{"id":10617,"date":"2022-03-17T15:07:02","date_gmt":"2022-03-17T15:07:02","guid":{"rendered":"http:\/\/TheNextWeb=1382765"},"modified":"2022-03-17T15:07:02","modified_gmt":"2022-03-17T15:07:02","slug":"its-2022-where-are-the-drone-deliveries-we-were-promised","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10617","title":{"rendered":"It\u2019s 2022: Where are the drone deliveries we were promised?"},"content":{"rendered":"\n<p><span>Mobility pundits have promised us a future where drones would seamlessly deliver goods to our doors. Most of us are still waiting.&nbsp;<\/span><\/p>\n<p><span>The logic of drone delivery is to provide a sustainable option for last-mile shipping. Rather than a singledriver dropping off packages at dozens of homes, separate drones can simultaneously transport goods.&nbsp;<\/span><\/p>\n<p><span>But has the trend evolved beyond the hype? And when can we expect actual drone delivery?&nbsp;<\/span><\/p>\n<h2><strong>Amazon\u2019s history of drones&nbsp;<\/strong><\/h2>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1382766 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-796x511.jpg\" alt=\"Air drone \" width=\"796\" height=\"511\" sizes=\"(max-width: 796px) 100vw, 796px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-796x511.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-280x180.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-210x135.jpg 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-421x270.jpg 421w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-1536x985.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-1592x1021.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04.jpg 1640w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/why-were-still-waiting-for-last-mile-delivery-drones#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift-basics%2F2022%2F03%2F17%2Fwhy-were-still-waiting-for-last-mile-delivery-drones%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: A prototype Amazon Prime drone. Credit: Prime Air\" data-title=\"Share A prototype Amazon Prime drone. Credit: Prime Air on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share A prototype Amazon Prime drone. Credit: Prime Air on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>A prototype Amazon Prime drone. Credit: <a href=\"https:\/\/www.amazon.com\/Amazon-Prime-Air\/b?node=8037720011\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Prime Air<\/a><\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1382766\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-796x511.jpg\" alt=\"Air drone \" width=\"796\" height=\"511\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-796x511.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-280x180.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-210x135.jpg 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-421x270.jpg 421w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-1536x985.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04-1592x1021.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/prime-air_04.jpg 1640w\"><\/noscript><\/figure>\n<p><span>Perhaps the best-known investor in the tech is Amazon. The company announced an experimental drone delivery service <\/span><a href=\"https:\/\/techland.time.com\/2013\/12\/01\/amazon-bezos-drones\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>with great fanfare<\/span><\/a><span> as part of a <\/span><i><span>60 Minutes<\/span><\/i><span> feature in 2013.<\/span><\/p>\n<p><span>It promised packages delivered to your doorstep by a drone that lands, drops your parcel, and flies away \u2014 meaning no judgemental looks from the delivery drivers for ordering M&amp;Ms and gin again.&nbsp;<\/span><\/p>\n<p><span>But it\u2019s been slow going.&nbsp;<\/span><\/p>\n<p><span>Alphabet subsidiary <\/span><a href=\"https:\/\/wing.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Wing<\/span><\/a><span> and Flextrex have long overtaken Amazon.&nbsp;&nbsp;<\/span><\/p>\n<p><span>In August 2020, <\/span><a href=\"https:\/\/www.amazon.com\/Amazon-Prime-Air\/b?node=8037720011\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Amazon Prime Air<\/span><\/a><span> received the Federal Aviation Administration\u2019s permission to conduct drone operations.&nbsp;<\/span><\/p>\n<p><span>But in 2021, <\/span><a href=\"https:\/\/www.wired.co.uk\/article\/amazon-drone-delivery-prime-air\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Wired<\/span><\/a><span> painted a dire picture of drone life at Amazon in the UK:<\/span><\/p>\n<p><span>\u201cIt was a Monday, and it was about 11 am or 12 pm, and this guy just had this open can of Stella,\u201d explains one former employee. \u201cHe took it out of a fridge and popped it open at his desk.\u201d Another describes an employee pinning down the \u2018approve\u2019 button on their computer so that all the frames of footage were approved regardless of whether there were hazards in them or not.<\/span><\/p>\n<p><span>The article detailed over 100 job losses at Amazon Prime Air \u2014 and even more as the company shuttered part of its UK operations.&nbsp;<\/span><\/p>\n<p><span>Despite regulatory clearance and the ability to conduct test flights in Britain since 2016, the company has yet to deliver a fleet of working drones. <\/span><a href=\"https:\/\/www.amazon.com\/Amazon-Prime-Air\/b?node=8037720011\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>In the US<\/span><\/a><span>, the company is still in the experimental phase.&nbsp;<\/span><\/p>\n<p><span>Amazon drones have failed. But there are a lot more companies in the space who want to fly to you.