{"id":13173,"date":"2023-06-26T07:00:44","date_gmt":"2023-06-26T07:00:44","guid":{"rendered":"http:\/\/TheNextWeb=1397646"},"modified":"2023-06-26T07:00:44","modified_gmt":"2023-06-26T07:00:44","slug":"apples-vision-pro-can-boost-europes-xr-kingpin-in-the-short-term-at-least","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=13173","title":{"rendered":"Apple\u2019s Vision Pro can boost Europe\u2019s XR kingpin \u2014 in the short-term, at least"},"content":{"rendered":"\n<p><span>The Vision Pro arrived with great fanfare. At the launch event in California, <a href=\"https:\/\/thenextweb.com\/topic\/apple\" target=\"_blank\" rel=\"noopener noreferrer\">Apple<\/a> CEO Tim Cook described the new headset as a \u201crevolutionary\u201d device that heralds a \u201cnew era of spatial computing\u201d. Bold claims indeed, but Apple\u2019s track record lends them credibility.&nbsp;<\/span><\/p>\n<p><span>The tech giant has already redefined music players, tablets, laptops, desktops, smartwatches, and headphones. Analysts are now <a href=\"https:\/\/technologymagazine.com\/articles\/is-vision-pro-the-next-big-thing-or-making-apple-irrelevant\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">proclaiming<\/a><\/span><span>&nbsp;an \u201ciPhone moment\u201d for extended reality (XR).&nbsp;<\/span><\/p>\n<p><span>Across the Atlantic, the launch was being watched closely by Europe\u2019s XR kingpin: Varjo. The Helsinki-based startup claims to produce the world\u2019s most advanced VR and XR. But it now faces competition from the biggest company <\/span><a href=\"https:\/\/www.statista.com\/statistics\/263264\/top-companies-in-the-world-by-market-capitalization\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>on the planet<\/span><\/a><span>.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397667 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x.jpg\" alt=\"Apple Vision Pro\" width=\"1640\" height=\"949\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-280x162.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-233x135.jpg 233w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-467x270.jpg 467w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-1536x889.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-796x461.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-1592x921.jpg 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2023%2F06%2F26%2Fapple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: The Vision Pro is slated to go on sale in early 2024. Credit: Apple\" data-title=\"Share The Vision Pro is slated to go on sale in early 2024. Credit: Apple on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share The Vision Pro is slated to go on sale in early 2024. Credit: Apple on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>The Vision Pro is slated to go on sale in early 2024. Credit: Apple<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397667\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x.jpg\" alt=\"Apple Vision Pro\" width=\"1640\" height=\"949\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-280x162.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-233x135.jpg 233w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-467x270.jpg 467w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-1536x889.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-796x461.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/around_you__bfdlxkwczahe_large_2x-1592x921.jpg 1592w\"><\/noscript><\/figure>\n<p><span>When Apple revealed the Vision Pro\u2019s cost, the announcement drew <\/span><a href=\"https:\/\/www.tiktok.com\/@katamogz\/video\/7241280552735624453\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>an audible gasp<\/span><\/a><span> from the audience. At a whopping $3,499 (\u20ac3,238) the headset is strictly for big spenders. But the impressive specs, the mix of VR and AR, and the focus beyond gaming have triggered <\/span><a href=\"https:\/\/twitter.com\/Thrilluwu\/status\/1665811220539088896\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>comparisons<\/span><\/a><span> with an even pricier device: Varjo\u2019s \u20ac6,495 XR-3.<\/span><\/p>\n<div class=\"inarticle-wrapper latest channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\" readability=\"8.5\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" class=\"js-lazy\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"><\/noscript><\/p>\n<div class=\"channel-cta-input\" readability=\"12\">\n<h2 class=\"channel-cta-title\">The &lt;3 of EU tech<\/h2>\n<p class=\"channel-cta-tagline\">The latest rumblings from the EU tech scene, a story from our wise ol&#8217; founder Boris, and some questionable AI art. It&#8217;s free, every week, in your inbox. Sign up now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span>Nonetheless, Varjo (Varjo (pronounced \u201cvar-yo\u201d) remains bullish. Rather than view the Vision Pro entry as a threat, the company hopes Apple\u2019s arrival will turbocharge the sector.<\/span><\/p>\n<p><span>\u201cApple\u2019s entrance into XR with Vision Pro is an important moment for our whole industry,\u201d said Urho Konttori, Varjo\u2019s CTO and co-founder. <\/span><\/p>\n<p><span>\u201cMixed reality is already a fixture in the enterprise sector\u2026 We hope today is the turning point for consumers when it starts being part of their everyday lives too, with promising applications for entertainment, personal productivity, and communication.\u201d<\/span><\/p>\n<p><span>Such public positivity was expected from Varjo. But it\u2019s been echoed in the thoughts of external experts.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397672 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise.jpg\" alt=\"XR-3\" width=\"1640\" height=\"1093\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-1592x1061.jpg 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2023%2F06%2F26%2Fapple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Varjo says the XR-3 delivers \u201cthe most immersive mixed reality experience ever constructed.