{"id":12386,"date":"2022-12-07T13:01:25","date_gmt":"2022-12-07T13:01:25","guid":{"rendered":"http:\/\/TheNextWeb=1392905"},"modified":"2022-12-07T13:01:25","modified_gmt":"2022-12-07T13:01:25","slug":"eu-challenges-meta-to-a-duel-over-targeted-advertising","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=12386","title":{"rendered":"EU challenges Meta to a duel over targeted advertising"},"content":{"rendered":"\n
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When signing up for Facebook<\/a> and Instagram, users are forced to agree to Meta\u2019s privacy policy. This allows the company to deliver targeted adverts \u2014 but not for much longer.<\/p>\n

On Monday, EU privacy regulators ruled that users of Meta\u2019s platforms should no longer have to accept these sort of adverts, sources from Reuters<\/a> and the Wall Street Journal<\/a> reveal.<\/p>\n

The regulators declared that this kind of coerced consent falls foul of the General Data Protection Regulation<\/a> (GDPR), the EU\u2019s wide-reaching privacy law.<\/p>\n

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This doesn\u2019t mean it\u2019s a done deal though. Ireland\u2019s Data Protection Commission still needs to issue specific orders and decide on the fine in question. And, beyond this, Meta has the option to appeal the ruling.<\/p>\n

If this is upheld, it would mean that Meta \u2014 and, more broadly speaking, big tech companies that make profit through the advertising business model \u2014 would need user consent before using personal information and online activity to create tailored adverts.<\/p>\n

And here\u2019s the tipping point: Meta would still have to offer its social networks to people, whether they consent to being targeted or not. This could not only spell severe financial hurdles for Meta and similar companies, but also unsettle the foundation many online businesses are built on.<\/p>\n

Think of the hit Meta suffered when Apple rolled out a privacy feature<\/a> that stopped companies tracking users across apps. This is expected to cost Meta $10 billion<\/a> in 2022 alone.<\/p>\n

This ruling by EU<\/a> could hit the company even harder, but, of course, nothing is set in stone yet.<\/p>\n

Despite this, the EU\u2019s ruling demonstrates that the 27-member bloc is ramping up the enforcement of GDPR.<\/p>\n

The regulation\u2019s requirements for \u201cobtaining explicit consent and providing individuals with control over their personal data\u201d are designed to \u201cenhance privacy in the EU,\u201d <\/span>Sam McCraw, founder and CEO of Design Hub<\/a>, told TNW. <\/span><\/p>\n

Individuals should have \u201cgreater control over how their personal data is used,\u201d he added, which is vital because of the sensitive nature of such information.<\/p>\n

Following massive fines on Amazon<\/a> and WhatsApp<\/a> over online privacy concerns, this hit to Meta is yet another step towards establishing stronger data protection practices in the bloc. Now, we just have to wait and see what happens next.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When signing up for Facebook and Instagram, users are forced to agree to Meta\u2019s privacy policy. This allows the company to deliver targeted adverts \u2014 but not for much longer. On Monday,…<\/p>\n","protected":false},"author":1,"featured_media":12387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/12386"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12386"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/12386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/12387"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}