{"id":14283,"date":"2024-01-20T08:00:14","date_gmt":"2024-01-20T08:00:14","guid":{"rendered":"http:\/\/TheNextWeb=1403180"},"modified":"2024-01-20T08:00:14","modified_gmt":"2024-01-20T08:00:14","slug":"brain-training-a-new-frontier-for-football-and-vr","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=14283","title":{"rendered":"Brain training: A new frontier for football \u2014 and VR"},"content":{"rendered":"\n<p><span>On a cold winter\u2019s night in London, Arsenal captain Martin Odegaard stood alone on the pitch. As football fans flocked into the 60,000-seat stadium, his teammates warmed up for the match by blasting shots against the goal. Odegaard had another plan. The 25-year-old wandered into a deserted patch of grass and began his routine.<\/span><\/p>\n<p><span>Suddenly, one training staff passed the ball towards his feet while another closed him down from behind. In response, Odegaard quickly glanced over his shoulder, checked where the defender was, and turned the other way.&nbsp;<\/span><\/p>\n<p><span>That was it: check, the shoulder, took a touch. Again and again, he repeated the routine. There was no pass, shot, or trick. It was all about that glance.<\/span><\/p>\n<p><span>They call the technique \u201cscanning.\u201d Odegaard is a master of the craft. In a single game last March, the midfield maestro registered 493 scans \u2014 a number experts called \u201cinsanely high.\u201d Yet there was a time when he couldn\u2019t manage even one.&nbsp;<\/span><\/p>\n<div class=\"inarticle-wrapper channel-cta\">\n<div class=\"ica-text\" readability=\"0\"><a href=\"https:\/\/thenextweb.com\/conference\/speakers?utm_source=TNW-media&amp;utm_medium=display&amp;utm_campaign=TNW2024Speakers\" data-event-category=\"Article\" data-event-action=\"In Article Block\" data-event-label=\"TNW Conference 2024 - Speakers announced!\" target=\"_blank\" readability=\"5\" rel=\"noopener\"><\/p>\n<p class=\"ica-text__title\">TNW Conference 2024 &#8211; Speakers announced!<\/p>\n<p>Meet the powerhouse experts that will take the stage on June 20 &amp; 21 in Amsterdam and save your seat today.<\/p>\n<p><\/a><\/div>\n<\/div>\n<p><span>It was 2018, and the Norwegian starlet had broken a bone in his foot. His football was over for the season. So, it seemed, was his scanning. Until he entered virtual reality.<\/span><\/p>\n<p><span>Odegaard was introduced to the <a href=\"https:\/\/thenextweb.com\/topic\/tech\" target=\"_blank\" rel=\"noopener\">tech<\/a> by a compatriot. An Oslo-based startup called Be Your Best had developed VR software that generates scanning simulations based on real football matches. <\/span><\/p>\n<p><span>The concept tapped into an emerging phenomenon in sports tech: brain training.<\/span><\/p>\n<blockquote class=\"c-richText__pullQuote\" readability=\"29\">\n<div class=\"c-richText__pullQuoteGradient\" readability=\"32\">\n<p class=\"c-richText__pullQuoteQuote\">\u201cThat\u2019s a skill. And it\u2019s going to become more and more important.<\/p>\n<\/p><\/div>\n<\/blockquote>\n<p><span>With his body incapacitated, Odegaard welcomed the workout for his mind. After strapping on a headset, he entered the first-person perspective of a player on a pitch. With haptic controllers in his hands, he directed his avatar as the match progressed.<\/span><\/p>\n<p><span>As he played, performance metrics tracked three aspects of his scanning: the scan rate (his frequency of scans), scan timing (when he made crucial glances) and critical scans (his last look before receiving the ball). Additional measures assessed his situational awareness and decision-making.<\/span><\/p>\n<p><span>Research suggests it works. One study found that players who train with Be Your Best (BYB) improve their scan frequency and forward passing \u2014 the principal route to goals. It\u2019s also surprisingly fun, as I found out for myself.<\/span><\/p>\n<p><iframe title=\"Martin \u00d8degaard first time trying Be Your Best\u2122\" width=\"500\" height=\"375\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/Arq_yfbtVx8?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/Arq_yfbtVx8\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; frameborder=&#8221;0&#8243; allow=&#8221;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&#8221; allowfullscreen>[embedded content]<\/iframe><\/p>\n<p><span>Odegaard provided a more illustrious endorsement. He also contributed to the product\u2019s development.<\/span><\/p>\n<p><span>The playmaker wanted to test his skills at an even faster speed than elite-level football. Be Your Best fulfilled the request.<\/span><\/p>\n<p><span>\u201cNow that\u2019s something that you can do in the product \u2014 play at 120% game speed,\u201d Andreas Olsen, the company\u2019s CEO, tells TNW.<\/span><\/p>\n<h2>Game intelligence<\/h2>\n<p><span>Had life taken a different turn, Olsen could have been a colleague of Odegaard\u2019s.&nbsp;<\/span><\/p>\n<p><span>As a child in Norway, he\u2019d been a promising prospect in the renowned academy of Viking Football Club. The youth system has developed numerous stars for the national team, including father-son duo Erik and Kristian Thorstvedt<\/span> (more on the latter later).