{"id":1371,"date":"2020-11-25T01:20:02","date_gmt":"2020-11-25T01:20:02","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1328988"},"modified":"2020-11-25T01:20:02","modified_gmt":"2020-11-25T01:20:02","slug":"snapchat-is-ripping-off-tiktok-the-cycle-is-now-complete","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=1371","title":{"rendered":"Snapchat is ripping off TikTok \u2014 the cycle is now complete"},"content":{"rendered":"\n
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As surely as the student succeeds the master, the cannibalized social media service shall, in turn, cannibalize another. It\u2019s the axiom of social survival in the ongoing battle for the attention of the Youth. What did the Youth love before? Snapchat. What do they love now? TikTok. So now Snapchat\u2019s ripping off TikTok.<\/p>\n

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Introducing Spotlight \ud83d\udd26 <\/p>\n

The best of Snapchat. Sit back and take it all in, or submit your video Snaps and you could earn a share of more than $1,000,000 a day. Happy Snapping!https:\/\/t.co\/U7eG7VNJqk<\/a> pic.twitter.com\/mxGWuDSdQk<\/a><\/p>\n

\u2014 Snapchat (@Snapchat) November 23, 2020<\/a><\/p>\n<\/blockquote>\n

Well okay, I\u2019m exaggerating a little. Snapchat\u2019s goal appears to be to imitate one of TikTok\u2019s more important and interesting features: namely, its \u201cFor You\u201d feed, where interesting videos are surfaced specifically for you without you having to follow anyone in particular. Now Snapchat\u2019s making a thing called Spotlight, a feed in which interesting videos are surfaced specifically for you without you having to follow anyone.<\/p>\n

Spotlight is intended to be a more egalitarian place than the rest of Snapchat. To quote the announcement post<\/a>: \u201cWe built Spotlight to be a place where anyone\u2019s content can take center stage \u2013 without needing a public account, or an influencer following.\u201d According to the company, its algorithm takes several factors into account when deciding what to promote on Spotlight: \u201cOur ranking algorithm looks at factors that show people are interested in a particular Snap, like: the amount of time spent watching it, if it is favorited, and if it\u2019s shared with friends. It also considers negative factors, including if the viewer skipped watching the Snap quickly.\u201d<\/span><\/p>\n

It sounds nice, but the video the company shared to promote the new feature shows Snaps that look almost exactly like what I see on my TikTok every day (yes, I\u2019m on TikTok every day; sue me).<\/p>\n

To incentivize everyone to post their Snaps to Spotlight, Snapchat is giving out $1 million a day, distributed between the top videos. Snapchat says the amount paid out is determined by how many unique views a Snap gets in a day. So particularly viral videos could receive a pretty payout for their creators. The program will run until the end of 2020, and honestly it\u2019s at least some kind of bright spot in this hellish year.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As surely as the student succeeds the master, the cannibalized social media service shall, in turn, cannibalize another. It\u2019s the axiom of social survival in the ongoing battle for the attention of the…<\/p>\n","protected":false},"author":1,"featured_media":1372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/1371"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1371"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/1372"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}