{"id":16970,"date":"2026-03-10T12:19:49","date_gmt":"2026-03-10T12:19:49","guid":{"rendered":"http:\/\/TheNextWeb=4a46889cc3775ed76bf188c08cb1f9ea"},"modified":"2026-03-10T12:19:49","modified_gmt":"2026-03-10T12:19:49","slug":"swiss-startup-seprify-raises-e13-4m-to-replace-titanium-dioxide-with-cellulose","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=16970","title":{"rendered":"Swiss startup Seprify raises \u20ac13.4M to replace titanium dioxide with cellulose"},"content":{"rendered":"<p> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2026\/03\/Seprify-raises-E13.4M-to-replace-titanium-dioxide-with-cellulose.png\" width=\"1302\" height=\"732\"><\/p>\n<p>Swiss startup Seprify has raised \u20ac13.4 million to scale a cellulose-based alternative to one of the most widely used, and increasingly banned, industrial whiteners on the planet. IKEA is backing it. Somewhere in Southeast Asia, a small beetle called Cyphochilus produces the whitest surface found in nature, not through pigment, but through the microscopic structure [&hellip;]<\/p>\n<p><a href=\"https:\/\/thenextweb.com\/news\/swiss-startup-seprify-raises-e13-4m-to-replace-titanium-dioxide-with-cellulose?utm_source=social&#038;utm_medium=feed&#038;utm_campaign=profeed\">This story continues<\/a> at The Next Web <a href=\"https:\/\/thenextweb.com\/news\/swiss-startup-seprify-raises-e13-4m-to-replace-titanium-dioxide-with-cellulose\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss startup Seprify has raised \u20ac13.4 million to scale a cellulose-based alternative to one of the most widely used, and increasingly banned, industrial whiteners on the planet. IKEA is backing it. Somewhere&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/16970"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16970"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/16970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/16971"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}