<span> <\/span><\/p>\n<p><span>Like Odegaard, Olsen suffered a devastating injury as a teenager. But unlike Odegaard, he decided it was time to end his football dream.<\/span><\/p>\n<p><span>Olsen transitioned to a career as a tech entrepreneur. One day, he got a call from the co-founder of Be Your Best: was he interested in returning to football?&nbsp;<\/span><\/p>\n<p><span>\u201cI couldn\u2019t say no,\u201d he says.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403199 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51.png\" alt=\"Profile photo of Be Your Best CEO Andreas Olsen\" width=\"824\" height=\"600\" sizes=\"(max-width: 824px) 100vw, 824px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51.png 824w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51-280x204.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51-185x135.png 185w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51-371x270.png 371w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51-796x580.png 796w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/vr-brain-training-football-cognitive-skills#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2024%2F01%2F20%2Fvr-brain-training-football-cognitive-skills%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Olsen previously co-founded feat.fm, a web platform for live-streaming home concerts. Credit: BYB\" data-title=\"Share Olsen previously co-founded feat.fm, a web platform for live-streaming home concerts. Credit: BYB on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Olsen previously co-founded feat.fm, a web platform for live-streaming home concerts. Credit: BYB on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Olsen previously co-founded feat.fm, a web platform for live-streaming home concerts. Credit: BYB<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403199\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51.png\" alt=\"Profile photo of Be Your Best CEO Andreas Olsen\" width=\"824\" height=\"600\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51.png 824w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51-280x204.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51-185x135.png 185w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51-371x270.png 371w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.16.51-796x580.png 796w\"><\/noscript><\/figure>\n<p><span>Memories from Olsen\u2019s playing days guide his vision for the product. He wants to allay the anxieties he felt in Viking\u2019s academy.<\/span><\/p>\n<p><span>\u201cHow can you decrease that feeling for players? By training players in-game intelligence and their ability to scan. That is a skill. And it\u2019s going to become more and more important.\u201d<\/span><\/p>\n<p>Indeed, cognitive performance is attracting surging interest and investment across sports. It\u2019s also ripe for digital disruption.<\/p>\n<h2>Digitising cognition<\/h2>\n<p><span>Contemporary sports science has pushed athletes close to their physical capacities. With bodies near their limits, the focus is now shifting to the brain.<\/span><\/p>\n<p><span>Arsenal\u2019s former manager, Arsene Wenger, has promoted the transition. Now the head of global football development at FIFA, the 74-year-old envisions cognitive tech turbocharging talent.<\/span><\/p>\n<p><span>\u201cWe have seen from feet to head everything has improved,\u201d Wenger said <\/span><a href=\"https:\/\/www.telegraph.co.uk\/football\/2021\/04\/28\/arsene-wenger-future-football-next-step-train-players-brain\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>in 2021<\/span><\/a><span>. \u201cThe physical time dedicated to improve is now limited\u2026 I see the next step being technology used to train our brain.\u201d<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403198 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k.jpg\" alt=\"Arsene Wenger on the touchline of a football pitch\" width=\"1640\" height=\"1093\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-1592x1061.jpg 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/vr-brain-training-football-cognitive-skills#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2024%2F01%2F20%2Fvr-brain-training-football-cognitive-skills%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: During his 22 years of coaching Arsenal, Wenger earned a reputation as an innovator. Credit: Ronnie Macdonald\" data-title=\"Share During his 22 years of coaching Arsenal, Wenger earned a reputation as an innovator. Credit: Ronnie Macdonald on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share During his 22 years of coaching Arsenal, Wenger earned a reputation as an innovator. Credit: Ronnie Macdonald on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>During his 22 years of coaching Arsenal, Wenger earned a reputation as an innovator. Credit: <a id=\"yui_3_16_0_1_1705706110682_2226\" class=\"owner-name truncate\" title=\"Go to Ronnie Macdonald\u2019s photostream\" href=\"https:\/\/www.flickr.com\/photos\/ronmacphotos\/\" rel=\"nofollow noopener\" data-track=\"attributionNameClick\" target=\"_blank\">Ronnie Macdonald<\/a><\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403198\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k.jpg\" alt=\"Arsene Wenger on the touchline of a football pitch\" width=\"1640\" height=\"1093\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-203x135.jpg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-1536x1024.