{"id":15686,"date":"2024-09-17T12:00:05","date_gmt":"2024-09-17T12:00:05","guid":{"rendered":"http:\/\/TheNextWeb=1410328"},"modified":"2024-09-17T12:00:05","modified_gmt":"2024-09-17T12:00:05","slug":"startups-race-to-curb-data-centre-energy-use-amid-ai-boom","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=15686","title":{"rendered":"Startups race to curb data centre energy use amid AI boom"},"content":{"rendered":"\n<p><span>Data centres gobble up roughly 2% of global electricity, which <\/span><a href=\"https:\/\/www.weforum.org\/agenda\/2024\/02\/harnessing-waste-energy-data-centres\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>translates<\/span><\/a><span> to around 1% of energy-related greenhouse gas emissions.&nbsp;&nbsp;<\/span><\/p>\n<p><span>Streaming Netflix, storing stuff in the cloud, and meeting up on Zoom are just some of the online activities fuelling machines\u2019 appetite for energy. But perhaps the biggest culprit of all is <a href=\"https:\/\/thenextweb.com\/topic\/artificial-intelligence\" target=\"_blank\" rel=\"noopener\">artificial intelligence<\/a>.&nbsp;<\/span><\/p>\n<p><span>AI models require immense amounts of computational power to train and run, particularly for machine learning and deep learning tasks. Consequently, the International Energy Agency (IEA) predicts energy use from data centres will <\/span><a href=\"https:\/\/www.iea.org\/reports\/electricity-2024\/executive-summary\" target=\"_blank\" rel=\"nofollow noopener\"><span>double<\/span><\/a><span> by 2026.&nbsp;&nbsp;<\/span><\/p>\n<p><span>Either way you slice it, data centre energy use is a looming climate problem. So what can we do about it?&nbsp;<\/span><\/p>\n<div class=\"inarticle-wrapper latest channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\" readability=\"8.5\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" class=\"js-lazy\" src=\"https:\/\/s3.eu-west-1.amazonaws.com\/tnw.events\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/s3.eu-west-1.amazonaws.com\/tnw.events\/hardfork-2018\/uploads\/visuals\/tnw-newsletter.png\"><\/noscript><\/p>\n<div class=\"channel-cta-input\" readability=\"12\">\n<p class=\"channel-cta-title\">The <\/p>\n<p class=\"channel-cta-tagline\">The latest rumblings from the EU tech scene, a story from our wise ol&#8217; founder Boris, and some questionable AI art. It&#8217;s free, every week, in your inbox. Sign up now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span>Other than pressing pause on digitalisation, there are two key solutions. The first is powering data centres with renewable energy. Tech giants have made lofty claims about cutting emissions from their data centres, but big question marks remain. More on that later.&nbsp;&nbsp;<\/span><\/p>\n<p><span>The second, and something that a growing number of startups are working on, is extracting the most value from every kilowatt \u2014 aka energy efficiency.<\/span><\/p>\n<h2><b>Immersion cooling<\/b><\/h2>\n<p><span>Big tech companies like Nvidia are investing in more <\/span><a href=\"https:\/\/venturebeat.com\/ai\/nvidia-unveils-next-gen-blackwell-gpus-with-25x-lower-costs-and-energy-consumption\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>energy-efficient hardware<\/span><\/a><span>, such as specialised AI chips designed to reduce power consumption for specific tasks. But, to really tackle data centres\u2019 energy use you have to look at cooling.<\/span><\/p>\n<p><span>Cooling down servers alone accounts for around 40% of data centre energy use. Startups like Netherlands-based <\/span><a href=\"https:\/\/www.asperitas.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>Asperitas<\/span><\/a><span>, Spain\u2019s <\/span><a href=\"https:\/\/submer.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>Submer<\/span><\/a><span> and UK-based <\/span><a href=\"https:\/\/www.iceotope.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>Iceotope<\/span><\/a><span> believe they have an answer \u2014 throw the servers in water.&nbsp;&nbsp;<\/span><\/p>\n<p><span>Well, it\u2019s not <\/span><i><span>technically<\/span><\/i><span> water at all, but a non-conductive, dielectric liquid that absorbs the heat from the servers much better than air. The heat is then transferred from the liquid to a cooling system. This method keeps the servers cool without needing fans or air conditioners.