{"id":14413,"date":"2024-02-14T08:40:50","date_gmt":"2024-02-14T08:40:50","guid":{"rendered":"http:\/\/TheNextWeb=1403824"},"modified":"2024-02-14T08:40:50","modified_gmt":"2024-02-14T08:40:50","slug":"thinking-of-joining-tnw-2024s-pitch-battle-heres-whats-in-it-for-startups","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=14413","title":{"rendered":"Thinking of joining TNW 2024\u2019s Pitch Battle? Here\u2019s what\u2019s in it for startups"},"content":{"rendered":"\n

We\u2019re just months away from TNW Conference 2024<\/a> (ahem, Europe\u2019s leading tech festival). Now, if you\u2019re a startup<\/a>, you may be thinking of attending to meet some investors and fresh new hires, get your name out there, and get inspired.<\/p>\n

But why be a spectator when you can be part of the show?<\/p>\n

We caught up with Isabell Trinh, Communications Specialist at Nostics and winner of TNW 2023\u2019s Pitch Battle Competition, to find out what they got out of the experience.<\/p>\n

At the time Nostics<\/a>, a medical diagnostics startup aimed at bringing rapid testing for infectious diseases to medical professionals, was gaining traction in the diagnostics field and looking to start building out their first application. The team decided entering the Pitch Battle would be a chance to put their solution under the spotlight.<\/p>\n

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While Trinh had given presentations about the company in the past, this was a new experience. \u201cIt was my first pitch battle so it was a bit nerve-wracking.\u201d<\/p>\n

The question is, is it worth being in the hot seat? Here\u2019s what she had to say.<\/p>\n

Perfecting your pitch<\/strong><\/h2>\n

Despite her initial nerves, Trinh soon realized the audience was not filled with scary people who wanted her to fail. \u201cEveryone\u2019s curious and excited to hear about new ideas and looking to feel inspired,\u201d she says.<\/p>\n

It was also a great opportunity to hear how other startups are pitching their companies and pick up some pointers. For example, despite getting the top spot, Trinh says she feels her opening line could have been better after hearing from some of her fellow contestants.<\/p>\n

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The best opening lines really put you into the situation. Instead of introducing the company, some of the contestants dove straight into explaining the problem.<\/p>\n<\/blockquote>\n

That\u2019s why joining a Pitch Battle is a great experience to learn from. \u201cIf you find something doesn\u2019t resonate with the audience, then your pitch needs to change,\u201d Trinh says.<\/p>\n

Reaching different audiences<\/strong><\/h2>\n

Second, it was a great opportunity to pitch to a wider audience. As a diagnostic platform, Nostics has a unique balance to strike.<\/p>\n

Although clinicians are the main users of their tool, as Trinh explained, the ultimate impact of the platform will be on patients and the general public.<\/p>\n

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We want to provide faster diagnostics that empower healthcare professionals to make informed treatment decisions with the hope of promoting responsible use of antibiotics and curbing the rising antimicrobial resistance threatening to disable our healthcare system in the future.<\/p>\n<\/blockquote>\n

Consumer perspectives will be even more important as the company works towards its first application: detecting UTIs, one of the most common bacterial infections.<\/p>\n

\u201cFor us, it was great to pitch to an audience that isn\u2019t as scientific as one you would see at a medical diagnostics conference. While the product will be used by healthcare professionals, the patients are the ones that benefit, so it was cool to hear people\u2019s thoughts and questions about the platform,\u201d Trinh explained.<\/p>\n

\"Isabell
<\/i><\/a>Isabell Trinh, Communications Specialist at Nostics, on stage at TNW\u2019s Pitch Battle Competition.<\/figcaption>