{"id":14267,"date":"2024-01-18T11:34:16","date_gmt":"2024-01-18T11:34:16","guid":{"rendered":"http:\/\/TheNextWeb=1403089"},"modified":"2024-01-18T11:34:16","modified_gmt":"2024-01-18T11:34:16","slug":"inside-deepl-how-the-startup-is-rivalling-machine-translation-giants","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=14267","title":{"rendered":"Inside DeepL: How the startup is rivalling machine translation giants"},"content":{"rendered":"\n<p>AI translation has transformed the way we communicate, breaking down language barriers in an unprecedented way. The sector\u2019s global market size is projected to reach <a href=\"https:\/\/www.verifiedmarketreports.com\/product\/ai-translation-market\/\" target=\"_blank\" rel=\"nofollow noopener\">$12.3bn<\/a> (\u20ac11.3bn) by 2026 \u2014 and big and small players alike are aiming to cash in.<\/p>\n<p>Among them, Cologne-based DeepL has been raising industry standards even compared to <a href=\"https:\/\/thenextweb.com\/topic\/tech\" target=\"_blank\" rel=\"noopener\">tech<\/a> giants like Google Translate and Microsoft Translator.<\/p>\n<p><span><\/p>\n<blockquote class=\"c-richText__pullQuote\" readability=\"29\">\n<div class=\"c-richText__pullQuoteGradient\" readability=\"32\">\n<p class=\"c-richText__pullQuoteQuote\">\u201cWe\u2019ve always been rivalling big companies<span>.<\/span><\/p>\n<\/p><\/div>\n<\/blockquote>\n<p><\/span><\/p>\n<p>The <a href=\"https:\/\/thenextweb.com\/topic\/startup\" target=\"_blank\" rel=\"noopener\">startup<\/a> was born from online dictionary Linguee and has grown fast since its founding in 2017 by Jarek Kutylowski, a computer scientist who\u2019s also serving as the company\u2019s CEO.<\/p>\n<div class=\"inarticle-wrapper channel-cta\">\n<div class=\"ica-text\" readability=\"0\"><a href=\"https:\/\/thenextweb.com\/conference\/speakers?utm_source=TNW-media&amp;utm_medium=display&amp;utm_campaign=TNW2024Speakers\" data-event-category=\"Article\" data-event-action=\"In Article Block\" data-event-label=\"TNW Conference 2024 - Speakers announced!\" target=\"_blank\" readability=\"5\" rel=\"noopener\"><\/p>\n<p class=\"ica-text__title\">TNW Conference 2024 &#8211; Speakers announced!<\/p>\n<p>Meet the powerhouse experts that will take the stage on June 20 &amp; 21 in Amsterdam and save your seat today.<\/p>\n<p><\/a><\/div>\n<\/div>\n<p>Born in Poland, Kutylowski moved to Germany at the age of 12 where he attended school without speaking a word of German. This made him realise the importance of language and the difficulty in having to communicate in more than one.<\/p>\n<p>When he began working on DeepL in 2017, he saw that <a href=\"https:\/\/thenextweb.com\/topic\/neural-networks\" target=\"_blank\" rel=\"noopener\">neural networks<\/a> might offer a breakthrough that would enable technology to solve this problem. \u201cWe kind of knew that machine translation was going to go in this direction. And we knew this was going to be immensely helpful. Seeing this opportunity, we thought \u2018Hey, let\u2019s build something great,\u2019\u201d Kutylowski tells TNW.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1403096 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-796x1194.jpg\" alt=\"Jarek Kutylowski\" width=\"302\" height=\"454\" sizes=\"(max-width: 302px) 100vw, 302px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-796x1194.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-140x210.jpg 140w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-90x135.jpg 90w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-180x270.jpg 180w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-1024x1536.jpg 1024w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-1365x2048.jpg 1365w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-1592x2388.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski.jpg 1640w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/inside-deepl-how-the-startup-is-rivalling-machine-translation-giants#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2024%2F01%2F18%2Finside-deepl-how-the-startup-is-rivalling-machine-translation-giants%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: DeepL\u2019s founder and CEO, Jarek Kutywoski. Credit: DeepL\" data-title=\"Share DeepL\u2019s founder and CEO, Jarek Kutywoski. Credit: DeepL on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share DeepL\u2019s founder and CEO, Jarek Kutywoski. Credit: DeepL on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>DeepL\u2019s founder and CEO, Jarek Kutywoski. Credit: DeepL<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1403096\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-796x1194.jpg\" alt=\"Jarek Kutylowski\" width=\"302\" height=\"454\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-796x1194.