&nbsp;<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1410350 size-full js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/09\/immersion-cooling-submer-data-centre.jpeg\" alt=\"immersion-cooling-submer-data-centre\" width=\"1200\" height=\"800\"><figcaption>A technician lifts a server out of Submer\u2019s immersion cooling tanks. Credit: Submer<\/figcaption><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1410350 size-full\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/09\/immersion-cooling-submer-data-centre.jpeg\" alt=\"immersion-cooling-submer-data-centre\" width=\"1200\" height=\"800\"><\/noscript><\/figure>\n<p><span>According to a <\/span><a href=\"https:\/\/pure.rug.nl\/ws\/portalfiles\/portal\/896652485\/s42162-023-00269-0.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span>study<\/span><\/a><span> by the University of Groningen, immersion cooling, as it is known, can cut the energy consumption of cooling a data centre in half. Immersion cooling also allows you to stack the servers closer to one another, cutting space requirements by up to two-thirds.&nbsp;<\/span><\/p>\n<p><span>Barcelona-based Submer, which has raised over $50mn in funding, claims its tech can cut up to <\/span><a href=\"https:\/\/nordic9.com\/news\/submer-raised-30-million-from-mundi-ventures-norrsken-vc-and-planet-first-partners\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>99% of data centre cooling costs<\/span><\/a><span>. The startup, and many others, are looking to tap this emerging market that by one <\/span><a href=\"https:\/\/www.researchnester.com\/reports\/immersion-cooling-market\/4896\" target=\"_blank\" rel=\"nofollow noopener\"><span>estimate<\/span><\/a><span> could swell by 35 times over the next 12 years.&nbsp;<\/span><\/p>\n<p><span>While startups like Submer are looking to reduce the energy required to cool down data centres, other companies are pursuing ways to put the heat to good use.&nbsp;&nbsp;<\/span><\/p>\n<h2><b>Repurposing data centre heat<\/b><\/h2>\n<p><span>What do AI and swimming pools have in common? They both devour huge amounts of energy, of course. <\/span><span>London-based startup <\/span><a href=\"https:\/\/thenextweb.com\/news\/deep-green-data-centre-turns-waste-heat-into-water-swiming\" target=\"_blank\" rel=\"noopener\"><span>Deep Green<\/span><\/a><span> has found a clever way to marry the two.&nbsp;&nbsp;<\/span><\/p>\n<p><span>Deep Green instals tiny data centres at energy-intensive sites like leisure centre facilities. Its system turns waste heat from the computers into hot water for the site.<\/span><\/p>\n<p><span>In return, cold water from the centre is used to cool the cloud servers. The idea is that the host site gets free heating generated by Deep Green\u2019s servers processing data, which in turn gets free cooling.<\/span><\/p>\n<p><span>German startup WINDCores is also looking to localise data centres. But instead of swimming pools, it is putting mini <\/span><a href=\"https:\/\/edition.cnn.com\/world\/windcores-data-center-wind-turbines-climate-scn-spc-c2e\/index.html\" target=\"_blank\" rel=\"nofollow noopener\"><span>data centres inside wind turbines<\/span><\/a><span>. The servers are powered almost exclusively by the wind and transfer data via existing fibre-optic cables. <\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1410353 size-full js-lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/09\/windcores-data-centre.jpeg\" alt=\"windcores-data-centre\" width=\"1280\" height=\"853\"><figcaption>WindCORES is putting data centres about as close to the source of renewable energy as you can get. Credit: WindCORES<\/figcaption><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1410353 size-full\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2024\/09\/windcores-data-centre.jpeg\" alt=\"windcores-data-centre\" width=\"1280\" height=\"853\"><\/noscript><\/figure>\n<p><span>In Norway, a <\/span><a href=\"https:\/\/greenmountain.no\/land-based-trout-farm-will-use-data-center-waste-heat\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>trout farm is being powered by waste heat<\/span><\/a><span> from a nearby data centre, while in Stockholm, Sweden, some <\/span><a href=\"https:\/\/stockholmdataparks.com\/2018\/03\/12\/digiplex-data-center-heat-10000-stockholm-households\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>10,000 apartments<\/span><\/a><span> receive heat provided by data centre operator DigiPlex.