{"id":1443,"date":"2020-11-28T16:00:03","date_gmt":"2020-11-28T16:00:03","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1329573"},"modified":"2020-11-28T16:00:03","modified_gmt":"2020-11-28T16:00:03","slug":"4-ways-to-respond-to-vaccine-skeptics-on-social-media","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=1443","title":{"rendered":"4 ways to respond to vaccine skeptics on social media"},"content":{"rendered":"\n<p>For most of the 20th century, more than <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5402432\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">60,000 people died in the US from polio, diphtheria, and small pox<\/a> each year. In 2016, the American death toll from these diseases was zero. Around the globe, two to three million deaths from these diseases and others, including measles, rubella, and tetanus, <a href=\"https:\/\/www.who.int\/health-topics\/vaccines-and-immunization?gclid=CjwKCAiAtej9BRAvEiwA0UAWXir6lUM-BT6DQWMeKY4STnSyu5gffbbGLB0GbYzbS1Q1lqs6afykdRoCqC8QAvD_BwE#tab=tab_1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">are prevented each year<\/a>.<\/p>\n<p>These remarkable statistics are a triumph of medicine and the single most effective public health measure in history: global vaccination programs.<\/p>\n<p>COVID-19, after the most rapid and sustained vaccine development program in history, now looks set to be joining this list of fatal diseases that <a href=\"https:\/\/theconversation.com\/less-than-a-year-to-develop-a-covid-vaccine-heres-why-you-shouldnt-be-alarmed-150414\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">can be easily prevented<\/a> with a jab or two. The disease that has killed an estimated 1.3 million people (and rising), may have had its day. Sadly, there\u2019s a lot of <a href=\"https:\/\/theconversation.com\/what-impact-will-the-coronavirus-pandemic-have-on-anti-vaxxers-135153\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">misinformation surrounding vaccinations<\/a>, threatening the success of inoculation programmes.<\/p>\n<p>So what can you do to protect yourself against misinformation and challenge it in conversation with others?<\/p>\n<h2>1. Understand who you are talking to<\/h2>\n<p>Let\u2019s not forget that the majority of people are happy to receive a COVID-19 vaccine (<a href=\"https:\/\/www.medrxiv.org\/content\/10.1101\/2020.08.13.20174045v1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">64%, according to a recent study<\/a>). Only a small minority (9%) have no intention of getting vaccinated. If you enter into a debate about vaccination it may well be with someone who falls into this latter group. You are very <a href=\"https:\/\/www.euro.who.int\/__data\/assets\/pdf_file\/0005\/315761\/Vocal-vaccine-deniers-guidance-document.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">unlikely to change the minds of these vaccine refusers<\/a>, so the main audience for your arguments is actually the rest of any onlooking group \u2013 and particularly the 27% who are hesitant about vaccination.<\/p>\n<p><em>[Read:&nbsp;<a class=\"c-link c-message_attachment__title_link\" href=\"https:\/\/thenextweb.com\/readme\/2020\/11\/23\/why-this-security-engineer-loves-working-in-infosec\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-qa=\"message_attachment_title_link\"><span dir=\"auto\">Why this security engineer loves working in infosec<\/span><\/a>]<\/em><\/p>\n<p>The point of your discussion is to empower the members of the audience with knowledge and arguments. To do so, it\u2019s important to <a href=\"https:\/\/theconversation.com\/why-people-believe-in-conspiracy-theories-and-how-to-change-their-minds-82514\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">find common ground<\/a> and \u201cbond\u201d with whoever you are talking to, rather than just lecturing them.<\/p>\n<h2>2. Inoculate against misinformation<\/h2>\n<p>There are numerous examples of misinformation \u201csticking\u201d in our individual and social memories, despite repeated attempts to dislodge it \u2013 such as the false \u201cfact\u201d that <a href=\"https:\/\/theconversation.com\/five-science-facts-we-learnt-at-school-that-are-plain-wrong-33258\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">humans have just five senses<\/a>. Rather than fighting false facts, the better option is to enable people to spot misinformation before it percolates through society and becomes \u201cendemic\u201d as accepted truth.<\/p>\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1Mna-vTlgJ4?wmode=transparent&amp;start=0\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/figure>\n<p>The <a href=\"https:\/\/www.climatechangecommunication.org\/wp-content\/uploads\/2020\/10\/DebunkingHandbook2020.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Debunking Handbook 2020<\/a> advocates triggering a mental \u201cimmune response\u201d to fake news. To do so we need pre-emptive exposure to weakened versions of the manipulative strategies used by peddlers of false facts. In so doing we can inoculate against, or \u201cprebunk,\u201d the misinformation.<\/p>\n<p>For example, once you realize that some social media users, publications and other bodies can have hidden agendas and may therefore misrepresent studies and cherry-pick information, you are better placed to assess the facts for yourself. Indeed, the <a href=\"https:\/\/www.bbc.co.uk\/programmes\/m000l7q1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">tobacco and oil industries rolled out \u201cfake experts\u201d<\/a> to create doubt that smoking causes cancers and CO\u2082 emissions affect our climate, respectively.<\/p>\n<p>In my opinion, the excellent BBC Radio 4 program \u201c<a href=\"https:\/\/www.bbc.co.uk\/programmes\/b006qshd\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">More or Less<\/a>\u201d is a particularly good mental vaccine against misinformation.<\/p>\n<h2>3. Debunk efficiently<\/h2>\n<p>In the midst of a debate it is probably too late to deploy any prebunking tactics. But be careful about launching into a myth-busting monologue. Simply repeating untruths <a href=\"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1075547015613523\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">risks making them stick in our memories<\/a>, so instead focus your talking points on the positive outcomes of vaccinations (like the facts at the top of this article). Don\u2019t be the first person to mention the myth.<\/p>\n<figure class=\"align-center \" readability=\"1.4794520547945\">\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/371266\/original\/file-20201125-14-ay0p6d.