{"id":10680,"date":"2022-03-23T14:30:54","date_gmt":"2022-03-23T14:30:54","guid":{"rendered":"http:\/\/TheNextWeb=1383085"},"modified":"2022-03-23T14:30:54","modified_gmt":"2022-03-23T14:30:54","slug":"horrendously-ford-wants-to-turn-your-ev-into-an-office","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10680","title":{"rendered":"Horrendously, Ford wants to turn your EV into an office"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2022%2F03%2FHELL-AGAIN.jpg&amp;signature=cd6a60c9d7d57c62982b4b48621c4488\" class=\"ff-og-image-inserted\"><\/div>\n<p>Ford has a weird habit of extravagant marketing strategies. I\u2019ll never forget <a href=\"https:\/\/thenextweb.com\/news\/ford-finds-most-what-the-fuck-strategy-market-evs-perfume-petrol-scent\" target=\"_blank\" rel=\"noopener noreferrer\">the petrol-scented perfume<\/a> the company launched to accompany the electric Mustang Mach-E GT. I mean, who doesn\u2019t want to smell like gasoline?<\/p>\n<p>But now there\u2019s a new marketing campaign to wrap our heads around: online conference calling for\u2026 <a href=\"https:\/\/thenextweb.com\/topic\/evs\" target=\"_blank\" rel=\"noopener noreferrer\">EVs<\/a>.<\/p>\n<p>As if the Zoom fatigue of the past two years and the transformation of our homes into working spaces weren\u2019t enough, Ford has a vision of your car becoming the \u201cbest mobile office.\u201d<\/p>\n<p>To make this happen, <a href=\"https:\/\/blog.webex.com\/hybrid-work\/webex-and-ford\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the automaker has teamed up with Cisco<\/a>, which will integrate its <a href=\"https:\/\/www.webex.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Webex video conferencing app<\/a> into the infotainment systems of Ford\u2019s new EVs \u2014 like the <a href=\"https:\/\/shop.ford.com\/configure\/f150-lightning\/model\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">F-150 Lightning<\/a>, for instance.<\/p>\n<p>You can take a look at the promo video below:<\/p>\n<p><iframe title=\"YouTube video player\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/kd_HwyTX1lg?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/kd_HwyTX1lg\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; width=&#8221;560&#8243; height=&#8221;315&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;>[embedded content]<\/iframe><\/p>\n<p>Called \u201cWebex on the Go,\u201d the app enables potential in-car workers to access meetings hands-free with voice activation.<\/p>\n<p>Plus, to make sure that background noise won\u2019t be an issue \u2014 because say, you hop on a meeting while driving your kids to school \u2014 Ford will also integrate Webex Audio Intelligence, so people can use the <a href=\"https:\/\/www.youtube.com\/watch?v=AnhddpmElAo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Optimize for My Voice<\/a> feature.<\/p>\n<p>And don\u2019t you worry about being distracted while driving. Because the online calls will be restricted to audio mode when the vehicle\u2019s on the move, video will only be activated when the car\u2019s parked.<\/p>\n<p>After all, everyone knows that it\u2019s impossible to get distracted by being fired when you only hear it \u2014 you\u2019ve got to <em>see<\/em> the person who\u2019s consigning you to poverty for your attention to waver.<\/p>\n<p>As per Darren Palmer, Vice President, Ford Electric Vehicle Programs:<\/p>\n<blockquote readability=\"5\">\n<p>We don\u2019t see why people wouldn\u2019t be using their vehicles as a fantastic quality office.<\/p>\n<\/blockquote>\n<p>Well, I can think of a few reasons.<\/p>\n<p>Imagine having an important meeting while your children are fighting in the back seat. Or say a meeting lasts longer than expected, will you just park somewhere and stay inside your car for an extra hour?<\/p>\n<p>But, most importantly, in-car online meetings invade another personal space. Your commute shouldn\u2019t be an extension of your work, but a time you can use to relax and rewind.<\/p>\n<p>I can understand the use of such apps in autonomous vehicles, but until we\u2019re there, a vehicle\u2019s purpose is to take you places \u2014 not to serve as a mobile office.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/horrendously-ford-wants-to-turn-your-ev-into-office-with-webex-app\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford has a weird habit of extravagant marketing strategies. I\u2019ll never forget the petrol-scented perfume the company launched to accompany the electric Mustang Mach-E GT. I mean, who doesn\u2019t want to smell&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10680"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10680"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/10681"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}