{"id":10483,"date":"2022-03-07T05:52:19","date_gmt":"2022-03-07T05:52:19","guid":{"rendered":"http:\/\/TheNextWeb=1381984"},"modified":"2022-03-07T05:52:19","modified_gmt":"2022-03-07T05:52:19","slug":"how-oppos-find-x5-pro-bets-on-a-custom-npu-to-stand-out","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10483","title":{"rendered":"How Oppo\u2019s Find X5 Pro bets on a custom NPU to stand out"},"content":{"rendered":"\n

For years, Samsung<\/a> and Apple<\/a> have traded punches for the mindshare of phone buyers around the world. Once upon a time, Huawei was a contender for the top phone maker as well, but the <\/span>US blacklist<\/span><\/a> has left the company fighting for scraps. <\/span><\/p>\n

In the last couple of years, Oppo has vied to occupy the clout once held by Huawei, and the company\u2019s newest flagship, the Find X5 is an indication the company is fighting harder than ever for wider recognition.<\/span><\/p>\n

Truthfully, the company is already in a pretty comfortable position. Although it\u2019s \u201conly\u201d the <\/span>fourth-biggest<\/span><\/a> smartphone company (behind Xiaomi, in addition to Apple and Samsung), it\u2019s also part of a much bigger family than its competitors. Oppo is the largest and first subsidiary of smartphone manufacturer conglomerate BBK, which is also responsible for some of the other biggest brands in the space: Vivo, OnePlus, Realme, and most recently, iQOO.<\/span><\/p>\n

Samsung and Apple may be the companies most people know, but taken as a whole, BBK is already the world\u2019s second-biggest smartphone maker. Oppo has played no small role in that, and with BBK\u2019s resources at its disposal, the company has sought to create its own unique identity in the crowded smartphone market.<\/span><\/p>\n

The Oppo Find X5 Pro is nothing if not unique. As Ben Wood, Chief Analyst at CCS Insight tells us:<\/span><\/p>\n

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\u201cComing hot on the heels of the innovative Find N folding phone, the Find X5 family delivers Oppo\u2019s flagship range for 2022. These devices are designed to go head-to-head with Samsung\u2019s Galaxy S22 smartphones and will be key products for Oppo as it seeks to further grow its share in Western European markets.<\/span><\/p>\n<\/blockquote>\n

He adds \u201cOppo is well-positioned to take Huawei\u2019s position as a leading Android<\/a> challenger to Samsung\u2026 The company now needs to double down on its marketing to drive consumer awareness of its brand and products.\u201d<\/span><\/p>\n

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