{"id":14423,"date":"2024-02-15T11:20:37","date_gmt":"2024-02-15T11:20:37","guid":{"rendered":"http:\/\/TheNextWeb=1403888"},"modified":"2024-02-15T11:20:37","modified_gmt":"2024-02-15T11:20:37","slug":"anti-piracy-messages-encourage-more-piracy-if-youre-a-man","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=14423","title":{"rendered":"Anti-piracy messages encourage MORE piracy \u2014 if you\u2019re a man"},"content":{"rendered":"\n
<\/div>\n

Anti-piracy campaigns <\/span>can actually cause more<\/em> piracy \u2014 if you\u2019re a man.<\/p>\n

So say the cybercrime experts at the University of Portsmouth, who investigated efforts to deter illegal torrenting, streaming, and file-sharing.<\/p>\n

To test the techniques, the researchers exposed 962 adults to threatening messages used in anti-piracy campaigns. They then evaluated potential changes in behaviour.<\/p>\n

They discovered a cavernous gender gap. The messages led piracy intentions to decline by 52% in women, but they increased by 18% in men.<\/span><\/p>\n

\u201cThe research shows that anti-piracy messages can inadvertently increase piracy, which is a phenomenon known as psychological reactance,\u201d said lead study<\/a> author Kate Whitman.<\/p>\n

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\u201cFrom an evolutionary psychology point of view, men have a stronger reaction to their freedom being threatened and therefore they do the opposite.\u201d<\/p>\n

Unintended consequences of anti-piracy<\/h2>\n

The messages were verbatim copies of real-world anti-piracy campaigns. One was based on an advert by Crimestoppers, a national charity, which highlighted the risks of viruses, fraud, theft, and hacking.<\/p>\n

Another reproduced a French government campaign, which threatened to terminate infringers\u2019 internet access.<\/p>\n

\u201cWe know already there are lots of gender differences in piracy as men tend to pirate more than women \u2014 they think it\u2019s more acceptable and low risk,\u201d Whitman said. \u201cBut what we wanted to look at in this research is whether the messages to tackle piracy had a different effect on men and women.\u201d<\/p>\n

They discovered that it did \u2014 in varying degrees. Among men <\/span>with the most favourable attitudes towards digital piracy, the threatening messages increased their piracy even more.<\/p>\n

Alongside the threats, the researchers also tested an educational message. Taken from the \u201cGet It Right from a Genuine Site,\u201d it emphasised the damage that piracy does to creators and the wider economy. Viewers were signposted away from piracy sites and towards legal platforms such as Spotify<\/a> or Netflix<\/a>.<\/span><\/p>\n

It did not impact the behaviour of<\/span> either men or women.<\/p>\n

Whitman<\/span> hopes the study influences policymakers, content creators, and anti-piracy advocates. She also warned them to avoid unintended consequences.<\/span><\/p>\n

\u201cThere is clearly a need for a tailored approach in anti-piracy messaging,\u201d she said, \u201cbut if messages can\u2019t be accurately targeted to specific genders, they\u2019re best avoided because they might send piracy soaring.\u201d<\/span><\/p>\n

You can read the study paper in the <\/span>Journal of Business Ethics<\/a>.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Anti-piracy campaigns can actually cause more piracy \u2014 if you\u2019re a man. So say the cybercrime experts at the University of Portsmouth, who investigated efforts to deter illegal torrenting, streaming, and file-sharing. To…<\/p>\n","protected":false},"author":1,"featured_media":14424,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14423"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14423"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/14424"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}