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-140x210.jpg 140w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-90x135.jpg 90w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-180x270.jpg 180w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-1024x1536.jpg 1024w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-1365x2048.jpg 1365w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski-1592x2388.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/CEO-Jarek-Kutylowski.jpg 1640w\"><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2666651020300024\" target=\"_blank\" rel=\"nofollow noopener\">Neural Machine Translation<\/a> (NMT) \u2014 as in, the one using neural networks \u2014 is the most successful machine translation method we have to date. Compared to its predecessors, it\u2019s faster, more accurate, less resource-intensive, and easier to scale.<\/p>\n<p>DeepL uses the technology to offer free and premium translation services, with special focus on B2B products. It says that, since its inception, over 1 billion users have made requests, and that it currently has more than 20,000 business customers, including the likes of Elsevier, Fujizu, and <a href=\"https:\/\/thenextweb.com\/news\/mastodon-decentralized-twitter-launches-android-app-challenges-musk\" target=\"_blank\" rel=\"noopener\">Mastodon<\/a>.<\/p>\n<p>\u201cTranslation is really important for businesses,\u201d Kutylowski explains. \u201cNowadays, companies start going global and expanding into other markets very quickly, so they get customers in different areas.\u201d<\/p>\n<p>He adds that the largest need for translation lies usually in those professions that are text-heavy, such as legal services. \u201cThis is where we see most often the strongest demand from our customer base,\u201d Kutylowski says.<\/p>\n<p>To date, DeepL covers 31 languages spanning across Europe and Asia. In 2023, it introduced its AI writing companion and secured unicorn status. Despite the <a href=\"https:\/\/thenextweb.com\/news\/2023-europe-most-depressed-year-vc-exit-value\" target=\"_blank\" rel=\"noopener\">tough funding environment<\/a>, in January the company raised an undisclosed amount (<a href=\"https:\/\/app.dealroom.co\/companies\/deepl\" target=\"_blank\" rel=\"nofollow noopener\">estimated<\/a> at \u20ac100mn), reaching a \u20ac1bn valuation.<\/p>\n<h2>The \u201cworld\u2019s best\u201d machine translation<\/h2>\n<p>DeepL makes the confident claim of offering the \u201cworld\u2019s best\u201d <a href=\"https:\/\/thenextweb.com\/topic\/ai\" target=\"_blank\" rel=\"noopener\">AI<\/a> translation. In addition, it says its product is more nuanced and 3x more accurate compared to those of its competitors.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1403091 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21.png\" alt=\"DeepL's translation accuracy comparison \" width=\"935\" height=\"295\" sizes=\"(max-width: 935px) 100vw, 935px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-280x88.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-270x85.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-540x170.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-1536x484.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-796x251.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-1592x502.png 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/inside-deepl-how-the-startup-is-rivalling-machine-translation-giants#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2024%2F01%2F18%2Finside-deepl-how-the-startup-is-rivalling-machine-translation-giants%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: DeepL\u2019s translation accuracy compared to its competitors. Credit: DeepL\" data-title=\"Share DeepL\u2019s translation accuracy compared to its competitors. Credit: DeepL on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share DeepL\u2019s translation accuracy compared to its competitors. Credit: DeepL on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>DeepL\u2019s translation accuracy compared to its competitors. Credit: DeepL<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1403091\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21.png\" alt=\"DeepL's translation accuracy comparison \" width=\"935\" height=\"295\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-280x88.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-270x85.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-540x170.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-1536x484.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-796x251.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.32.21-1592x502.png 1592w\"><\/noscript><\/figure>\n<p>These assertions are based on \u201cblind tests,\u201d in which professional translators select the most accurate translation without knowing which company produced it.<\/p>\n<p>When I ran a few test experiments of my own, DeepL did indeed come out on top. Firstly, I used a passage from <em>The Stranger<\/em> by Albert Camus and translated it from French into English, using bothDeepL\u2019s translator and Google Translate.