{"id":13902,"date":"2023-11-01T17:31:16","date_gmt":"2023-11-01T17:31:16","guid":{"rendered":"http:\/\/TheNextWeb=1401147"},"modified":"2023-11-01T17:31:16","modified_gmt":"2023-11-01T17:31:16","slug":"ai-is-the-word-of-the-year-heres-how-previous-tech-terms-fared","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=13902","title":{"rendered":"AI is the \u2018word of the year.\u2019 Here\u2019s how previous tech terms fared"},"content":{"rendered":"\n<p>The artificial intelligence hype train has reached another milestone. In an eagerly-anticipated announcement, Collins Dictionary today named AI as its word of the year.<\/p>\n<p>Generously, Collins also provided a definition for the nebulous term:<span>&nbsp;\u201cthe modelling of human mental functions by computer programs.\u201d<\/span><\/p>\n<p>Additionally, the dictionary offered an explanation for the award. According to the book\u2019s British publisher, usage of \u201cAI\u201d has quadrupled over the previous 12 months.<\/p>\n<p>That shouldn\u2019t come as a big surprise. <a href=\"https:\/\/thenextweb.com\/topic\/artificial-intelligence\" target=\"_blank\" rel=\"noopener\">AI<\/a> has become a common topic everywhere from pitch decks to pubs. But that doesn\u2019t mean the field is guaranteed to enjoy a good life.<\/p>\n<p>Tech terms that previously won or were shortlisted for the Collins word of the year have experienced mixed fortunes. Here\u2019s how they fared.<\/p>\n<div class=\"inarticle-wrapper latest channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\" readability=\"8.5\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" class=\"js-lazy\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"><\/noscript><\/p>\n<div class=\"channel-cta-input\" readability=\"12\">\n<p class=\"channel-cta-title\">The &lt;3 of EU tech<\/p>\n<p class=\"channel-cta-tagline\">The latest rumblings from the EU tech scene, a story from our wise ol&#8217; founder Boris, and some questionable AI art. It&#8217;s free, every week, in your inbox. Sign up now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Phablet<em> (Shortlisted, 2013)<\/em><\/h2>\n<p><span>Our first entry is truly hideous. A portmanteau of phone and tablet, phablet refers to mobile devices that are caught between sizes. Mercifully, the word is now only found in the most shameful of lexicons.<\/span><\/p>\n<h2>Bitcoin<em> (Shortlisted, 2013)<\/em><\/h2>\n<p>Bitcoin&nbsp;has taken investors on rollercoasters since being nominated by Collins. It reached an all-time high price of around \u20ac65,000 in November 2021, before dropping down to about&nbsp; \u20ac32,500 today.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1396515 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9.jpg\" alt=\"Crypto has 'no intrinsic value' and should be 'regulated as gambling,' say politicians\" width=\"1280\" height=\"720\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-1200x675.jpg 1200w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/ai-named-collins-word-of-the-year#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2023%2F11%2F01%2Fai-named-collins-word-of-the-year%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: After the 2022 collapse of FTX, the value of Bitcoin nosedived.\" data-title=\"Share After the 2022 collapse of FTX, the value of Bitcoin nosedived. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share After the 2022 collapse of FTX, the value of Bitcoin nosedived. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>After the 2022 collapse of FTX, the value of Bitcoin nosedived.<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1396515\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9.jpg\" alt=\"Crypto has 'no intrinsic value' and should be 'regulated as gambling,' say politicians\" width=\"1280\" height=\"720\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/05\/Untitled-design-2-9-1200x675.jpg 1200w\"><\/noscript><\/figure>\n<p>A significant loss, indeed. But anyone who invested when Bitcoin was shortlisted for word of the year could have bought one for just \u20ac705.<\/p>\n<h2>Cybernats<em>&nbsp;(Shortlisted, 2013)<\/em><\/h2>\n<p>Cybernat is an informal name for a supporter of the Scottish National Party supporter who campaigns online for Scottish independence. Amid growing calls for a second referendum, the word is&nbsp;regaining momentum.<\/p>\n<h2>Tinder <em>(Shortlisted, 2014)<\/em><\/h2>\n<p>Tinder remains the undisputed leader in the online dating field. In July, the&nbsp;app had&nbsp;over <a href=\"https:\/\/www.statista.com\/statistics\/1200234\/most-popular-dating-apps-worldwide-by-number-of-downloads\/\" target=\"_blank\" rel=\"nofollow noopener\">6 million<\/a> monthly downloads. Compared to 2013, however, Tinder now has numerous rivals for lonely hearts and horny loins.<\/p>\n<h2>Swipe <em>(Shortlisted, 2015)<\/em><\/h2>\n<p>Tinder\u2019s key feature has also made a shortlist. With the gesture still ubiquitous on mobile devices, the swipe isn\u2019t going anywhere soon.