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/11083272846_42b5734fce_k-1592x1061.jpg 1592w\"><\/noscript><\/figure>\n<p><span>At many leading teams, that next step is already well underway. French club RC Lens recently trialled a sensor-equipped headset system built by <\/span><a href=\"https:\/\/www.spectre-biotech.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>Spectre Biotech<\/span><\/a><span>, a Paris-based <a href=\"https:\/\/thenextweb.com\/topic\/startups\" target=\"_blank\" rel=\"noopener\">startup<\/a>, that identifies neural biomarkers linked to conditions such as sleep deprivation.<\/span><\/p>\n<p><span>Dutch league leaders PSV have used <\/span><a href=\"https:\/\/www.fourfourtwo.com\/performance\/training\/how-psv-are-using-brain-tests-scout-talent\" target=\"_blank\" rel=\"nofollow noopener\"><span>neurological tests<\/span><\/a><span> designed by their compatriots at BrainsFirst, which measures football IQ to guide player development.<\/span><\/p>\n<p><span>England\u2019s Liverpool FC have experimented with brain sensors developed by German company neuro1, which analyses a player\u2019s optimal mental state.<\/span><\/p>\n<p><span>Wenger has also closely embraced cognitive tech. When he was coaching Arsenal in 2017, the club tested a VR system built by Dutch tech firm Beyond Sport.&nbsp;<\/span><\/p>\n<p><span>The system was designed to boost the players\u2019 decision-making, but they <\/span><a href=\"https:\/\/www.football.london\/arsenal-fc\/news\/exclusive-arsenal-squad-left-feeling-13763557\" target=\"_blank\" rel=\"nofollow noopener\"><span>suffered from<\/span><\/a><span> a common side-effect of VR: motion sickness. Still, Wenger was impressed with the results.<\/span><\/p>\n<p><span>\u201cYou can put the right-back in his position, and see the exact same vision as he has when he is in the game,\u201d he said. \u201cThe vision factor, and the quality of information you get before you get the ball, will certainly be a decisive evolution.\u201d<\/span><\/p>\n<p><span>That use case was recently showcased by Real Madrid star Aur\u00e9lien Tchouam\u00e9ni. Last October, the France international tapped BYB to facilitate a move from midfield to defence.<\/span><\/p>\n<p><span>At the very least, the training didn\u2019t hurt. With Tchouam\u00e9ni starring in a new role as centre-back, Real won 4-0.&nbsp;<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@aurelientchm\/video\/7287618069671742752\" data-video-id=\"7287618069671742752\" data-embed-from=\"oembed\" readability=\"1.1176470588235\">\n<section readability=\"0.89411764705882\"> <a target=\"_blank\" title=\"@aurelientchm\" href=\"https:\/\/www.tiktok.com\/@aurelientchm?refer=embed\" rel=\"nofollow noopener\">@aurelientchm<\/a> <\/p>\n<p>Embrace the ???? <a title=\"realmadrid\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/realmadrid?refer=embed\" rel=\"nofollow noopener\">#realmadrid<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Aurelien Tchouameni\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7287618084063038240?refer=embed\" rel=\"nofollow noopener\">\u266c original sound \u2013 Aurelien Tchouameni<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<h2>Brain scanning<\/h2>\n<p><span>Scanning is another concept that Wenger has embraced. In the 2017\/18 season, the Arsenal coach engaged with another Norwegian expert in the field: Professor Geir Jordet.<\/span><\/p>\n<p><span>A football psychologist at the Norwegian School of Sports Sciences, Jordet pioneered the academic study of scanning. He\u2019s studied the concept since the 1990s, written a PhD on the associated skills, and is widely considered the world\u2019s leading authority on scanning. He\u2019s also the co-founder of Be Your Best.<\/span><\/p>\n<p><span>In the research with Arsenal, Jordet\u2019s team found a correlation between scanning frequency and passing accuracy. They also learned that high scanners completed 75% of their forward passes \u2014 the typical route to scoring goals. For low scanners, the number dropped to 41%.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\" readability=\"13.230337078652\">\n<p lang=\"en\" dir=\"ltr\">Timing is key. Elite players scan between teammates\u2019 touches of the ball. When the ball is touched, it changes direction\/pace, so they look at the ball. Between touches (or when the ball moves between players), nothing new happens with the ball, so they look at other events. 8\/15 <a href=\"https:\/\/t.co\/eD4CNj5IBg\" target=\"_blank\" rel=\"nofollow noopener\">pic.twitter.com\/eD4CNj5IBg<\/a><\/p>\n<p>\u2014 Geir Jordet (@GeirJordet) <a href=\"https:\/\/twitter.com\/GeirJordet\/status\/1448546096922472449?