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" alt=\"Imagine of an international certificate of vaccination.\" width=\"600\" height=\"370\" class=\" lazy\" data-lazy=\"true\" data-srcset=\"https:\/\/images.theconversation.com\/files\/371266\/original\/file-20201125-14-ay0p6d.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=370&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/371266\/original\/file-20201125-14-ay0p6d.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=370&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/371266\/original\/file-20201125-14-ay0p6d.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=370&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/371266\/original\/file-20201125-14-ay0p6d.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=465&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/371266\/original\/file-20201125-14-ay0p6d.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=465&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/371266\/original\/file-20201125-14-ay0p6d.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=465&amp;fit=crop&amp;dpr=3 2262w\"><figcaption><a href=\"https:\/\/thenextweb.com\/syndication\/2020\/11\/28\/4-ways-to-respond-to-vaccine-skeptics-on-social-media\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fsyndication%2F2020%2F11%2F28%2F4-ways-to-respond-to-vaccine-skeptics-on-social-media%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Measles is on the rise due to vaccine misinformation. Zerbor\/Shutterstock\" data-title=\"Share Measles is on the rise due to vaccine misinformation. Zerbor\/Shutterstock on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Measles is on the rise due to vaccine misinformation. Zerbor\/Shutterstock on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Measles is on the rise due to vaccine misinformation. <a href=\"https:\/\/www.shutterstock.com\/image-photo\/international-certificate-vaccination-measles-1397605940\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Zerbor\/Shutterstock<\/a><\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<p>But if in the course of the conversation some misinformation does get a mention you will need to call it out. Let\u2019s imagine you are in the midst of a debate about COVID-19 and someone makes the claim that the <a href=\"https:\/\/www.bbc.co.uk\/news\/av\/stories-53285610\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">5G network is the real cause<\/a> of the disease. The key to <a href=\"https:\/\/www.euro.who.int\/__data\/assets\/pdf_file\/0005\/315761\/Vocal-vaccine-deniers-guidance-document.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">getting this debunking right<\/a> is limiting how often the lie gets a mention and making the truth more sticky than the myth. Here\u2019s how to go about it.<\/p>\n<p>a) Start by stating the truth in a clear, concise way. Don\u2019t launch into a long explanation, instead imagine you are writing a headline.<\/p>\n<p><em>COVID-19 is spread in droplets generated when people exhale, particularly when they cough, sneeze, or shout.<\/em><\/p>\n<p>b) Point out the misinformation, and be clear that it is a myth.<\/p>\n<p><em>The mobile network is basically a series of radio transmitters, and viruses can\u2019t travel by radio waves.<\/em><\/p>\n<p>c) Explain why the myth is wrong. You might point out some science that refutes the myth, and call out the flaws in the argument.<\/p>\n<p><em>Besides, the COVID-19 virus has spread throughout countries, like Iran for example, that have no 5G network.<\/em><\/p>\n<p>d) Restate the facts.<\/p>\n<h2>4. Think beyond facts<\/h2>\n<p>That said, facts alone will only go so far. The words we use are also important, they conjure up imagery that affect our response to the information we are being presented with. Consider \u201cherds\u201d and \u201ccommunities\u201d. Which of these would you like to be part of? Most people would say \u201ccommunities.\u201d So if you\u2019re encouraging someone to get vaccinated, you may want to talk about their contribution to community immunity, rather than herd immunity.<\/p>\n<p>Another important technique is storytelling, which can be much more effective than facts. Stories link cause and effect, making the conclusions that you want to present seem almost inevitable. For example, you may want to tell anti-vaxxers about a relative whose life was saved by a vaccine at a time when it wasn\u2019t available to everyone.<\/p>\n<p>Or you may, like the UK\u2019s deputy chief medical officer, Jonathan Van Tam, want to stress that you have <a href=\"https:\/\/theconversation.com\/covid-19-vaccine-how-the-mum-test-can-help-ensure-take-up-150009\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">encouraged your own mother<\/a> to take the vaccine, rather than just saying the elderly should take it.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/counter.theconversation.com\/content\/150556\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\" lazy\" data-lazy=\"true\"><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><em>This article is republished from <a href=\"https:\/\/theconversation.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Conversation<\/a>&nbsp;by&nbsp;<a href=\"https:\/\/theconversation.com\/profiles\/mark-lorch-91662\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mark Lorch<\/a>, Professor of Science Communication and Chemistry, <a href=\"https:\/\/theconversation.com\/institutions\/university-of-hull-1191\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">University of Hull<\/a>&nbsp;under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/covid-19-four-ways-to-respond-to-vaccine-sceptics-and-maybe-even-convince-them-150556\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">original article<\/a>.<\/em><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/syndication\/2020\/11\/28\/4-ways-to-respond-to-vaccine-skeptics-on-social-media\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most of the 20th century, more than 60,000 people died in the US from polio, diphtheria, and small pox each year. In 2016, the American death toll from these diseases was&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/1443"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1443"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/1443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/1444"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}