<\/span><\/p>\n<h2><strong>How many drone deliveries are actually happening?<\/strong><\/h2>\n<p><span>More than you\u2019d think. <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/aerospace-and-defense\/our-insights\/future-air-mobility-blog\/drone-delivery-more-lift-than-you-think\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>According<\/span><\/a><span> to McKinsey &amp; Co, there have been over 660,000 commercial drone deliveries to customers over the past three years, not including the countless test flights to develop and prove the technology.<\/span><\/p>\n<p><span>They estimate that more than 2,000 drone deliveries are occurring each day across the world. On top of this, they predict there will be close to 1.5 million deliveries in 2022 as a whole, up from just under half a million in 2021.&nbsp;<\/span><\/p>\n<p><span>Let\u2019s take a look at some of the key players:&nbsp;<\/span><\/p>\n<h2><strong>Flytrex (Israel)<\/strong><\/h2>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1382767 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-796x539.jpeg\" alt=\"Flytrex \" width=\"796\" height=\"539\" sizes=\"(max-width: 796px) 100vw, 796px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-796x539.jpeg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-280x190.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-199x135.jpeg 199w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-399x270.jpeg 399w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA.jpeg 1361w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/why-were-still-waiting-for-last-mile-delivery-drones#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift-basics%2F2022%2F03%2F17%2Fwhy-were-still-waiting-for-last-mile-delivery-drones%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Flytrex delivery drone. Credit: Flytrex\" data-title=\"Share Flytrex delivery drone. Credit: Flytrex on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Flytrex delivery drone. Credit: Flytrex on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Flytrex delivery drone. Credit: <a href=\"https:\/\/www.flytrex.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Flytrex<\/a><\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1382767\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-796x539.jpeg\" alt=\"Flytrex \" width=\"796\" height=\"539\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-796x539.jpeg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-280x190.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-199x135.jpeg 199w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA-399x270.jpeg 399w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/1_2tuonJTwGsTEushw0NSMdA.jpeg 1361w\"><\/noscript><\/figure>\n<p><span>Established in Israel, <\/span><a href=\"https:\/\/www.flytrex.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Flytrex<\/span><\/a><span> launched the world\u2019s first fully operational, regulatory approved, and on-demand drone delivery service in Reykjavik, Iceland, in 2017.&nbsp;<\/span><\/p>\n<p><span>The company participated in the <\/span><a href=\"https:\/\/www.faa.gov\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Federal Aviation Authorities<\/span><\/a><span>\u2018 (FAA\u2019s) Drone Pilot Program, partnering with North Carolina\u2019s Department of Transportation and taking on the challenge to establish the first drone-based delivery service in the United States.<\/span><\/p>\n<p><span>Flytrex currently offers five-minute grocery and food deliveries in parts of North Carolina, with a 3kg (6.6 lb) weight limit and an 8km (five-mile) round trip.<\/span><\/p>\n<h2><strong>Wing Aviation (Australia, US, Norway)<\/strong><\/h2>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/7wA8uYjgfoM?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/7wA8uYjgfoM\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><a href=\"https:\/\/wing.com\/australia\/canberra\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>Wing Aviation<\/span><\/a><span> was approved to operate ongoing drone grocery and restaurant deliveries in North Canberra (ACT) and Logan (QLD) in Australia.&nbsp;<\/span><\/p>\n<p><span>In 2021, Wing completed just over 100,000 drone deliveries in Australia. In the first two months of 2022, they surpassed 30,000. Recently the company made more than 1,000 deliveries in a single day (that\u2019s a delivery every 25 seconds).&nbsp;<\/span><\/p>\n<h2><strong>Manna (Ireland)<\/strong><\/h2>\n<p><span>Manna <\/span><a href=\"https:\/\/www.manna.aero\/balbriggan\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>offers<\/span><\/a><span> three-minute drone deliveries for groceries in Ireland, doing 2,000 to 3,000 flights daily in Balbriggan, CountyDublin.&nbsp;<\/span><\/p>\n<h2><strong>ANRA (India)&nbsp;<\/strong><\/h2>\n<p><span>In India, <\/span><a href=\"https:\/\/www.anratechnologies.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>ANRA Technologies<\/span><\/a><span> and food delivery company Swiggy finished a <\/span><a href=\"https:\/\/www.anratechnologies.com\/home\/news\/anra-achieves-bvlos-food-and-medical-delivery-milestone-in-india\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>pilot<\/span><\/a><span> in August 2021 of Beyond Visual Line of Sight (BVLOS) drone delivery operations in the Etah and Rupnagar districts.&nbsp;&nbsp;<\/span><\/p>\n<h2><strong>What are the downsides to drone deliveries?&nbsp;<\/strong><\/h2>\n<p><span>According to Mohammad Didarul Alam \u2014 a Ph.D. candidate in the Department of Mechanical and Materials Engineering at Florida International University \u2014 drone mainstreaming has been curtailed by complex flying mechanisms, poor lifting capacity, and safety compromises.