<\/p>\n<p>Although the literary text category isn\u2019t the purpose that these tools have been built for, I decided to begin with it anyway, as it is by default <a href=\"https:\/\/www.goethe.de\/prj\/k40\/en\/lan\/lit.html#:~:text=But%2C%20because%20machines%20translate%20on,within%20which%20the%20word%20resides.\" target=\"_blank\" rel=\"nofollow noopener\">more difficult for an AI system<\/a>.<\/p>\n<p>That\u2019s because the art of literary translation is complex and requires more than just linguistic proficiency. It involves a high level of creativity, a deep understanding of the author\u2019s voice, style, and socio-historical background, as well as the transfer of meaning across different cultures.<\/p>\n<p>Nevertheless, DeepL\u2019s result was by far superior to Google\u2019s. While it missed some uses of metaphorical language and made a few errors of intent and agreement, the end text did provide a closer meaning to the original.<\/p>\n<p>I repeated the experiment using <a href=\"https:\/\/thenextweb.com\/news\/tech-bringing-ancient-ruins-back-to-life-how\" target=\"_blank\" rel=\"noopener\">an article of my own<\/a> to examine whether the translation tools conveyed the meaning I myself had intended. I translated from English into Greek (my native language).<\/p>\n<p>Below is the DeepL translation:<\/p>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1403110 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1.png\" alt=\"DeepL Translation \" width=\"1640\" height=\"564\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-280x96.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-270x93.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-540x186.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-1536x528.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-796x274.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-1592x547.png 1592w\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1403110\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1.png\" alt=\"DeepL Translation \" width=\"1640\" height=\"564\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-280x96.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-270x93.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-540x186.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-1536x528.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-796x274.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.38.33-1-1592x547.png 1592w\"><\/noscript><\/figure>\n<\/p>\n<p>And here is the Google Translate result:<\/p>\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1403102 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31.png\" alt=\"Google Translate\" width=\"1640\" height=\"506\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-280x86.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-270x83.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-540x167.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-1536x474.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-796x246.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-1592x491.png 1592w\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1403102\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31.png\" alt=\"Google Translate\" width=\"1640\" height=\"506\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-280x86.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-270x83.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-540x167.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-1536x474.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-796x246.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-18-at-10.39.31-1592x491.png 1592w\"><\/noscript><\/figure>\n<\/p>\n<p>Again, DeepL did a better job. Despite a couple of minor mistakes, the translation was more nuanced and natural in Greek, while also sticking to the original meaning. But since that\u2019s probably all Greek to you, you don\u2019t have to take my world for it, <a href=\"https:\/\/www.deepl.com\/translator\" target=\"_blank\" rel=\"nofollow noopener\">test it for yourself<\/a>.<\/p>\n<p>According to Kutylowski, conveying the right meaning to the target language without \u201cbutchering\u201d it requires the right balance between accuracy and fluency. This heavily depends on the use case. For example, a technical document calls for higher accuracy, while a marketing text for higher fluency.<\/p>\n<p>Despite this challenge, he believes that AI is capable of learning even the most complex languages. \u201cIf there was an alien language that we had to learn, nowadays, with the proper amount of material translated, we could probably work out the translation model for that too,\u201d he adds.<\/p>\n<h2>What\u2019s DeepL\u2019s edge?<\/h2>\n<p>Kutylowski doesn\u2019t seem concerned about the competition. \u201cWe\u2019ve always been rivalling big companies,\u201d he notes, adding that Google Translate remains DeepL\u2019s biggest competitor.