\u201d Credit: Varjo\" data-title=\"Share Varjo says the XR-3 delivers \u201cthe most immersive mixed reality experience ever constructed.\u201d Credit: Varjo on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Varjo says the XR-3 delivers \u201cthe most immersive mixed reality experience ever constructed.\u201d Credit: Varjo on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Varjo says the XR-3 delivers \u201cthe most immersive mixed reality experience ever constructed.\u201d Credit: Varjo<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397672\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise.jpg\" alt=\"XR-3\" width=\"1640\" height=\"1093\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A1520-hires-RedNoise-1592x1061.jpg 1592w\"><\/noscript><\/figure>\n<p><span>\u201cI expect that, in the short term at least, Vision Pro will largely create opportunities for other businesses by raising the profile of XR generally,\u201d Sam Dale, a technology analyst at market research firm IDTechE, told TNW. \u201cThis includes Varjo, which I believe targets a substantially different customer type to the Vision Pro.\u201d<\/span><\/p>\n<p><span>Indeed, Varjo has been laser-focused on high-demanding enterprises. <\/span><span>The company says over a quarter of the Fortune 100 is using Varjo today, as well as various government departments. The Vision Pro, meanwhile, has been promoted as a more general computing system, suitable for use cases ranging from a workstation to an entertainment device.<\/span><\/p>\n<p><span><\/p>\n<blockquote class=\"c-richText__pullQuote\" readability=\"29\">\n<div class=\"c-richText__pullQuoteGradient\" readability=\"32\">\n<p class=\"c-richText__pullQuoteQuote\">\u201cWe\u2019re shaving off huge amounts of time and costs.<\/p>\n<\/p><\/div>\n<\/blockquote>\n<p><\/span><\/p>\n<p><span>Varjo has eschewed these consumer applications. All the company\u2019s customers have sky-high requirements \u2014 sometimes literally. In aviation, the <a href=\"https:\/\/thenextweb.com\/topic\/tech\" target=\"_blank\" rel=\"noopener noreferrer\">tech<\/a> is used to train pilots without the need for lengthy travel and expensive simulators. In 2021, the system was certified for civil aviation training in the EU \u2014&nbsp;an endorsement that rival products won\u2019t gain overnight.<\/span><\/p>\n<p><span>Varjo also had to overcome large entry barriers in other sectors, such as the defence and automotive industries. According to the company, 15 of the 20 largest carmakers in the world now use the tech to build and sell their vehicles. Again, the savings can be immense \u2014 but only if the XR accurately reflects reality.<\/span><\/p>\n<p><span>\u201cYou see every contour of the car, you see every flake of paint,\u201d Timo Toikkanen, Varjo\u2019s CEO, told TNW. \u201cWe\u2019re obviously shaving off huge amounts of time and costs from that process.\u201d<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397676 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1.jpg\" alt=\"Timo Toikkanen\" width=\"1280\" height=\"720\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-1200x675.jpg 1200w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2023%2F06%2F26%2Fapple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Toikkanen was an executive at Finnish phone giant Nokia before joining Varjo. Credit: Varjo\" data-title=\"Share Toikkanen was an executive at Finnish phone giant Nokia before joining Varjo. Credit: Varjo on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Toikkanen was an executive at Finnish phone giant Nokia before joining Varjo. Credit: Varjo on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Toikkanen was an executive at Finnish phone giant Nokia before joining Varjo. Credit: Varjo<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397676\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1.jpg\" alt=\"Timo Toikkanen\" width=\"1280\" height=\"720\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Untitled-design-2-1-1200x675.jpg 1200w\"><\/noscript><\/figure>\n<p><span>The effects were certainly impressive in our demo of the tech. On a sunny day in London, England, TNW tested out the XR-3 at the offices of VC firm Atomico, which led a $31 million (\u20ac28 million) investment round in Varjo in 2018.&nbsp;<\/span><\/p>\n<p><span>After strapping on and calibrating the headset, a&nbsp; photorealistic sports car appeared on the meeting room&nbsp;floor. Using hand gestures, we unlocked the doors to admire the vehicle\u2019s interior. <\/span><\/p>\n<p><span>Seconds later, we were transport<span>ed<\/span>&nbsp;to the iconic Silverstone motor racing circuit. The same car was parked in front of our eyes, but now reflecting its virtual surroundings.<\/span><\/p>\n<p><span>Aside from a flicker of sunlight shining onto the display, the experience was remarkably lifelike. The image resolution, field of view, depth perception, and eye and hand tracking were all superior to any other XR device we\u2019ve tried. But then again, we\u2019re yet to have a go on the Vision Pro.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397680 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545.jpg\" alt=\"Varjo headsets include the mixed reality XR-3, the Varjo VR-3, and the Varjo Aero\" width=\"1640\" height=\"1094\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-202x135.jpg 202w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-1536x1025.