{"id":14847,"date":"2024-04-25T11:23:05","date_gmt":"2024-04-25T11:23:05","guid":{"rendered":"http:\/\/TheNextWeb=1405944"},"modified":"2024-04-25T11:23:05","modified_gmt":"2024-04-25T11:23:05","slug":"ai-unicorn-synthesia-launches-most-emotionally-expressive-avatars-on-the-market","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=14847","title":{"rendered":"AI unicorn Synthesia launches most \u2019emotionally expressive\u2019 avatars on the market"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/tnw-blurple?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2024%2F04%2FUntitled-design-5-1.jpg&amp;signature=d6d638338615f0006d21f0039f1e66ae\" class=\"ff-og-image-inserted\"><\/div>\n<p>A British startup today unveiled new AI humans that blur the line between the virtual and the real. Synthesia calls the digital beings \u201cExpressive Avatars.\u201d They <span>promise the most realistic emotional expressions on the market.&nbsp;<\/span><\/p>\n<p>Generated by an AI model that\u2019s trained on footage of real actors, the avatars are built for video creation. Users simply enter a text prompt and the synthetic humans read them out on a screen.<\/p>\n<p>The photorealistic renders are certainly impressive. But what makes them unique is their capacity to convey human feelings.<\/p>\n<p>Using a technique called \u201cautomatic sentiment prediction,\u201d Synthesia\u2019s AI models infer the emotions within text. This determines the avatar\u2019s tone of voice, body language, and facial expression.<\/p>\n<div class=\"inarticle-wrapper channel-cta\">\n<div class=\"ica-text\" readability=\"0\"><a href=\"https:\/\/thenextweb.com\/conference\/tickets?utm_source=google&amp;utm_medium=display&amp;utm_campaign=global%7Ctnw_media%7Cevent_registration%7Cretargeting%7Coffer%7C2024_tnw_conference_amsterdam%7CTNW&amp;utm_content=kings-day\" data-event-category=\"Article\" data-event-action=\"In Article Block\" data-event-label=\"Celebrate King's Day with TNW Conference :tickets:\" target=\"_blank\" readability=\"6\" rel=\"noopener\"><\/p>\n<p class=\"ica-text__title\">Celebrate King&#8217;s Day with TNW Conference :tickets:<\/p>\n<p>Use code GEZELLIG40 on your Business, Investor and Startup passes and get 40% off. Offer ends April 29.<\/p>\n<p><\/a><\/div>\n<\/div>\n<p><span>\u201cThis is definitely the first iteration of avatars that can express emotions and understand the sentiment of the content,\u201d said Victor Riparbe, Synthesia\u2019s CEO and co-founder.<\/span><\/p>\n<p>The avatars will also always <span>generate entirely new and unique outputs. Feed them the same script twice and they will respond with two different performances<\/span>. <span>In Synthesia\u2019s words, they\u2019ve evolved from \u201cdigital renders\u201d to \u201cdigital actors.\u201d<\/span><\/p>\n<p><span>At a product demo on Monday, TNW got to review their acting chops.&nbsp;<\/span><\/p>\n<h2>AI avatars take the stage<\/h2>\n<p>To this humble critic\u2019s eyes, Synthesia\u2019s avatars are the best GenAI actors to ever perform on the screen.<\/p>\n<p>The combination of photorealistic faces, emotional gestures, expressive voices, and synchronised movements brings a new level realism to the market.<\/p>\n<p>Given an upbeat script, the avatars delivered a smile and energetic tone. When fed sadder lines, they offered a sombre inflection and slower speech.<\/p>\n<p>However, their performances still haven\u2019t escaped the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Uncanny_valley\" target=\"_blank\" rel=\"nofollow noopener\">uncanny valley<\/a>. Their main shortcoming is a tendency to slightly exaggerate their emotions. As actors, they\u2019re closer to D-list soap stars than Academy Award winners.<\/p>\n<p>Another drawback is that their movements are confined to the head, face, and shoulders. As long as that remains the case, they will probably only pose a threat to newsreaders.<\/p>\n<p>Despite these limitations, the avatars have the potential <span>to unlock new applications.