&nbsp;<\/span><\/p>\n<p><span>All of these weird and wonderful solutions will need to scale up fast if they are to make a dent in data centres\u2019 thirst for electricity. In January, <\/span><a href=\"https:\/\/thenextweb.com\/news\/deep-green-octopus-energy-swimming-pools-data-centre\" target=\"_blank\" rel=\"noopener\"><span>Deep Green raised a whopping <\/span><span>\u00a3200mn<\/span><\/a><span> to heat between 100-150 swimming pools across the UK.<\/span><\/p>\n<p><span>But ultimately, we also need to start using computing power more wisely.&nbsp;&nbsp;<\/span><\/p>\n<p><span>\u201cI find it particularly disappointing that generative AI is used to search the Internet,\u201d <\/span><span>Sasha Luccioni, a world-renowned computer scientist, recently told<\/span> <a href=\"https:\/\/www.france24.com\/en\/live-news\/20240915-ai-is-accelerating-the-climate-crisis-expert-warns\" target=\"_blank\" rel=\"nofollow noopener\"><span>AFP<\/span><\/a><span>. <\/span><span>Luccioni says that, according to her research, generative AI uses 30 times more energy than a traditional search engine<\/span><span>.&nbsp;<\/span><\/p>\n<h2><b>Striking a balance&nbsp;<\/b><\/h2>\n<p><span>In August, Dublin <\/span><a href=\"https:\/\/thenextweb.com\/news\/dublin-rejects-google-data-centre-energy-concerns\" target=\"_blank\" rel=\"noopener\"><span>rejected Google\u2019s application<\/span><\/a><span> to build a new data centre, citing <\/span><span>insufficient capacity in the electricity grid and the lack of significant on-site renewable energy to power the facility. Data centres swallowed up <\/span><a href=\"https:\/\/www.cso.ie\/en\/releasesandpublications\/ep\/p-dcmec\/datacentresmeteredelectricityconsumption2023\/keyfindings\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>21% of Ireland\u2019s electricity<\/span><\/a><span> last year<\/span><span>.&nbsp;<\/span><\/p>\n<p><span>The decision in Dublin is \u201clikely to be the first of many\u201d that will ultimately force new data centre builds to generate more clean energy either on-site or nearby, said Gary Barton, a research director at data analytics firm GlobalData.&nbsp;<\/span><\/p>\n<p><span>Scrutiny over the potential costs of the AI-fuelled data centre boom come amid mounting <\/span><a href=\"https:\/\/www.technologyreview.com\/2024\/07\/17\/1095019\/google-amazon-and-the-problem-with-big-techs-climate-claims\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>criticism<\/span><\/a><span> that tech giants are overinflating their progress on climate change.&nbsp;<\/span><\/p>\n<p><span>A recent <\/span><a href=\"https:\/\/www.theguardian.com\/technology\/2024\/sep\/15\/data-center-gas-emissions-tech\" target=\"_blank\" rel=\"nofollow noopener\"><span>investigation<\/span><\/a><span> by the Guardian newsp<\/span><span>aper found that from 2020 to 2022 the real emissions from the company-owned data centres of Google, Microsoft, Meta, and Apple were about 662% higher than officially disclosed.&nbsp;<\/span><\/p>\n<p><span>Balancing the energy demands of data centres with climate and infrastructure constraints will be \u201ccrucial\u201d for governments and service providers going forward, said<\/span> <span>Barton.<\/span><\/p>\n<p><span>In the future, putting <\/span><a href=\"https:\/\/www.cnbc.com\/2024\/06\/27\/europe-wants-to-deploy-data-centers-into-space-study-says.html\" target=\"_blank\" rel=\"nofollow noopener\"><span>data centres in space<\/span><\/a><span> or powering them <\/span><a href=\"https:\/\/www.helionenergy.com\/articles\/helion-announces-worlds-first-fusion-ppa-with-microsoft\/\" target=\"_blank\" rel=\"nofollow noopener\"><span>using fusion energy<\/span><\/a><span> might solve some of these problems, but for now making sure data centres (genuinely) run on green power and run more efficiently will be critical to strike this balance.&nbsp;<\/span><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/startups-ai-data-centre-energy-use-big-tech\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data centres gobble up roughly 2% of global electricity, which translates to around 1% of energy-related greenhouse gas emissions.&nbsp;&nbsp; Streaming Netflix, storing stuff in the cloud, and meeting up on Zoom are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/15686"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15686"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/15686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/15687"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}