{"id":12223,"date":"2022-10-25T14:00:32","date_gmt":"2022-10-25T14:00:32","guid":{"rendered":"http:\/\/TheNextWeb=1391753"},"modified":"2022-10-25T14:00:32","modified_gmt":"2022-10-25T14:00:32","slug":"could-europe-have-a-dominant-smartphone-again-and-is-it-even-needed","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=12223","title":{"rendered":"Could Europe have a dominant smartphone again \u2014 and is it even needed?"},"content":{"rendered":"\n

There was a time, long, long ago, that Europe sat at the top of the phone industry. Nokia was the most used handset in the world, Sony Ericsson made beloved devices, and people actually talked about Siemens.<\/p>\n

This, of course, didn\u2019t last. While their downfall was multifaceted and took several years, it can be roughly linked to the time when our old dumb phones morphed into the touchscreen polymaths they are today. Nokia, Sony Ericsson, and Siemens Mobile crumbled, and Europe\u2019s smartphone dominance vanished.<\/p>\n

In their place Apple and Samsung rose, companies that now dominate Europe\u2019s smartphone market. The stats are telling<\/a>. Currently, Apple has a 34.29% market share on the continent, while Samsung sits at 31.21%. Behind them, is a collection of Chinese brands, with Xiaomi (13.97%), Huawei (7.57%), and Oppo (2.4%) filling out the top five.<\/p>\n

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Effectively, Europe\u2019s smartphone market is dominated by two continents: America and Asia. But, really, the former is an outlier \u2014 and if we were being totally accurate, we\u2019d say the market is dominated by Apple and Asia.<\/p>\n

All this got me thinking. Why doesn\u2019t Europe have a dominant smartphone? What would it take for this to happen again? And, vitally, does any of this actually matter?<\/p>\n

I began my journey by speaking with Jan Stryjak, an Associate Director at Counterpoint Research<\/a>. He began by answering my second question, telling me it\u2019d be nigh-on impossible for a European smartphone to become a world-leader again. Simply put, there\u2019s no room in the market.<\/p>\n

\u201cFrom a brand point of view,\u201d Stryjak told me, European phones \u201chave slipped too far behind.\u201d Apple and Samsung are too dominant \u2014 and usurping them is a tough job for Chinese phones, let alone European ones.<\/p>\n

\"Jan
<\/i><\/a>This is the aforementioned Jan Stryjak from Counterpoint Research.<\/figcaption>