{"id":10682,"date":"2022-03-23T15:04:07","date_gmt":"2022-03-23T15:04:07","guid":{"rendered":"http:\/\/TheNextWeb=1383093"},"modified":"2022-03-23T15:04:07","modified_gmt":"2022-03-23T15:04:07","slug":"that-bored-apes-company-got-a-4b-valuation-now-theyre-promising-a-metaverse","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=10682","title":{"rendered":"That Bored Apes company got a $4B valuation. Now they\u2019re promising a metaverse"},"content":{"rendered":"\n<p>It\u2019s been a blockbuster month for Yuga Labs, the owner of the Bored Apes Yacht Club (BAYC) NFTs.<\/p>\n<p>First, it <a href=\"https:\/\/mirror.xyz\/0xEc9f53fA69682833FBd760C104B5D61aE29221E0\/Km81y6Mc3O5LzS0wnrghVIV0HnZgLOd4wsnfcGw3_2I\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">acquired two other popular NFT projects: Crypto Punks and Meebits<\/a>. Second, it announced <a href=\"https:\/\/www.protocol.com\/newsletters\/protocol-fintech\/apecoin-decentralized-yuga-labs?rebelltitem=2#rebelltitem2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the listing of the ApeCoin token on leading exchanges<\/a>.<\/p>\n<p>And last, but not least, <a href=\"https:\/\/www.reuters.com\/technology\/bored-ape-nft-startup-yuga-labs-valued-4-bln-after-funding-2022-03-22\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the company raised $450 million<\/a> from marquee investors like <a href=\"https:\/\/a16z.com\/crypto\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a16z crypto<\/a>, web3 gaming company <a href=\"https:\/\/www.animocabrands.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Animoca Brands<\/a>, and <a href=\"https:\/\/ftx.us\/en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">FTX cryptocurrency exchange<\/a>. Now, it\u2019s valued at over $4 billion.<\/p>\n<p>With this latest funding the firm has announced its <a href=\"https:\/\/thenextweb.com\/topic\/metaverse\" target=\"_blank\" rel=\"noopener noreferrer\">metaverse<\/a> plans \u2014 as one does in web3. Now that Yuga Labs has popularity and money, it needs to deliver on these projects and differentiate itself from the rest of the pack.<\/p>\n<p>Before we talk about its roadmap, let\u2019s have a quick refresher on BAYC.<\/p>\n<h2>What the hell even is a Bored Ape Yacht Club?<\/h2>\n<p>Yuga Labs\u2019 marquee product, BAYC, a collection of digital ape avatars, has generated the most hype in the web3 world. There are a multitude of famous owners, with musicians like Snoop Dogg, Timbaland, and Diplo; Hollywood celebs like Gwyneth Paltrow and Paris Hilton; and athletes like Neymar, Serena Williams, and Steph Curry all owning some of the, uh, art.<\/p>\n<p>The project launched in April 2021, selling each piece for 0.08 ether ($190). While all original 10,000 apes have been sold, the resale of these NFTs generates millions per month. Earlier this year, <a href=\"https:\/\/www.morningbrew.com\/daily\/stories\/NFT-Bored-Ape-Yacht-Club-pass-1-billion-sales\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">BAYC passed $1 billion in total sales<\/a>.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1383098 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-796x796.png\" alt=\"Yep. Clearly looks bored to me.\" width=\"796\" height=\"796\" sizes=\"(max-width: 796px) 100vw, 796px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-796x796.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-210x210.png 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-135x135.png 135w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-96x96.png 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-270x270.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-192x192.png 192w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-1200x1200.png 1200w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30.png 1262w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/the-bored-apes-yuga-labs-hype-funding-analysis#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fhardfork%2F2022%2F03%2F23%2Fthe-bored-apes-yuga-labs-hype-funding-analysis%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Yep. Clearly looks bored to me.\" data-title=\"Share Yep. Clearly looks bored to me. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Yep. Clearly looks bored to me. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Yep. Clearly looks bored to me.<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-featured_img wp-image-1383098\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-796x796.png\" alt=\"Yep. Clearly looks bored to me.\" width=\"796\" height=\"796\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-796x796.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-210x210.png 210w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-135x135.png 135w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-96x96.png 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-270x270.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-192x192.png 192w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30-1200x1200.png 1200w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/03\/EmperorTomatoKetchup_ape_30.png 1262w\"><\/noscript><\/figure>\n<p>BAYC holders get access to new NFT airdrops from Yuga Labs \u2014 such as <a href=\"https:\/\/boredapeyachtclub.com\/#\/mayc\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the Mutant Ape Yacht Club<\/a> \u2014 and get a chance to sell those in the secondary market. They also get access to <a href=\"https:\/\/academy.binance.com\/en\/articles\/what-is-bored-ape-yacht-club-bayc\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">exclusive in-person parties<\/a> featuring some of the stars mentioned above.<\/p>\n<p>If you don\u2019t want any of these perks, you can generate money by reselling your ape. The lowest value you\u2019ll get for a resale at the time of writing is <a href=\"https:\/\/www.coingecko.com\/en\/nft\/bored-ape-yacht-club\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">$305,385.78<\/a>.<\/p>\n<h2><strong>All this is great. Now what?<\/strong><\/h2>\n<p>Sure, BAYC, Yuga Labs, and a16z have everyone dreaming about owning an ape. After all, it\u2019s all about hype and being part of this exclusive club.