{"id":13087,"date":"2023-06-07T08:28:23","date_gmt":"2023-06-07T08:28:23","guid":{"rendered":"http:\/\/TheNextWeb=1397146"},"modified":"2023-06-07T08:28:23","modified_gmt":"2023-06-07T08:28:23","slug":"why-the-future-wont-look-like-a-sci-fi-movie","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=13087","title":{"rendered":"Why the future won\u2019t look like a sci-fi movie"},"content":{"rendered":"\n<p><em>This article features an interview with Nick Foster, former Head of Design for Google X. Foster will be speaking at <a href=\"https:\/\/thenextweb.com\/conference\" target=\"_blank\" rel=\"noopener noreferrer\">TNW Conference<\/a>, which takes place on June 15 &amp; 16 in Amsterdam. If you want to experience the event (and say hi to our editorial team!), we\u2019ve got something special for our loyal readers. Use the promo code <a href=\"https:\/\/earlybird.thenextweb.com\/tnw2023\/business-pass?code=READ-TNW-25\">READ-TNW-25<\/a> and get a 25% discount on your business pass for TNW Conference. See you in Amsterdam!&nbsp;<\/em><\/p>\n<p>When we think about the future, our minds tend to conjure up images of cyberpunk cities where flying cars zoom overhead, 3D hologram advertisements pop up as you walk by, and everyone is dressed in sexy post-apocalyptic gear with unidentifiable <a href=\"https:\/\/thenextweb.com\/latest\" target=\"_blank\" rel=\"noopener noreferrer\">tech<\/a> gadgets hanging from Batman-style utility belts.<\/p>\n<p>\u201cWe\u2019re sort of stuck in a science fiction fantasy land,\u201d says <a href=\"https:\/\/www.hellofosta.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Nick Foster<\/a>, former Head of Design at Google X.<\/p>\n<p>Foster has been a designer and futurist for 20 years, working for a wide range of tech companies from Dyson to Sony to Nokia. What he\u2019s discovered over two decades of working in future and speculative <a href=\"https:\/\/thenextweb.com\/topic\/design\" target=\"_blank\" rel=\"noopener noreferrer\">design<\/a> is that:<\/p>\n<p>\u201cScience fiction has really colonised the world of technology futures to an unhelpful degree. It\u2019s very rare that you can build something that came from a book, a movie, or a series that would actually be useful.\u201d<\/p>\n<p>But it\u2019s natural for us to imagine a future of hoverboard skateboards and lightsabers, of evil empires and galactic alliances.<\/p>\n<p>\u201cWhenever we look at the future, because it doesn\u2019t exist yet, by its very nature it has no manifest reality. So we have to tell stories and those stories tend to fall back on the natural tropes of storytelling. They have a hero, they go through an arch, they\u2019re made for entertainment, and they\u2019re mostly dominated by science fiction \u2014 exciting space operas and flying machines,\u201d Foster says.<\/p>\n<h2><strong>But what\u2019s the problem with living in a sci-fi fantasy vision of the future? <\/strong><\/h2>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397147 aligncenter js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c.jpg\" alt=\"Rejuvenique Face Mask\" width=\"800\" height=\"562\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c.jpg 800w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c-280x197.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c-192x135.jpg 192w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c-384x270.jpg 384w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c-796x559.jpg 796w\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397147 aligncenter\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c.jpg\" alt=\"Rejuvenique Face Mask\" width=\"800\" height=\"562\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c.jpg 800w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c-280x197.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c-192x135.jpg 192w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c-384x270.jpg 384w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/42671427540_8680d39271_c-796x559.jpg 796w\"><\/noscript><\/figure>\n<\/p>\n<p>At CES this year, there was a curious exhibition called <em>The Gallery of Flops<\/em> including long-lost products like the ill-fated Sony Google TV remote featuring a confusing collection of 88 buttons, magnified Nike sunglasses for runners that required the wearer to glue magnets to their forehead, and a horrifying Jason-like face mask that was meant to restore youthful looks through electric stimulation.<\/p>\n<blockquote class=\"c-richText__pullQuote\" readability=\"29.5\">\n<div class=\"c-richText__pullQuoteGradient\" readability=\"33\">\n<p class=\"c-richText__pullQuoteQuote\">The future may not be sexy, but it sure as hell will be practical for you and me.<\/p>\n<\/p><\/div>\n<\/blockquote>\n<p>What all of these varied products had in common was that they cost their companies millions in lost revenue. Foster states,<\/p>\n<blockquote readability=\"18\">\n<p>The highway of history is littered with the corpses of products like that, where people haven\u2019t done the rigorous work and really thought about how it\u2019s going to fit into people\u2019s lives.<\/p>\n<p>Technology can be intoxicating. Those things become ossified into everyone\u2019s brain both in the consumer space and the creator\u2019s space. So that just becomes the primary dominant method of stimulus for creating new products for the future. I\u2019ve worked in this space long enough to see that happening almost homogeneously across the board.<\/p>\n<p>It\u2019s my job to actually design for the future. If you just tell a fantasy and produce sexy renderings of futuristic vehicles, it just doesn\u2019t go anywhere. It gets clicks but it\u2019s essentially the work of marketing, rather than new product development.<\/p>\n<\/blockquote>\n<h2><strong>The future mundane <\/strong><\/h2>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397148 aligncenter js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM.png\" alt=\"Two NOVAFOOD cans featuring Italian style protein with antiviral wheat pasta\" width=\"1200\" height=\"711\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM.png 1200w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM-280x166.