{"id":12082,"date":"2022-08-08T07:44:23","date_gmt":"2022-08-08T07:44:23","guid":{"rendered":"http:\/\/TheNextWeb=1390238"},"modified":"2022-08-08T07:44:23","modified_gmt":"2022-08-08T07:44:23","slug":"how-to-build-a-strong-social-media-brand-with-zero-design-skills","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=12082","title":{"rendered":"How to build a strong social media brand with zero design skills"},"content":{"rendered":"\n

Today, social media users want serendipitous shopping experiences<\/a> \u2014 where new brands and ideas pop up on their feeds like wizened wizards in an RPG. In this world, your social media<\/a> profile is your shop window. How you dress it up, counts.<\/p>\n

If you\u2019re a solopreneur or an influencer, social media will likely be one of the first touchpoints your audience will have with your brand and it will be the key to expanding your reach to new audiences in the future.<\/p>\n

Of course, when you\u2019re running a company of one, time is in short supply. If there\u2019s a choice between client work and working on your business<\/a>, I reckon you\u2019ll choose the former. Growing a social following from zero can seem daunting, especially for people who don\u2019t have design<\/a> skills or social media know-how.<\/p>\n

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Psst…<\/h2>\n

Get a weekly dose of entrepreneurial insights from TNW’s founder Boris<\/p>\n<\/div>\n<\/div>\n<\/div>\n

So how do you build a social branding strategy that grabs the right attention, but doesn\u2019t turn into a full-time job?<\/p>\n

We spoke with one successful solopreneur and two design experts from Vista Create<\/a>, a graphic design platform for small business owners.<\/p>\n

Social media is your new CV \u2014 make time for it<\/strong><\/h2>\n

Used to playing at intimate gatherings with friends and cozy little cafes, singer songwriter Samuel Andryk<\/a> was always told he had the talent to make it big in the music industry. But, even with an amazing voice and setlist of soulful songs, how could he break into a scene where contacts and networking are everything?<\/p>\n

Whether you\u2019re a musician with the pipes, future startup founder, a fitness guru, or an extremely talented custom pi\u00f1ata maker, you need an audience to finally quit your day job and pursue your passion.<\/p>\n

\u201cI put a lot of effort into making my branding cohesive. Because of that, I\u2019ve had people reach out to me on Instagram, asking me for advice,\u201d says Andryk. He now works part time as a branding coach helping other solopreneurs get their business off the ground.<\/p>\n

Your audience isn\u2019t going to wait for you to send them your CV before deciding if they like you. They\u2019re going to snoop around your socials. So you better make it worth their while.<\/p>\n

\u201cI even use my Instagram profile<\/a> when I meet people in person. It\u2019s like a digital business card,\u201d Andryk says.<\/p>\n

You don\u2019t have to be a design whiz<\/strong><\/h2>\n

Perhaps my biggest surprise when speaking with Andryk was that he had almost NO design skills and little experience with social media (aside from his personal accounts) when he started out. Instead, he turned to the free design programs that have popped up aimed at helping solopreneurs, influencers, and young startups create high-quality visuals.<\/p>\n

Reflecting on how social media design has changed, Kateryna Larina a design expert at VistaCreate<\/a>, a free graphic design software for design newbies, pointed out, \u201ctoday, visuals are much more complex with trends like maximalism, 3D shapes, and more recently \u2014 the popularity of animation.\u201d<\/p>\n

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Know how you want to make people feel.<\/p>\n<\/p><\/div>\n<\/blockquote>\n

But, thanks to easy-to-use software and a plethora of ready made templates to choose from, it\u2019s become much easier to create a compelling social brand. This gives solopreneurs room to play around, experiment, and develop their own unique brand identity. With so much space for creativity, the key things Larina wants you to keep in mind are:<\/p>\n

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Having a well-thought-out, balanced composition, a color palette that reflects your main idea, quality photos and videos, and interesting typography that stands out. That\u2019s the magic sauce.<\/p>\n<\/blockquote>\n

Be authentic<\/strong><\/h2>\n

When asked about the biggest design trends, Larina said:<\/p>\n

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There\u2019s one trend that has been gaining momentum and it\u2019s the Y2K aesthetics. However, if you\u2019re looking for a trend to hop on, this isn\u2019t the best go-to. The Y2K design trend is huge, and it\u2019s here to stay, which is why it\u2019s worth looking into, but redesigning your visuals to fit the early \u201800s aesthetic might be out of place for your brand.<\/p>\n

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<\/i><\/a>Source: You can find this template in VistaCreate.<\/figcaption>