&nbsp;<\/span><\/p>\n<p><span>He explained:&nbsp;<\/span><\/p>\n<blockquote readability=\"11\">\n<p><span>The rotor-driven drone can lift a small load (for example, the Amazon Prime Air) with a 16 to 24km (10 to 15 miles) flying range. However, if the weight is even more than 2.26kg (five pounds), the flying range is drastically reduced to 3.2 to 4.8km (two to three miles) \u2014 which cannot be a viable delivery system. The only way to improve its capability is to increase the number of rotors in the drone.<\/span><\/p>\n<\/blockquote>\n<p><span>However, increasing the number of rotors will imbalance the drone, making it difficult \u2014 if not impossible \u2014 to control. So there\u2019s still a lot of R&amp;D to be ironed out.&nbsp;<\/span><\/p>\n<p><span>Besides the logistical challenges in rolling out and scaling these delivery businesses, there are other problems.&nbsp;<\/span><\/p>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/HM8MW-IStGw?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/HM8MW-IStGw\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p><span>For example, the impact of drones on birds and animals is unknown. In 2015, two eagles<\/span><a href=\"https:\/\/www.smithsonianmag.com\/smart-news\/drone-encounter-two-eagles-didnt-go-planned-180957336\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span> mistook a drone for food<\/span><\/a><span> in Austria \u2014 and similar incidents are bound to keep occurring.&nbsp;<\/span><\/p>\n<p><span>Video-equipped drones also raise privacy questions. No one wants to be filmed in their backyard and through windows. Cameras are deployed for safety reasons. However, it\u2019s unclear how many companies record these flights, and what they do with the footage.<\/span><\/p>\n<p><span>Sound is another issue. Residents complained about the noise of Wing delivery drones to <\/span><a href=\"https:\/\/www.abc.net.au\/news\/2018-11-09\/noise-from-drone-delivery-service-divides-canberra-residents\/10484044\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>ABC News<\/span><\/a><span> in 2018, with one local saying, \u201cWith the windows closed, even with double glazing, you can hear the drones,\u201d<\/span><\/p>\n<p><span>Research <\/span><a href=\"https:\/\/www.nature.com\/articles\/s41467-017-02411-5\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>finds<\/span><\/a><span> that drones are more sustainable than road delivery, although they can increase the number of goods warehouses, which require light, heating, and have other energy concerns.&nbsp;<\/span><\/p>\n<h2><strong>Do we really need delivery drones?<\/strong><\/h2>\n<p><span>In 2013 when Amazon was hyping their drones, there was little (if any) on-demand delivery in most places.&nbsp;<\/span><\/p>\n<p><span>Even here in Berlin, supermarkets now do next-day delivery. I also have the choice of at least five services that will deliver groceries to me in about 10 minutes. Online retailers like Amazon often have next day or day after delivery. And, in some places, <\/span><a href=\"https:\/\/thenextweb.com\/news\/autonomous-delivery-robots-will-soon-be-roving-londons-streets\" target=\"_blank\" rel=\"noopener noreferrer\"><span>on-the-ground delivery robots<\/span><\/a><span> are a thing.<\/span><\/p>\n<p><span>Combined, this paints a crowded delivery picture.<\/span><\/p>\n<p><span>The biggest differentiator to most customers is price and speed. For many apartment dwellers, drone delivery is less appealing, as there\u2019s no one to walk your delivery up four flights of stairs. Amazon\u2019s promise of 30 minutes or less drone deliveries just doesn\u2019t seem all that exciting.&nbsp;<\/span><\/p>\n<p><span>Furthermore, drones may remove the problems experienced by drivers and riders, but not necessarily lead to a better experience for warehouse staff \u2014 or even the people receiving packages.&nbsp;<\/span><\/p>\n<p><span>Overall, it\u2019s hard to predict if (or when) <a href=\"https:\/\/thenextweb.com\/news\/take-15-seconds-of-your-time-to-watch-a-drone-fly-by-an-erupting-volcano\" target=\"_blank\" rel=\"noopener noreferrer\">delivery drones<\/a> will ever go mainstream.&nbsp;<\/span><\/p>\n<p><span>They make a lot of sense, especially in rugged areas which are hard to reach by ground transport. Their speed and airborne status give them huge green cred.&nbsp;<\/span><\/p>\n<p><span>However, they are unlikely to replace other <a href=\"https:\/\/thenextweb.com\/news\/uber-is-just-another-example-of-the-problems-of-new-mobility-models\" target=\"_blank\" rel=\"noopener noreferrer\">last-mile delivery services<\/a>, especially in urban areas where they\u2019re most likely to successfully coexist with ebikes and delivery bots.&nbsp;<\/span><\/p>\n<p><span>Now, much like is the case for any new tech, we just need to go from disparate use cases in geofenced areas to the mainstream. <\/span>Drone deliveries will happen \u2014 the question is how quickly business cases are tightened to enable them.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/why-were-still-waiting-for-last-mile-delivery-drones\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobility pundits have promised us a future where drones would seamlessly deliver goods to our doors. Most of us are still waiting.&nbsp; The logic of drone delivery is to provide a sustainable&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10617"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10617"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/10618"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}