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener\">October 14, 2021<\/a><\/p>\n<\/blockquote>\n<p><span>Jordet launched BYN to boost these numbers \u2014 and research suggests he\u2019s succeeding. Studies have shown that Be Your Best (BYB) users double their forward pass completion and increase their scan rate by an average of 28%.&nbsp;<\/span><\/p>\n<p><span>Those factors are particularly beneficial for midfielders, who rely on vision, creativity, and interplay.<\/span><\/p>\n<p><span>\u201cAs a midfield player, you have to be aware of your surroundings at all times,\u201d Kristian Thorstvedt, a playmaker for Sassuolo of Italy\u2019s Serie A, tells TNW on a video call.<\/span><\/p>\n<p><span>\u201cAnd the more control you have of your surroundings, the easier it is to make the right decisions.\u201d<\/span><\/p>\n<p><span>Thorstvedt\u2019s search for control led him to BYB. He first tried the product as a youth player for Norway, where he now plays alongside Odegaard in midfield. Four years later, he still uses the software to mentally prepare for games or during recovery from injury.<\/span><\/p>\n<p><span>\u201cFor me, it\u2019s about making the right decisions\u2026&nbsp; that\u2019s what I try to develop when I\u2019m using the product,\u201d he says. \u201cIt helps you gain so much, not only offensively but defensively as well.\u201d<\/span><\/p>\n<p>But could it help lower-level midfielders as well? What about the absolute dregs of the position? I decided to find out.<\/p>\n<h2>Playing the game<\/h2>\n<p><span>I\u2019m in an empty London office wearing an Oculus headset and entering some settings. Suddenly, I\u2019m launched onto a digital pitch in a virtual stadium.&nbsp;<\/span><\/p>\n<p><span>The game begins immediately. Surrounding players\/teammates pass and move, while opponents try to steal possession. I roam the field, searching for the right time and place to receive the ball and pass.&nbsp;<\/span><\/p>\n<p><span>Fine lines would define my success: Move too slow or make the wrong decision and the ball is lost. But react with intelligence and you could create a goal.<\/span><\/p>\n<p><span>I managed this a grand total of once. While scan rate and timing were generously described as \u201cpretty good,\u201d my critical scanning was euphemistically deemed to \u201cneed some work.\u201d Safe to say, the 120% speed wasn\u2019t necessary.&nbsp;<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403197 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14.png\" alt=\"Screenshot of Be Your Best showing graphics of footballers on the pitch\" width=\"1640\" height=\"885\" sizes=\"(max-width: 1640px) 100vw, 1640px\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-280x151.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-250x135.png 250w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-500x270.png 500w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-1536x829.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-796x430.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-1592x859.png 1592w\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/vr-brain-training-football-cognitive-skills#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fdeep-tech%2F2024%2F01%2F20%2Fvr-brain-training-football-cognitive-skills%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Under the headset, the graphics resemble regular football games. Credit: BYB\" data-title=\"Share Under the headset, the graphics resemble regular football games. Credit: BYB on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Under the headset, the graphics resemble regular football games. Credit: BYB on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Under the headset, the graphics resemble regular football games. Credit: BYB<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1403197\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14.png\" alt=\"Screenshot of Be Your Best showing graphics of footballers on the pitch\" width=\"1640\" height=\"885\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14.png 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-280x151.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-250x135.png 250w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-500x270.png 500w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-1536x829.png 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-796x430.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/01\/Screenshot-2024-01-20-at-00.04.14-1592x859.png 1592w\"><\/noscript><\/figure>\n<p><span>BYB didn\u2019t only expose my lack of skills. It also demonstrated how much fun VR football simulations could be. Unfortunately, they\u2019re a long way from a commercial release.<\/span><\/p>\n<p><span>The technical requirements of hyper-realistic sports games are simply too complex for <a href=\"https:\/\/thenextweb.com\/topic\/virtual-reality-2\" target=\"_blank\" rel=\"noopener\">virtual reality<\/a>. Graphics in headsets remain limited, movements are too restricted, and physical motions don\u2019t naturally convert to handheld haptics \u2014 particularly from the feet.