<\/p>\n<h2>Contactless <em>(Shortlisted, 2015)<\/em><\/h2>\n<p>It\u2019s hard for us to imagine a world before contactless payments. A recent European road trip, however, showed that the tech still has plenty of growth potential.<\/p>\n<h2>Uberization<em> (Shortlisted, 2016)<\/em><\/h2>\n<p>Uberization has become omnipresent since 2016. A term for adopting a market-changing method of supplying products and services, the concept has entered new markets as mobile use has grown globally.<\/p>\n<h2>Insta<em> (Shortlisted, 2017)<\/em><\/h2>\n<p>While Instagram continues to <a href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/\" target=\"_blank\" rel=\"nofollow noopener\">attract<\/a> new users, \u201cIG\u201d is now a more popular term than \u201cInsta,\u201d\u2018 according to Google Trends. But a bigger concern for the app is the inexorable rise of TikTok.<\/p>\n<h2>Unicorn<em> (Shortlisted, 2017)<\/em><\/h2>\n<p>A unicorn originally referred to an imaginary horned creature, but it earned a shortlist spot for its second meaning: a privately-held startup that\u2019s valued at over $1 billion.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1394284 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1.jpg\" alt=\"The valuations of Europe\u2019s unicorns have plunged amid a sharp fall in public markets\" width=\"1280\" height=\"720\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-1200x675.jpg 1200w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/ai-named-collins-word-of-the-year#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2023%2F11%2F01%2Fai-named-collins-word-of-the-year%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Valuations of European unicorns plunged during the economic downturn.\" data-title=\"Share Valuations of European unicorns plunged during the economic downturn. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Valuations of European unicorns plunged during the economic downturn. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Valuations of European unicorns plunged during the economic downturn.<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1394284\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1.jpg\" alt=\"The valuations of Europe\u2019s unicorns have plunged amid a sharp fall in public markets\" width=\"1280\" height=\"720\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/02\/Untitled-design-8-1-1200x675.jpg 1200w\"><\/noscript><\/figure>\n<p><span>Such businesses reached a peak in 2021, when the number of new unicorns spiked to <a href=\"https:\/\/dealroom.co\/guides\/guide-to-unicorns\" target=\"_blank\" rel=\"nofollow noopener\">787<\/a>.&nbsp; In 2022, however, there was a 90% drop in fresh members of the flock.<\/span><\/p>\n<h2>Echo chamber<em> (Shortlisted, 2017)<\/em><\/h2>\n<p>Although it\u2019s not strictly a tech term, the echo chamber can thank social media for its place on the shortlist.<\/p>\n<p>Their prominence persists, but <a href=\"https:\/\/www.nature.com\/articles\/s41586-023-06297-w\" target=\"_blank\" rel=\"nofollow noopener\">recent research<\/a> suggests they\u2019re not as polarising as previously feared.<\/p>\n<h2>Deepfake<em> (Shortlisted, 2019)<\/em><\/h2>\n<p>Deepfakes are yet to create the disinformation maelstrom that many experts expected to emerge in 2017.<\/p>\n<p>The digital replicas are certainly becoming more realistic, but they\u2019re still only really popular in one vertical: porn. In 2013,<span> researchers found that <a href=\"https:\/\/www.euronews.com\/next\/2023\/10\/20\/generative-ai-fueling-spread-of-deepfake-pornography-across-the-internet#:~:text=A%20comprehensive%20report%20into%20deepfakes,by%20deepfake%20pornography%20are%20women.\" target=\"_blank\" rel=\"nofollow noopener\">98%<\/a><\/span><span>&nbsp;of all deepfake videos online are pornography.<\/span><\/p>\n<h2>Influencer <em>(Shortlisted, 2019)<\/em><\/h2>\n<p>Instagram\u2019s defining legacy is the infuriating \u201cjob\u201d title of \u201cInfluencer.\u201d As the infernal role lives on attention, we\u2019ll give it as little as possible.<\/p>\n<h2>TikToker <em>(Shortlisted, 2020)<\/em><\/h2>\n<p>Another child of social media, the TikToker became an obsession of marketers in 2020.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1399585 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok.jpg\" alt=\"tiktok app on phone\" width=\"1280\" height=\"720\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-1200x675.jpg 1200w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/ai-named-collins-word-of-the-year#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2023%2F11%2F01%2Fai-named-collins-word-of-the-year%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Allowing TikTok in Europe and the US is \u201cinsane,\u201d according to NYU professor Scott Galloway.