{"id":10467,"date":"2022-03-04T13:29:42","date_gmt":"2022-03-04T13:29:42","guid":{"rendered":"http:\/\/TheNextWeb=1381905"},"modified":"2022-03-04T13:29:42","modified_gmt":"2022-03-04T13:29:42","slug":"why-zelenskyys-selfie-videos-are-helping-ukraine-win-the-pr-war-against-russia","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10467","title":{"rendered":"Why Zelenskyy\u2019s \u2018selfie videos\u2019 are helping Ukraine win the PR war against\u00a0Russia"},"content":{"rendered":"\n
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It seems straight out of an action movie: As the capital city becomes a war zone, the defiant president looks into the camera<\/a> and delivers a clear and compelling message: \u201cI am here. We will not lay down any weapons.\u201d<\/p>\n

That\u2019s exactly what Ukrainian President and onetime actor Volodymyr Zelenskyy did on Feb. 25, 2022<\/a>, in a selfie-style video viewed 3 million times<\/a> within an hour \u2013 part of an effort to mobilize international opinion against the Russian invasion of his country. And it appears to be working. The comedian-turned-politician is credited with convincing European leaders<\/a> to take actions considered unthinkable just a week ago, such as Germany sending weapons directly to Ukraine<\/a>.<\/p>\n

But what is it about his videos \u2013 made with an iPhone and posted<\/a> on social media<\/a> sites like Facebook, Telegram, and Twitter \u2013 that have been so compelling in rallying global public opinion behind Ukraine and against Russia?<\/p>\n

As an expert in digital social media platforms<\/a>, I believe there are three reasons Zelenskyy\u2019s videos instantly made the war in Ukraine deeply personal and resonant for so many. And in particular, for this analysis, I want to single out videos posted on Feb. 25<\/a> and Feb. 26<\/a>, which seem to have garnered the most attention.<\/p>\n