{"id":13009,"date":"2023-05-24T17:37:39","date_gmt":"2023-05-24T17:37:39","guid":{"rendered":"http:\/\/TheNextWeb=1396749"},"modified":"2023-05-24T17:37:39","modified_gmt":"2023-05-24T17:37:39","slug":"improbable-launches-new-metaverse-think-tank-amid-strategic-pivot","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=13009","title":{"rendered":"Improbable launches new metaverse think tank amid strategic pivot"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/tnw-blurple?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2023%2F05%2FUntitled-design-1-5.jpg&amp;signature=aab0aa041d41acf417910aa2fe0ab078\" class=\"ff-og-image-inserted\"><\/div>\n<p>British&nbsp;unicorn <a href=\"https:\/\/www.improbable.io\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Improbable<\/a> <span>has sharpened its metaverse focus with the launch of a new think tank.<\/span><\/p>\n<p><span>Dubbed the <a href=\"https:\/\/twitter.com\/@themvsociety\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Metaverse Society<\/a>, the think tank will explore the social and economic impacts of the nascent tech. Improbable told TNW that it wants to develop use cases, clarify misconceptions, and reduce risks associated with the metaverse.<\/span><\/p>\n<p><span>\u201cWe want to contribute to ensuring the metaverse holds its promise of being a network of meaning that unlocks creativity, social interaction, and economic opportunities, free from gatekeepers,\u201d said Herman Narula, Improbable\u2019s founder and CEO.<\/span><\/p>\n<p><span>\u201cThe convergence of AI, <a href=\"https:\/\/thenextweb.com\/topic\/metaverse\" target=\"_blank\" rel=\"noopener noreferrer\">metaverse<\/a>, and <a href=\"https:\/\/thenextweb.com\/topic\/blockchain\" target=\"_blank\" rel=\"noopener noreferrer\">blockchain<\/a> technologies offers a unique moment to shape a space where communities, content developers and brands can re-imagine engagement, loyalty, and culture. We need to bring together key players and address the misconceptions around the metaverse.\u201d<\/span><\/p>\n<p><span>Improbable plans to present a detailed program of <span>Metaverse Society<\/span>&nbsp;activities at the end of June. <\/span><\/p>\n<p><span>To kick things off, the company is bringing its own research portfolio to the think tank. This includes studies of potential metaverse sectors, a report on European regulation \u2014 and a new <a href=\"https:\/\/fr.slideshare.net\/TheMetaverseSociety\/the-network-effects-of-the-metaverse-and-the-economies-and-business-models-of-web3-communities\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">research memo<\/a> that offers clues on Improbable\u2019s evolving strategy.&nbsp;<\/span><\/p>\n<blockquote class=\"c-richText__pullQuote\" readability=\"29.5\">\n<div class=\"c-richText__pullQuoteGradient\" readability=\"33\">\n<p class=\"c-richText__pullQuoteQuote\">\u201cWithout blockchain-based solutions, the metaverse is not possible.<\/p>\n<\/p><\/div>\n<\/blockquote>\n<p><span>The new memo emphasises the value of blockchain in making the metaverse decentralized, interoperable, and monetisable.<\/span><\/p>\n<p>\u201cThe metaverse will rely heavily on blockchain technology, particularly in terms of economic activity\u2026 Without blockchain-based solutions, the metaverse is not possible,\u201d write the authors<span>.<\/span><\/p>\n<h2>On the blockchain<\/h2>\n<p>The think tank and memo were unveiled amid a big strategic pivot for Improbable. The company has developed virtual worlds for over a decade, but recently shifted to focus exclusively on the commercial metaverse.<\/p>\n<p>As part of the shift, the&nbsp;Softbank-backed firm has abandoned plans to build its own video games. In December, the company also shuttered its US defence arm, which provided war-gaming simulations for military forces.<\/p>\n<p><span>The subsidiary\u2019s former president, Caitlin Dohrman, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/activity:7007105490597924864\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">said<\/a> Improbable had decided to <\/span><span>\u201crefocus on its commercial metaverse business\u201d amid a need \u201cto accelerate its path to profitability.\u201d<\/span><\/p>\n<p>Instead of in-house games and defence, Improbable is now concentrating on metaverse infrastructure. A key component of this effort involves blockchain tech.<\/p>\n<p>In September, the <a href=\"https:\/\/www.ft.com\/content\/e0e7cf90-0c5e-4a56-8285-9d36f8c43264\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Financial Times reported<\/a> that Improbable was closing in on a new \u20ac100m funding round, which would value the company at more than \u20ac3bn. The round was led by Elrond, a blockchain company.<\/p>\n<p>Improbable is also developing <a href=\"https:\/\/www.improbable.io\/blog\/improbable-raises-usd150m-to-establish-metaverse-network-and-ecosystem\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">M2<\/a>, a blockchain-enabled network of interoperable metaverses, and is collaborating with<span> the company behind the Bored Ape NFTs on <a href=\"https:\/\/www.improbable.io\/blog\/otherside-metaverse-game-is-coming-normal-rules-do-not-apply\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a virtual world project<\/a>.<\/span><\/p>\n<p>The pivot to a blockchain-powered metaverse aims to end Improbable\u2019s operating losses. Narula says he expects the company to be profitable in 2023.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/improbable-launches-metaverse-think-tank-virtual-worlds-pivot\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>British&nbsp;unicorn Improbable has sharpened its metaverse focus with the launch of a new think tank. Dubbed the Metaverse Society, the think tank will explore the social and economic impacts of the nascent&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/13009"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13009"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/13009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/13010"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}