\" data-title=\"Share Allowing TikTok in Europe and the US is \u201cinsane,\u201d according to NYU professor Scott Galloway. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Allowing TikTok in Europe and the US is \u201cinsane,\u201d according to NYU professor Scott Galloway. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Allowing TikTok in Europe and the US is \u201cinsane,\u201d according to NYU professor Scott Galloway.<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1399585\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok.jpg\" alt=\"tiktok app on phone\" width=\"1280\" height=\"720\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok.jpg 1280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-280x158.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-240x135.jpg 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-480x270.jpg 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-796x448.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2023\/09\/tiktok-1200x675.jpg 1200w\"><\/noscript><\/figure>\n<p>To the horror of <a href=\"https:\/\/thenextweb.com\/news\/insane-tiktok-in-europe-nyu-professor-scott-galloway\" target=\"_blank\" rel=\"noopener\">boomers<\/a> in the West, the app has rapidly grown in popularity since then. TikTok&nbsp;reached 1.5 billion users in 2023 \u2014 a&nbsp;<a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/#:~:text=TikTok%20reached%201.5%20billion%20users,increase%20on%20the%20previous%20year.\" target=\"_blank\" rel=\"nofollow noopener\">16%<\/a> increase on the previous year.<\/p>\n<h2>Metaverse <em>(Shortlisted, 2021)<\/em><\/h2>\n<p>The <a href=\"https:\/\/thenextweb.com\/topic\/metaverse\" target=\"_blank\" rel=\"noopener\">metaverse<\/a> boom began with Facebook\u2019s <span>big rebrand, but then quickly faded. A combination of<span>&nbsp;<span>jaw-dropping financial&nbsp;<a href=\"https:\/\/thenextweb.com\/news\/numbers-behind-meta-stock-market-crash-facebook-metaverse\" target=\"_blank\" rel=\"noopener\">losses<\/a><\/span><span>,&nbsp;<\/span><span>risible <a href=\"https:\/\/www.pcgamer.com\/mark-zuckerberg-spent-dollar10b-on-the-metaverse-and-all-he-got-was-this-stupid-selfie\/\" target=\"_blank\" rel=\"nofollow noopener\">technologies<\/a>,<\/span><span> and the generative AI explosion has brought the concept back to Earth.<\/span><\/span><\/span><\/p>\n<h2>Crypto <em>(Shortlisted, 2021)<\/em><\/h2>\n<p>Cryptocurrency prices rose to dizzying heights in 2019, but have now entered a crypto winter. There are <a href=\"https:\/\/www.binance.com\/en\/feed\/post\/1582686\" target=\"_blank\" rel=\"nofollow noopener\">signs<\/a>, however, that the bear market could be approaching a close.<\/p>\n<h2>Pingdemic <em>(Shortlisted, 2021)<\/em><\/h2>\n<p>Pingdemic became a common term when COVID-19 apps were frequently advising users to self-isolate. Thankfully, the pandemic eventually subsided, rendering the word a mere memory \u2014 <a href=\"https:\/\/thenextweb.com\/news\/evescape-ai-predicts-virus-mutations-covid-19-vaccines\" target=\"_blank\" rel=\"noopener\">for now<\/a>.<\/p>\n<h2>NFT <em>(Winner, 2021)<\/em><\/h2>\n<p>Congratulations,<a href=\"https:\/\/thenextweb.com\/topic\/nft\" target=\"_blank\" rel=\"noopener\">NFT<\/a>! You\u2019re the only other tech term that Collins has named word of the year.<\/p>\n<p>At TNW, we initially <a href=\"https:\/\/thenextweb-com.webpkgcache.com\/doc\/-\/s\/thenextweb.com\/news\/melania-trump-nft-venture-convinced-me-nfts-are-not-a-scam\">mocked<\/a> non-fungible tokens as a money-grabbing scam. But who\u2019s laughing now? We are, actually \u2014 trading&nbsp;of NFTs <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-09-01\/nft-hype-fades-in-crypto-market-as-sales-volume-plunges\" target=\"_blank\" rel=\"nofollow noopener\">plummeted<\/a> by 81% between January 2022 and July 2023.<\/p>\n<p>AI looks unlikely to suffer a serious fate. The tech is developing rapidly and entering a growing range of applications. We expect the progress to continue \u2014 although the hype may soon give way to more realistic expectations.<\/p>\n<p>We\u2019ll revisit the term when Collins returns with the next word of the year. Do you predict another entry from the world of tech? Let us know via the usual channels.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/ai-named-collins-word-of-the-year\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The artificial intelligence hype train has reached another milestone. In an eagerly-anticipated announcement, Collins Dictionary today named AI as its word of the year. Generously, Collins also provided a definition for the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/13902"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13902"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/13902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/13903"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}