{"id":15321,"date":"2024-07-15T07:00:43","date_gmt":"2024-07-15T07:00:43","guid":{"rendered":"http:\/\/TheNextWeb=1408478"},"modified":"2024-07-15T07:00:43","modified_gmt":"2024-07-15T07:00:43","slug":"french-ai-startup-launches-first-llm-built-exclusively-for-advertising-copy","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=15321","title":{"rendered":"French AI startup launches first LLM built exclusively for advertising copy"},"content":{"rendered":"\n<p>French startup <a href=\"https:\/\/www.adcreative.ai\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>AdCreative.ai<\/span><\/a>&nbsp;has launched a new large language model build exclusively for advertising.<\/p>\n<p>Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every major advertising platform.<\/p>\n<p><span>AdCreative.ai said the LLM combines two unique features: instant text generation and accurate performance prediction.<\/span><\/p>\n<p>Working with <a href=\"https:\/\/www.nvidia.com\/en-gb\/startups\/\" target=\"_blank\" rel=\"nofollow noopener\">Nvidia<\/a>, the startup trained the model on real-life ad copy.<\/p>\n<div class=\"inarticle-wrapper latest channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\" readability=\"8.5\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" class=\"js-lazy\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/events.tnw\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"><\/noscript><\/p>\n<div class=\"channel-cta-input\" readability=\"12\">\n<p class=\"channel-cta-title\">The <\/p>\n<p class=\"channel-cta-tagline\">The latest rumblings from the EU tech scene, a story from our wise ol&#8217; founder Boris, and some questionable AI art. It&#8217;s free, every week, in your inbox. Sign up now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>The training <a href=\"https:\/\/thenextweb.com\/topic\/data\" target=\"_blank\" rel=\"noopener\">data<\/a> <span>encompasses every text generated by&nbsp;<\/span><span class=\"il\">AdCreative<\/span><span>.<\/span><span class=\"il\">ai<\/span><span> for its 2,000,000 users. It<\/span> includes information from eight leading advertising platforms: Facebook, Instagram, Google, YouTube, LinkedIn, Microsoft, Pinterest, and TikTok.<\/p>\n<p>Alongside the ad copy, the dataset contains 840 million lines of instructions, ad texts, and target audiences. It also incorporates performance metrics such as click-through rates (CTRs).<\/p>\n<p>\u201cThis comprehensive information enables AdLLM to understand what works on each platform and to predict and craft high-conversion ad texts for any niche, business, or platform,\u201d said Tufan Gok, the CEO of AdCreative.ai.<\/p>\n<p>Gok gave TNW an example of the copy generated by AdLLM:<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1408484 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/07\/image.jpg\" alt=\"An example of the ad generated by AdLLM\" width=\"547\" height=\"480\"><figcaption><span>According to AdCreative.ai, this text received a score of 92\/100. Credit: AdCreative.ai<\/span><\/figcaption><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1408484\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/07\/image.jpg\" alt=\"An example of the ad generated by AdLLM\" width=\"547\" height=\"480\"><\/noscript><\/figure>\n<p>To predict the CTR of advertising copy, AdLLM applies a metric called the Real World Ad Performance Benchmark.<\/p>\n<p>AdCreative.ai tested the impact on 10,000 real ad texts. According to the company, the system predicted their performance with over 90% accuracy. That\u2019s 60% higher than ChatGPT and at least 70% higher than every other model on the market, the <a href=\"https:\/\/thenextweb.com\/topic\/startups\" target=\"_blank\" rel=\"noopener\">startup<\/a> said.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1408482 js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/07\/Screenshot-2024-07-12-at-14.42.29.png\" alt=\"Image showing AdLLM Spark generating at text\" width=\"1418\" height=\"606\"><figcaption>The CTR predictions are a key selling point for AdLLM. Credit: AdCreative.ai<\/figcaption><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1408482\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/07\/Screenshot-2024-07-12-at-14.42.29.png\" alt=\"Image showing AdLLM Spark generating at text\" width=\"1418\" height=\"606\"><\/noscript><\/figure>\n<p>Gok has high hopes for the LLM. His company\u2019s AI tools have already gained strong traction in the advertising market. With the addition of AdLLM, the startup plans to enhance the quality of computer-generated copy.<\/p>\n<p>Gok now envisions his startup \u201cleading the AI-driven future\u201d of advertising.<\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/french-startup-adcreative-launches-llm-for-advertising-copy\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>French startup AdCreative.ai&nbsp;has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every major advertising&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/15321"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15321"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/15321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/15322"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}