{"id":125,"date":"2020-10-06T18:30:43","date_gmt":"2020-10-06T18:30:43","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1321933"},"modified":"2020-10-06T18:30:43","modified_gmt":"2020-10-06T18:30:43","slug":"gmail-has-a-colorful-new-logo-but-im-going-to-miss-the-old-envelope","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=125","title":{"rendered":"Gmail has a colorful new logo, but I\u2019m going to miss the old envelope"},"content":{"rendered":"\n<p>Gmail\u2018s red-lined envelope is one of the most iconic app logos of all time. But today that\u2019s changing in favor of a logo that is decidedly more\u2026 Google-y.<\/p>\n<p>Behold:<\/p>\n<p> <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uZXa0N0-Zu0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>[embedded content]<\/iframe><\/p>\n<p>It\u2019s just an M! For (g)Mail! With more Google colors now. It kinda-sorta still looks like an envelope, but it\u2019s less skeuomorphic and more abstract. Yay?<\/p>\n<p>The change comes as part of <a href=\"https:\/\/thenextweb.com\/plugged\/2020\/10\/06\/gsuite-becomes-google-workspace-gmail-docs-meet\/\">G Suite\u2019s rebranding into Google Workspace<\/a>&nbsp;and will be rolling out to users \u201cin the coming weeks.\u201d Drive, Calendar, Meet, Docs, Sheets, and Slides are also getting new looks:<\/p>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1321938 lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/Snag_82761b0.png\" alt width=\"1289\" height=\"427\" sizes=\"(max-width: 1289px) 100vw, 1289px\" data-lazy=\"true\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/Snag_82761b0.png 1289w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/Snag_82761b0-280x93.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/Snag_82761b0-540x179.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/Snag_82761b0-270x89.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/Snag_82761b0-796x264.png 796w\"><\/figure>\n<\/p>\n<p>I don\u2019t know about you, but I\u2019m starting to worry a little that Google\u2018s insistence in using its entire rainbow of colors throughout all its apps is actually starting to make them a little more generic \u2013even if they better match the brand identity.<\/p>\n<p>Apparently, I\u2019m in the minority. According to a feature by <a href=\"https:\/\/www.fastcompany.com\/90560175\/gmail-new-logo-g-suite-google-workplace-rebranding-productivity-apps\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Fast Company<\/a>, the new logos designers \u201crelied on regular user testing and feedback to guide their decisions.\u201d As it turns out, the envelope wasn\u2019t \u201cas critical to the design as they had anticipated. Instead, when they experimented with getting rid of the \u2018M\u2019 and Gmail red altogether, they found people reacted negatively to those changes. So those aspects remained.<\/p>\n<p>So maybe I\u2019m just being a Luddite. Change can be good! And thanks to the new colors, you\u2019ll at least have absolutely no doubt that Gmail is, in fact, a Google product.<\/p>\n<p><i>For more gear, gadget, and hardware news and reviews, follow Plugged on <a href=\"https:\/\/twitter.com\/plugged\">Twitter<\/a> and <a href=\"https:\/\/flipboard.com\/@thenextweb\/plugged-54nihknvy\">Flipboard<\/a>. <\/i><\/p>\n<p class=\"c-post-pubDate\"> Published October 6, 2020 \u2014 18:30 UTC <\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/plugged\/2020\/10\/06\/gmail-has-a-colorful-new-logo-but-im-going-to-miss-the-old-envelope\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gmail\u2018s red-lined envelope is one of the most iconic app logos of all time. But today that\u2019s changing in favor of a logo that is decidedly more\u2026 Google-y. Behold: [embedded content] It\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/125"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/126"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}