<\/span><\/p>\n<p><span>Another daunting barrier is the market size. While video games had an estimated global user penetration rate of 45% in 2023, VR\u2019s was a mere <\/span><a href=\"https:\/\/www.statista.com\/chart\/29401\/vr-gaming-penetration-rate-vs-video-game-penetration-global\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>1.3%<\/span><\/a><span>. You can also still play football in real life, unlike, say, the most popular VR genre: first-person shooters.&nbsp;<\/span><\/p>\n<p><span>For now, the costs and complexities of producing realistic football games in VR appear insurmountable. For training tools, however, the obstacles are smaller. Match mechanics are limited, graphics can be fairly rudimentary, and the customers have big budgets for improving their players.&nbsp;<\/span><\/p>\n<p><span>One group of them provides a particularly compelling target.<\/span><\/p>\n<h2>Future players<\/h2>\n<p><span>While the likes of Thorstvedt, Tchouameini, and Odegaard provide glamorous endorsements for BYB, the company\u2019s prime target users are youth players.<\/span><\/p>\n<p><span>The Germany squad that won the recent under-17 World Cup is a prime example. Another is the academy of former Champions League club giant Borussia Dortmund.&nbsp;<\/span><\/p>\n<p><span>Like Odegaard, sometimes the teams have also contributed to the product. FC Copenhagen, the reigning Danish champions, co-developed a cognitive assessment for the software called BYBCAT. The brain training tool tests and measures game intelligence across 14 different abilities, from working memory to pattern recognition.<\/span><\/p>\n<p><span>FC Copenhagen uses the tool to develop young talent. By identifying cognitive capabilities at an early stage, the club can guide the players\u2019 paths into the first team.<\/span><\/p>\n<p><span>\u201cWe have found that central players in our academy have higher rates of scanning and also working memory and pattern recognition; wide players have a tendency to have much better reaction times,\u201d Jes Buster Madsen, a neuroscientist who\u2019s FC Copenhagen\u2019s head of R&amp;D, <\/span><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/57-jes-buster-madsen-neuroscience-and-developing\/id1458881321?i=1000632935992\" target=\"_blank\" rel=\"nofollow noopener\"><span>said last year<\/span><\/a><span>.<\/span><\/p>\n<p><span>\u201cThat allows us to say if that player is supposed to play first team in the next year, he needs to develop the cognitive capacities that are needed in his position, so you can have a way more specialised focus in terms of what to train and how to develop the player.\u201d<\/span><\/p>\n<p><iframe title=\"A New Test for Football IQ? Be Your Best x FC Copenhagen\" width=\"500\" height=\"281\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/lyyvvtZP3eI?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/lyyvvtZP3eI\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; frameborder=&#8221;0&#8243; allow=&#8221;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&#8221; allowfullscreen>[embedded content]<\/iframe><\/p>\n<p><span>It\u2019s an approach that Wenger supports.<\/span><\/p>\n<p><span>\u201cThe problem in football is that you learn how to play [the wrong] way round \u2014 first execution, then decision making and perception last,\u201d he said in 2019.<\/span><\/p>\n<p><span>\u201cI have lost many top players because their head was on the ball and they were not seeing what was around them\u2026 Once a circuit is printed in their brain, we managers find it extremely difficult to change that.\u201d<\/span><\/p>\n<p><span>Changing that circuit is particularly difficult for European clubs. Across the continent, football training methods are deeply entrenched and new ideas met with scepticism. In the US, cognitive training tech is more readily accepted.&nbsp;<\/span><\/p>\n<p><span>It\u2019s a cultural divide that\u2019s impacted BYB\u2019s business. Currently, the company\u2019s biggest market is the US, which accounts for about 50% of customers.<\/span><\/p>\n<p><span>Still, there are signs that European attitudes are changing. Football is now a global business in a digital era. With split-second decisions winning matches \u2013 and millions of euros \u2013 the allure of cognitive skills is becoming irresistible.<\/span><\/p>\n<p><em>This story is part of a new TNW monthly series on sports tech.<\/em><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/vr-brain-training-football-cognitive-skills\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a cold winter\u2019s night in London, Arsenal captain Martin Odegaard stood alone on the pitch. As football fans flocked into the 60,000-seat stadium, his teammates warmed up for the match by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14283"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14283"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/14284"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}