{"id":14603,"date":"2024-03-14T12:59:39","date_gmt":"2024-03-14T12:59:39","guid":{"rendered":"http:\/\/TheNextWeb=1404809"},"modified":"2024-03-14T12:59:39","modified_gmt":"2024-03-14T12:59:39","slug":"dutch-startup-theydo-bags-34m-to-solve-biggest-business-problem-of-the-century","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=14603","title":{"rendered":"Dutch startup TheyDo bags $34M to solve \u2018biggest business problem of the century\u2019"},"content":{"rendered":"\n
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Dutch startup TheyDo has raised $34mn to solve \u201cthe biggest business problem\u201d of the century \u2014  scaling customer journeys.<\/span><\/p>\n

Founded in 2019, the company produces a live platform that provides actionable insights about customers.<\/span><\/p>\n

Enterprises can use the tools at every step of the <\/span>journey, from discovery to purchase to after-sales. Current clients include Fortune<\/span> 500 members Ford, Johnson & Johnson, and Home Depot.<\/span><\/p>\n

The software\u2019s USP is a holistic approach that breaks down data siloes and integrates every step of the customer experience. As <\/span>TheyDo<\/span><\/a> puts it: \u201cMoving from management by dashboard to management by journeys.\u201d <\/span><\/p>\n

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The startup\u2019s<\/a> CEO, Jochem van der Veer, told TNW that the approach creates links across the enterprise.<\/p>\n

\u201cWe\u2019ve simplified the biggest business problem of the last century: working customer-centric at scale,\u201d he said. \u201cWith journeys at the heart, we\u2019re bringing an operating model that is agile and customer-centric.\u201d<\/span><\/p>\n

It\u2019s a bold claim but one that\u2019s been common for decades. Back in the 1950s, the legendary <\/span>consultant Peter Drucker had a famous version of his own: \u201cThere is only one valid definition of business purpose: to create a customer\u2026 so a business has two functions: marketing and innovation.\u201d<\/span><\/p>\n

For today\u2019s enterprises, however, those two functions are just the start.<\/p>\n

New routes on customer  journeys<\/h2>\n

Fortune 500 companies now have endless functions, from CX, engineering, and design to research, service, and marketing. All of these need to be customer-centric.<\/span><\/p>\n

TheyDo\u2019s solution aims to bring them all together. <\/span><\/p>\n

COVID-19 provided another boost to the business. The rise of remote working during the pandemic exposed and deepened misalignment between teams, while rapid digitisation added countless customer service avenues \u2014 and competition.<\/span><\/p>\n

\u201cEven with return-to-office policies, a lot of teams need a set of tools to collaborate asynchronously on the customer experience,\u201d  <\/span>van der Veer said. <\/span><\/p>\n

TheyDo\u2019s rapid expansion suggests he has a point. <\/span>The company has consecutively hit triple-digit year-on-year (YoY) growth. This pushes it beyond a <\/span>coveted yardstick<\/span><\/a> used by VCs to spot attractive startups: \u201ctriple twice, double three times\u201d \u2014 200% YoY revenue growth for two years followed by 100% revenue growth YoY for three years.<\/span><\/span><\/p>\n

Those figures have caught the eye of investors<\/a>. Today\u2019s raise brings the startup\u2019s total funding<\/a> to just under $50 million. Blossom Capital, a VC firm based in London, let the latest round.<\/span><\/p>\n

Van der Veer expects the cash from customers to strengthen the investment.<\/span><\/p>\n

\u201cWithin the Fortune 500, there is a real need for an enterprise solution that ties data, insights, workflows and decision-making together,\u201d he said. \u201cThese global corporations cannot rely on twenty different tools holding various pieces of the puzzle.\u201d<\/span><\/p>\n

One of the themes of this year\u2019s TNW Conference is Pixels and Profit. If you want to dive deeper into how MarTech is shaping the future of customer engagement, brand experiences, and creative design, or simply experience the event (and say hi to our editorial team), we\u2019ve got something special for our loyal readers. <\/span><\/i>Use the code TNWXMEDIA at checkout to get 30% off your <\/span><\/i>business pass<\/span><\/i><\/a>, <\/span><\/i>investor pass<\/span><\/i><\/a> or startup packages (<\/span><\/i>Bootstrap<\/span><\/i><\/a> & <\/span><\/i>Scaleup<\/span><\/i><\/a>).<\/span><\/i><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dutch startup TheyDo has raised $34mn to solve \u201cthe biggest business problem\u201d of the century \u2014  scaling customer journeys. Founded in 2019, the company produces a live platform that provides actionable insights…<\/p>\n","protected":false},"author":1,"featured_media":14604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14603"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14603"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/14604"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}