<\/p>\n<p>But with its latest funding round, Yuga Labs is aiming to be an \u201cNFT media\u201d empire with projects like its own <a href=\"https:\/\/thenextweb.com\/topic\/metaverse\" target=\"_blank\" rel=\"noopener noreferrer\">metaverse<\/a>, called <em>Otherside<\/em>, and play-to-earn games. The company wants to do all things in the space : <a href=\"https:\/\/www.theblockcrypto.com\/post\/137829\/bored-ape-yacht-club-yuga-labs-virtual-land-sales-metaverse\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">virtual land sales<\/a>, entertainment, NFTs, and more.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\" readability=\"4.8524590163934\">\n<p lang=\"en\" dir=\"ltr\">See you on the Otherside in April. Powered by <a href=\"https:\/\/twitter.com\/apecoin?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">@apecoin<\/a> <a href=\"https:\/\/t.co\/1cnSk1CjXS\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">pic.twitter.com\/1cnSk1CjXS<\/a><\/p>\n<p>\u2014 Yuga Labs (@yugalabs) <a href=\"https:\/\/twitter.com\/yugalabs\/status\/1505014986556551172?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">March 19, 2022<\/a><\/p>\n<\/blockquote>\n<p>In an interview with <a href=\"https:\/\/www.theverge.com\/2022\/3\/22\/22991272\/yuga-labs-seed-funding-a16z-bored-ape-yacht-club-bayc-metaverse-other-side\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Verge<\/a>, Greg Solano \u2014 a BAYC co-founder with the Gargamel pseudonym \u2014 said the differentiating factor will be people bonding through collaboration:<\/p>\n<blockquote readability=\"8\">\n<p>You only play with people and make friends because you\u2019re getting your ass kicked. Basically, we don\u2019t think deep social experience comes from essentially a Zoom chat and walking around saying \u2018hi.\u2019<\/p>\n<\/blockquote>\n<p>Wylie Aronow \u2014 another BAYC co-founder best known as Gordon Goner \u2014 told the publication the company hopes to create \u201can interoperable world\u201d that is \u201cgamified\u201d and \u201ccompletely decentralized.\u201d<\/p>\n<p>\u201cWe think the real Ready Player One experience will be player run,\u201d he added.<\/p>\n<p>Don\u2019t ask me what any of that actually means.<\/p>\n<p>The company hasn\u2019t really provided a solid roadmap of how all of this will pan out. But it noted that these upcoming games won\u2019t be limited to just Bored Ape, Mutant Ape, or Crypto Punk holders.<\/p>\n<p>But until we see some of those projects, all that talk is vaporware.<\/p>\n<h2><strong>Criticism of the project<\/strong><\/h2>\n<p>Despite reportedly generating millions of dollars in revenue, BAYC and Yuga Labs haven\u2019t escaped criticism. As <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-03-19\/nft-bored-ape-yacht-club-s-apecoin-benefits-backers-like-andreessen-horowtz\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bloomberg\u2019s Hannah Miller<\/a> noted, its ApeCoin distribution could give founders and entities like Andreesen Horowitz a commanding influence over the ApeCoin DAO.<\/p>\n<p>This is the kind of control that has had the likes of <a href=\"https:\/\/thenextweb.com\/news\/why-elon-musk-and-jack-dorsey-criticize-web3\" target=\"_blank\" rel=\"noopener noreferrer\">Jack Dorsey, Elon Musk<\/a>, and <a href=\"https:\/\/moxie.org\/2022\/01\/07\/web3-first-impressions.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Moxie Marlinspike<\/a> argue about the \u2018centralized\u2019 nature of web3.<\/p>\n<p><a href=\"https:\/\/www.platformer.news\/p\/theres-something-off-about-apecoin?s=r\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Casey Newton of The Platformer<\/a> noted that tactics like this allows YugaLabs to market the benefits of decentralization like community governance and democratizing access, while keeping firm control over key decisions.<\/p>\n<p>Not all people are impressed by the perceived value that ApeCoins or NFTs bring.<\/p>\n<p>In a recent interview with <a href=\"https:\/\/decrypt.co\/95683\/ethereum-vitalik-buterin-dont-hate-bored-ape-nfts\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Time<\/a>, Ethereum co-founder Vitalik Buterin commented about inflated NFT sales saying, \u201cThe peril is you have these $3 million monkeys and it becomes a different kind of gambling.\u201d<\/p>\n<p>Later, in a tweet, he said that he said that he had nothing against BAYC, but there should be more to them than being collectibles.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\" readability=\"7.811320754717\">\n<p lang=\"en\" dir=\"ltr\">I don&#8217;t hate apes, I just want them to fund public goods!<\/p>\n<p>\u2014 vitalik.eth (@VitalikButerin) <a href=\"https:\/\/twitter.com\/VitalikButerin\/status\/1506247472498282496?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">March 22, 2022<\/a><\/p>\n<\/blockquote>\n<p>Kyle Chayka, of the newsletter <em><a href=\"https:\/\/dirt.substack.com\/p\/dirt-bored-ape-universe?s=r\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Dirt<\/a><\/em>, pointed out that ApeCoin is separate from BAYC, and we shouldn\u2019t consider its value based on the primate NFT\u2019s success:<\/p>\n<p>\u201cTo restate the problem: Apecoin has to be considered as a product on its own, and succeed on its own.\u201d<\/p>\n<p>Given the spotlight on Yuga Labs, the criticism will only stop when we see substantial projects in the next few months.<\/p>\n<p>The company has all the components to truly show a wonderful NFT-filled world, but the jury\u2019s still out on whether this can actually happen.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/the-bored-apes-yuga-labs-hype-funding-analysis\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been a blockbuster month for Yuga Labs, the owner of the Bored Apes Yacht Club (BAYC) NFTs. First, it acquired two other popular NFT projects: Crypto Punks and Meebits. Second, it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10682"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10682"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/10682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/10683"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}