{"id":10319,"date":"2022-02-20T08:00:54","date_gmt":"2022-02-20T08:00:54","guid":{"rendered":"http:\/\/TheNextWeb=1380827"},"modified":"2022-02-20T08:00:54","modified_gmt":"2022-02-20T08:00:54","slug":"how-to-manage-your-sales-leads-and-turn-them-into-customers","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10319","title":{"rendered":"How to manage your sales leads \u2014 and turn them into customers"},"content":{"rendered":"\n
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I\u2019ve been working in sales and marketing roles for more than 30 years, and in that time, I\u2019ve found that\u2014as big a deal as <\/span>lead generation<\/a> <\/span>is\u2014it\u2019s typically lead management that makes the struggle real.<\/p>\n

Getting lead management right involves a lot of moving parts, so let\u2019s jump in.<\/p>\n

1. Alignment between Marketing and Sales<\/h2>\n

In my experience, this is how it usually goes.<\/p>\n

A potential customer fills out a form or comes to a trade show booth.<\/p>\n

Marketing hands off the lead to Sales, saying it\u2019s a hot lead that needs to be called ASAP.<\/p>\n

The sales rep calls the prospect, who says they aren\u2019t ready to speak to anyone; they were only gathering information.<\/p>\n

The result is a frustrated sales rep, a frustrated marketing team\u2014and no progress on the deal. This is why it\u2019s so important that Sales and Marketing are on the same page. Here\u2019s how to make sure you have alignment across teams:<\/p>\n

That last one is the one I\u2019ve found is missing more often than not, and it\u2019s one of the most important aspects of lead management. If the marketing team thinks that a sales-ready lead is anyone who\u2019s downloaded a whitepaper, but the sales team thinks that those folks are still just gathering information, that\u2019s going to lead to frustrated reps, confused prospects, and not many deals.<\/p>\n