just hope they can actually make a difference.<\/span><\/p>\n<p>Now let\u2019s just hope they can actually make a difference.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/an-ev-future-in-advertising-at-2022-super-bowl\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Sunday saw Super Bowl LVI, an event where the half-time entertainment and TV commercials are as much a part of the occasion as the game itself.&nbsp; And in the year of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10248,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10247"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10247"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/10248"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}