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-1592x1062.jpg 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2023%2F06%2F26%2Fapple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Varjo headsets include the mixed reality XR-3 (centre), and two virtual reality devices: the VR-3 (left), and the Aero (right). Credit: Varjo\" data-title=\"Share Varjo headsets include the mixed reality XR-3 (centre), and two virtual reality devices: the VR-3 (left), and the Aero (right). Credit: Varjo on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Varjo headsets include the mixed reality XR-3 (centre), and two virtual reality devices: the VR-3 (left), and the Aero (right). Credit: Varjo on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Varjo headsets include the mixed reality XR-3 (centre), and two virtual reality devices: the VR-3 (left), and the Aero (right). Credit: Varjo<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397680\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545.jpg\" alt=\"Varjo headsets include the mixed reality XR-3, the Varjo VR-3, and the Varjo Aero\" width=\"1640\" height=\"1094\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-202x135.jpg 202w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-1536x1025.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/Lightbox_Scene_01_300dpi-e1677154414545-1592x1062.jpg 1592w\"><\/noscript><\/figure>\n<p><span>Apple\u2019s XR device has impressed both early users and analysts. But the tech differs significantly from Varjo\u2019s.<\/span><\/p>\n<p><span>Dale notes that Varjo headsets connect to external gaming PCs via cables to receive computing power. The Vision Pro, however, does this internally. That makes it more portable and the power is substantial. But even Apple\u2019s high-end silicon is unlikely to match the performance of elite PCs.<\/span><\/p>\n<p><span><\/p>\n<blockquote class=\"c-richText__pullQuote\" readability=\"29\">\n<div class=\"c-richText__pullQuoteGradient\" readability=\"32\">\n<p class=\"c-richText__pullQuoteQuote\"><span>\u201cI think it\u2019s primarily a developer device<\/span>.<\/p>\n<\/p><\/div>\n<\/blockquote>\n<p><\/span><\/p>\n<p><span>Another difference is&nbsp;that the Vision Pro is more of a personal system. People with bad eyesight will require prescription inserts, and further individual customisations may be needed. In contrast, Varjo\u2019s headsets can be worn over glasses and shared between multiple users.<\/span><\/p>\n<p><span>\u201cVarjo\u2019s headsets will likely beat the Vision Pro in top-end image quality, but at the cost of a lot of hardware complexity, extra weight, and a price in at least the same range,\u201d said Dale.<\/span><\/p>\n<p><span>The companies have also trod divergent paths to their ecosystems. Varjo\u2019s hardware relies on a broader, more open network of partners, including Steam for base stations. The systems interface with external hardware for user tracking<\/span><\/p>\n<p><span>Apple\u2019s headset, meanwhile, keeps everything self-contained within Apple\u2019s own ecosystem. That will appeal to many existing Apple users and developers, but it could erect new barriers for enterprise customers. These companies often have complex needs and established systems outside Apple\u2019s empire.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397682 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1.jpg\" alt=\"Varjo\" width=\"1640\" height=\"1093\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-1592x1061.jpg 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/apple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2023%2F06%2F26%2Fapple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Founded in 2016, Varjo has a commercial headstart on Apple. Credit: Varjo\" data-title=\"Share Founded in 2016, Varjo has a commercial headstart on Apple. Credit: Varjo on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Founded in 2016, Varjo has a commercial headstart on Apple. Credit: Varjo on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Founded in 2016, Varjo has a commercial headstart on Apple. Credit: Varjo<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1397682\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1.jpg\" alt=\"Varjo\" width=\"1640\" height=\"1093\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/06\/S8A0579-hires-RedNoise-1-1592x1061.jpg 1592w\"><\/noscript><\/figure>\n<p><span>In time, Apple may shift focus to cheaper devices, mass consumption, and new segments. There are already <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2023-06-11\/will-there-be-a-cheaper-apple-vision-how-apple-can-lower-cost-of-new-headset-lirfnvz1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>reports<\/span><\/a><span> that the company aims to release a more affordable headset by the end of 2025. Experts expect that the Vision Pro is merely a first step into extended reality.<\/span><\/p>\n<p><span>That\u2019s the prediction of Tom Furness, one of the sector\u2019s leading luminaries. Known as the \u201cgrandfather\u201d of VR and AR, Furness build the first helmet-mounted displays used by US Air Force pilots. He expects Apple to use the Vision Pro to refine the XR plans.<\/span><\/p>\n<p><span>\u201cI think it\u2019s primarily a developer device,\u201d Furness said at <a href=\"https:\/\/thenextweb.com\/conference\" target=\"_blank\" rel=\"noopener noreferrer\">TNW Conference<\/a>.&nbsp;<\/span><\/p>\n<p><span>Varjo will be keeping a close eye on the progress. As an established player with a strong customer base in highly-specialised industries, the company has found a niche that Apple is yet to target. <\/span><\/p>\n<p><span>While Apple\u2019s unparalleled resources make it a threat to any XR incumbent, Varjo remains hopeful that the Vision Pro invigorates the entire sector \u2014 at least, for now.<\/span><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/apple-vision-pro-to-boost-europe-xr-kingpin-varjo-in-the-short-term\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Vision Pro arrived with great fanfare. At the launch event in California, Apple CEO Tim Cook described the new headset as a \u201crevolutionary\u201d device that heralds a \u201cnew era of spatial&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/13173"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13173"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/13173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/13174"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}