<\/p>\n<p>He says that the startup\u2019s edge comes down to a combination of three factors: hard work, a great team, and focus.<\/p>\n<p>\u201cFocus is always an important thing,\u201d he says. \u201cTranslate isn\u2019t the core business of Google \u2014 it\u2019s one of the 100 side gigs. The same goes if you consider LLMs and the OpenAIs of this world as our competition; translation is only one thing of what they\u2019re doing and their GPU is doing a tonne of different things. We\u2019re focused on one particular area.\u201d<\/p>\n<p>From a technological perspective, DeepL\u2019s success lies in the architecture of its neural networks, the input from human editors, and the training data.<\/p>\n<p>The startup trains its models on tons of data, mostly from the internet, and employs special web crawlers to automatically find translations and assess their quality. It also uses methods such as reinforcement learning to provide positive feedback to the AI so it keeps producing the desired quality.<\/p>\n<p>It\u2019s also about finding the right balance between the capability of the model to translate and its capability to form sentences in the target language, Kutylowski adds. \u201cSo a lot of work goes into how much we are training the models on monolingual data and how much on translations. There are a lot of details which the mathematical team is taking care of.\u201d<\/p>\n<h2>Machine translation: new challenges and opportunities<\/h2>\n<p>Kutylowski acknowledges that the recent boom in fascination with AI \u2014 to a great extent because of Large Language Models (LLMs) \u2014 has resulted in a more challenging and fast-paced landscape.<\/p>\n<p><span><\/p>\n<blockquote class=\"c-richText__pullQuote\" readability=\"29\">\n<div class=\"c-richText__pullQuoteGradient\" readability=\"32\">\n<p class=\"c-richText__pullQuoteQuote\">\u201cMachine translation is a race now<span>.<\/span><\/p>\n<\/p><\/div>\n<\/blockquote>\n<p><\/span><\/p>\n<p>DeepL\u2019s team now has to keep up to date with multiple developments: new models coming out, the <a href=\"https:\/\/thenewstack.io\/large-language-models-open-source-llms-in-2023\/\" target=\"_blank\" rel=\"nofollow noopener\">open-source work<\/a> that\u2019s happening, academic research, and the work of other companies.<\/p>\n<p>\u201cMachine translation is kind of a race right now,\u201d he says. So what\u2019s a good strategy for competing in this race?<\/p>\n<p>According to Kutylowski, one aspect is to be continuously innovating, and ensuring you\u2019re taking the right steps to enable that. Investing appropriately is another. It also comes to securing the required capital and the right team.<\/p>\n<p>But at the same time, the exponentially increasing interest and advancement in AI also brings new technological opportunities. \u201cThere are things that we thought about two or three years ago that technology wasn\u2019t there yet to enable,\u201d he says.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403103 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023.png\" alt=\"DeepL Write\" width=\"1640\" height=\"997\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-280x170.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-222x135.png 222w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-444x270.png 444w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-1536x934.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-796x484.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-1592x968.png 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/inside-deepl-how-the-startup-is-rivalling-machine-translation-giants#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2024%2F01%2F18%2Finside-deepl-how-the-startup-is-rivalling-machine-translation-giants%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: DeepL Write, the company\u2019s AI writing tool. Credit: DeepL\" data-title=\"Share DeepL Write, the company\u2019s AI writing tool. Credit: DeepL on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share DeepL Write, the company\u2019s AI writing tool. Credit: DeepL on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>DeepL Write, the company\u2019s AI writing tool. Credit: DeepL<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403103\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023.png\" alt=\"DeepL Write\" width=\"1640\" height=\"997\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-280x170.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-222x135.png 222w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-444x270.png 444w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-1536x934.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-796x484.