{"id":16813,"date":"2026-02-10T08:55:58","date_gmt":"2026-02-10T08:55:58","guid":{"rendered":"http:\/\/TheNextWeb=1415414"},"modified":"2026-02-10T08:55:58","modified_gmt":"2026-02-10T08:55:58","slug":"managing-your-brands-narrative-in-the-ai-age","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=16813","title":{"rendered":"Managing your brand\u2019s narrative in the AI age"},"content":{"rendered":"<p> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&#038;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2026%2F02%2FWhy-PR-professionals-shouldnt-underestimate-paid-PR.png&#038;signature=77062e9e132ac4b2e56e310361708b43\" width=\"796\" height=\"417\"><br \/>Earned media has always been hailed as the holy grail of PR due to its unparalleled ability to build trust. Most recent surveys state that 40%\u201360% of the population still trusts organic content the most, depending on the country. However, I see significant business risks in relying on organic PR only, especially now that various AI systems are on the rise. Robots don\u2019t distinguish between earned and paid content\u00a0when using it to generate answers. And that\u2019s a wake-up call for us all to revise our PR strategies. The potential dangers of earned-only PR strategies The primary advantage of earned media,&#8230;<\/p>\n<p><a href=\"https:\/\/thenextweb.com\/news\/managing-your-brands-narrative-in-the-ai-age?utm_source=social&#038;utm_medium=feed&#038;utm_campaign=profeed\">This story continues<\/a> at The Next Web <a href=\"https:\/\/thenextweb.com\/news\/managing-your-brands-narrative-in-the-ai-age\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earned media has always been hailed as the holy grail of PR due to its unparalleled ability to build trust. Most recent surveys state that 40%\u201360% of the population still trusts organic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/16813"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16813"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/16813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/16814"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}