<\/span><\/p>\n<p><iframe title=\"Expressive Avatars: Better Expressions Demonstration (3\/7)\" width=\"500\" height=\"375\" srcdoc=\"\n\n<style>*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}<\/style>\n<p><a href='https:\/\/www.youtube.com\/embed\/MRHmWqLZkZg?feature=oembed&amp;autoplay=1&amp;mute=1&amp;modestbranding=1&amp;iv_load_policy=3&amp;theme=light&amp;playsinline=1'><img src='https:\/\/img.youtube.com\/vi\/MRHmWqLZkZg\/hqdefault.jpg'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn.png' style='top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)'><img src='https:\/\/cdn0.tnwcdn.com\/wp-content\/themes\/cyberdelia\/assets\/img\/ytplaybtn-hover.png' style='top: 50%;left:50%;width:68px;height:48px;opacity:0;transform:translate3d(-50%,-50%,0)'><\/a>&#8221; frameborder=&#8221;0&#8243; allow=&#8221;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&#8221; referrerpolicy=&#8221;strict-origin-when-cross-origin&#8221; allowfullscreen>[embedded content]<\/iframe><\/p>\n<h2>Ready for new roles<\/h2>\n<p><span>Synthesia, which reached unicorn status last year after raising $90mn (\u20ac84mn) at a $1bn (\u20ac932mn) valuation, claims that <span>55,000 businesses \u2014 including half<\/span><span> of the Fortune 100 \u2014 are already customers. They typically use the platform to create videos for training, presentations, marketing, and customer service.<\/span><\/span><\/p>\n<p>With the new avatars on board, Synthesia plans to expand the use cases. Promotional videos could get an energy boost. Customer support avatars could add a friendly touch. Healthcare providers could bring empathy to presentations on sensitive topics. All these emotions are, of course, artificial, but they\u2019ve become increasingly realistic.<\/p>\n<p>The added realism, however, creates risks. As avatars<span> becoming increasingly indistinguishable from real humans, their capacity to spread disinformation grows.<\/span><\/p>\n<p><span>Synthesia has already been exploited for that purpose. The <a href=\"https:\/\/thenextweb.com\/topic\/startups\" target=\"_blank\" rel=\"noopener\">startup\u2019s<\/a>&nbsp;tech has previously been used to product fake news in&nbsp;<a href=\"https:\/\/www.ft.com\/content\/3a2b3d54-0954-443e-adef-073a4831cdbd\" target=\"_blank\" rel=\"nofollow noopener\">China<\/a>, <a href=\"https:\/\/www.nytimes.com\/2023\/02\/07\/technology\/artificial-intelligence-training-deepfake.html\" target=\"_blank\" rel=\"nofollow noopener\">Venezuela<\/a>, and Mali. <\/span><\/p>\n<p><span>In response, Synthesia has banned accounts, introduced new rules, and upgraded digital defences.<\/span><\/p>\n<p>Over 60 forms of content are now prohibited or restricted. A combination of tech filters and human oversight provide moderation, new customers are vetted, and the platform is regularly <a href=\"https:\/\/security.synthesia.io\/\" target=\"_blank\" rel=\"nofollow noopener\">audited<\/a>. Over 10% of the company is dedicated to trust and safety-related work, Synthesia said.<\/p>\n<p>As the world prepares for the <a href=\"https:\/\/www.newyorker.com\/magazine\/2024\/01\/15\/the-biggest-election-year-in-history\" target=\"_blank\" rel=\"nofollow noopener\">biggest elections in human history<\/a>, concerns about deepfakes are growing. Thus far, however, digital humans haven\u2019t lived up to their <a href=\"https:\/\/thenextweb-com.webpkgcache.com\/doc\/-\/s\/thenextweb.com\/news\/deepfakes-are-the-most-worrying-ai-crime-researchers-warn\">supposed threat<\/a>.<\/p>\n<h2>Preparing for bigger parts<\/h2>\n<p>At Synthesia\u2019s London HQ, the avatars are eyeing more legitimate roles. Their latest performances are just a \u201cfirst glimpse of what this model is capable of,\u201d <span>Riparbe said. He expects \u201ca 10x improvement\u201d in their capabilities this year. <\/span><\/p>\n<p><span>Eventually, Synthesia plans to digitise the entire workplace experience. The startup envisions <a href=\"https:\/\/thenextweb.com\/topic\/artificial-intelligence\" target=\"_blank\" rel=\"noopener\">AI<\/a> avatars roaming 3D offices, communicating with virtual humans, introducing us to new colleagues, finding meeting rooms, and teaching staff within the workspace.&nbsp;<\/span><\/p>\n<p>But&nbsp;in the nearer future, <span>Riparbe<\/span> has a specific target in sight.<\/p>\n<p>\u201cThe internal goal for the end of the year is that we can produce an Apple Keynote of someone walking and talking and that it feels and looks entirely real,\u201d he said.<\/p>\n<p>That might alarm one budding actor in particular. Tim Cook, your days on the stage could be numbered.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/synthesia-unveils-expressive-avatars-ai\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A British startup today unveiled new AI humans that blur the line between the virtual and the real. Synthesia calls the digital beings \u201cExpressive Avatars.\u201d They promise the most realistic emotional expressions&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14847"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14847"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/14847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/14848"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}