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/DeepLWrite_SentenceAlternatives_JAN2023-1592x968.png 1592w\"><\/noscript><\/figure>\n<p>This includes personalised translations that fit a company\u2019s style and a more interactive translation experience. DeepL has also begun research into invoice translation, while it\u2019s training its own LLMs from scratch \u2014 in part, thanks to its new supercomputer cluster, DeepL Mercury.<\/p>\n<p>These LLMs will open up opportunities to further improve translation quality and enable new, interactive workflows for users, with more capabilities and applications to be unveiled in 2024.<\/p>\n<h2>The future of language learning<\/h2>\n<p>Machine translation has had a tremendous impact on overcoming communication barriers. But this also bids the question: will we reach a point where we\u2019ll no longer be learning foreign languages because AI can do it for us?<\/p>\n<p>\u201cWith AI advancement in general, I think we as humans will have to ask ourselves the question, <em>what do we need to learn<\/em>? And <em>what do we want to learn<\/em>?,\u201d Kutylowski says.<\/p>\n<p>He believes that, when it comes to surviving in a foreign country, the necessity of language learning will gradually decrease as the technology gets better and better. But this doesn\u2019t mean that the value in learning languages will decrease.<\/p>\n<p>To illustrate, he uses maths as an example. While in real life we don\u2019t apply the majority of the complex equations we were taught at school, the process of learning is still vital because it teaches us rational thinking.<\/p>\n<p>The same goes for languages, Kutylowski says. When we learn a language we are also learning how to form thoughts and articulate ideas \u2014 and that\u2019s crucial for our development.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403111 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3.jpg\" alt=\"Jarek Kutylowski DeepL\" width=\"1640\" height=\"1093\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-1592x1061.jpg 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/inside-deepl-how-the-startup-is-rivalling-machine-translation-giants#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2024%2F01%2F18%2Finside-deepl-how-the-startup-is-rivalling-machine-translation-giants%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Jarek Kutylowski. Credit: DeepL\" data-title=\"Share Jarek Kutylowski. Credit: DeepL on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Jarek Kutylowski. Credit: DeepL on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Jarek Kutylowski. Credit: DeepL<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403111\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3.jpg\" alt=\"Jarek Kutylowski DeepL\" width=\"1640\" height=\"1093\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/kutylowski3-1592x1061.jpg 1592w\"><\/noscript><\/figure>\n<p>The benefits of foreign language learning and bilingualism are indeed far-reaching both for the individual and the society.<\/p>\n<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0010945214001543\" target=\"_blank\" rel=\"nofollow noopener\">Research shows<\/a> that learning a second language actually changes the brain. Specifically, it increases the density of grey matter (the number of neurons in the brain) as well as the integrity of white matter (the system of nerve fibres that connect the different regions of the brain). This not only strengthens overall brain function, but also enhances memory, attention, concentration, and other cognitive abilities.<\/p>\n<p>In addition, <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/flan.12424\" target=\"_blank\" rel=\"nofollow noopener\">numerous<\/a> <a href=\"https:\/\/www.cambridge.org\/elt\/blog\/2022\/04\/29\/learning-language-changes-your-brain\/\" target=\"_blank\" rel=\"nofollow noopener\">studies<\/a> have linked language learning to better academic performance, higher employability, improved creativity, as well as communication skills and cross-cultural awareness.<\/p>\n<p>\u201cSo for your own pleasure and for the development of your brain and personality, it\u2019s still going to be important to learn languages,\u201d Kutylowski notes. \u201cAnd even with the best translator on your phone, if you\u2019re marrying a partner who\u2019s from a different country, you\u2019re not going to be communicating through your phone. Or at least, I hope so.\u201d<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/inside-deepl-how-the-startup-is-rivalling-machine-translation-giants\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI translation has transformed the way we communicate, breaking down language barriers in an unprecedented way. The sector\u2019s global market size is projected to reach $12.3bn (\u20ac11.3bn) by 2026 \u2014 and big&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14267"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14267"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/14268"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}