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM-228x135.png 228w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM-456x270.png 456w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM-796x472.png 796w\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397148 aligncenter\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM.png\" alt=\"Two NOVAFOOD cans featuring Italian style protein with antiviral wheat pasta\" width=\"1200\" height=\"711\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM.png 1200w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM-280x166.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM-228x135.png 228w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM-456x270.png 456w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-06-05-at-4.59.06-PM-796x472.png 796w\"><\/noscript><\/figure>\n<\/p>\n<p>Over the last 10 years, Foster\u2019s switched over to the dark side so to speak. Rather than hoverboards and jet packs, he\u2019s been drawn towards the nuts and bolts of everyday life in the future.<\/p>\n<p>\u201cThinking about what a middle-income family might be experiencing in 2040 is way more exciting than thinking about the most extreme virtual reality life on Mars,\u201d explains Foster.<\/p>\n<p>What he\u2019s talking about is the future mundane: Trying to think about the future in ways that are relatable, ordinary, and normalised, rather than escapist science fiction fantasy futures.<\/p>\n<blockquote readability=\"11\">\n<p>If we are gonna make flying cars, we have to talk about: where we can park them? How old do you have to be to fly one? Are there motorways in the sky? How do we regulate that? What\u2019s the cost? How do these things refuel? We have to really ask those rigorous questions, otherwise, it\u2019s just a fun escape for the afternoon.<\/p>\n<\/blockquote>\n<p>Essentially that means, the future may not be sexy, but it sure as hell will be filled with practical and affordable inventions aimed at making your life and my life better (and for all those who don\u2019t have 10k to shell out for a flying skateboard).<\/p>\n<blockquote class=\"c-richText__pullQuote\" readability=\"29\">\n<div class=\"c-richText__pullQuoteGradient\" readability=\"32\">\n<p class=\"c-richText__pullQuoteQuote\">Science fiction has polluted our potential for thinking about the future.<\/p>\n<\/p><\/div>\n<\/blockquote>\n<p>That doesn\u2019t mean we can\u2019t have nice things. Amongst the remnants of product flops past, there was an early Nintendo VR headset from \u201895. Aside from its gender non-inclusive branding (\u201cVirtual Boy\u201d), as we see today, it wasn\u2019t an implausible idea. However, in the 90s, the massive price tag this technology came with was simply not worth the rudimentary 3D graphics (nor the neck and eye spasms it <a href=\"https:\/\/www.nintendolife.com\/news\/2010\/03\/feature_the_making_of_the_nintendo_virtual_boy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">induced in some users<\/a>). And it was certainly not an option for most of Nintendo\u2019s target audience (children and pre-teen boys).<\/p>\n<p>It is possible to get to some of the ultra-futuristic tech you\u2019re dreaming up, Foster says. But you need to take small steps forward and build on existing architecture. For Nintendo, this would have meant waiting until the technology and price tag had developed enough to make it a viable option for their audience \u2014 even if that would take another 30 years. (Which by the way also happens to coincide with the time when their target audience \u2014 now full grown adults \u2014 has the money to buy said virtual toys).<\/p>\n<h2><strong>How to start thinking about the mundanity of everyday life in the future<\/strong><\/h2>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397149 aligncenter js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM.png\" alt=\"A dinner receipt showing the bill in USD and ETH\" width=\"1200\" height=\"675\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM.png 1200w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM-796x448.png 796w\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397149 aligncenter\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM.png\" alt=\"A dinner receipt showing the bill in USD and ETH\" width=\"1200\" height=\"675\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM.png 1200w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Screenshot-2023-05-17-at-9.32.10-AM-796x448.png 796w\"><\/noscript><\/figure>\n<\/p>\n<p>As Foster explained, for companies, it\u2019s just good economics. If you\u2019re just talking at theoretical and abstract levels and not engaging with the lives ordinary people lead, from their desires to the dinners they eat, and the friend and family circles they interact with, you\u2019re not going to convince them to spend money on something new.<\/p>\n<p>His number one tip is to be pluralistic:<\/p>\n<blockquote readability=\"14\">\n<p>We live in such a volatile and changing world now that accurately saying this is where we\u2019ll be in the future is impossible. The further you move out from today, the more uncertain you can be. The way futurists approach long-term projects is by populating them with many different scenarios. As the world changes, you reassess each one. It\u2019s a bit like scenario planning.<\/p>\n<p>Science fiction has gotten into our brains and has polluted our potential for thinking about the future. You need to free yourself of that to build truly useful and sustainable products that real people will use in the future.<\/p>\n<\/blockquote>\n<p><em>Check out Nick Foster\u2019s talk at TNW Conference on June 15-16 to learn more about how to think about the future when designing brand-new products. Use the promo code <a href=\"https:\/\/earlybird.thenextweb.com\/tnw2023\/business-pass?code=READ-TNW-25\">READ-TNW-25<\/a> and get a 25% discount on your business pass for TNW Conference.<\/em><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/why-the-future-wont-look-like-a-sci-fi-movie\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article features an interview with Nick Foster, former Head of Design for Google X. Foster will be speaking at TNW Conference, which takes place on June 15 &amp; 16 in Amsterdam&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":13088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/13087"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13087"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/13087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/13088"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}