{"id":1745,"date":"2020-12-14T05:53:34","date_gmt":"2020-12-14T05:53:34","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1331432"},"modified":"2020-12-14T05:53:34","modified_gmt":"2020-12-14T05:53:34","slug":"reddit-acquires-dubsmash-and-enters-the-short-video-market","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=1745","title":{"rendered":"Reddit acquires Dubsmash and enters the short video market"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2020%2F12%2Frd_banner-e1607921753112.png&amp;signature=85357283181b909e8477fc964ff6f92a\" class=\"ff-og-image-inserted\"><\/div>\n<p>We probably wouldn\u2019t have survived 2020 if not for those funny and entertaining short videos on many platforms like TikTok. Instagram introduced its <a href=\"https:\/\/thenextweb.com\/apps\/2020\/08\/05\/facebook-instagram-reels-launch\/\">new&nbsp;Reels feature<\/a> this year to get a piece of the short video pie. Now, Reddit is entering the market by acquiring TikTok\u2018s rival,&nbsp;Dubsmash.<\/p>\n<p>The company said today <a href=\"https:\/\/redditblog.com\/2020\/12\/13\/reddit-welcomes-video-platform-dubsmash-to-team\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">it\u2019s purchasing the short video <\/a><a href=\"https:\/\/redditblog.com\/2020\/12\/13\/reddit-welcomes-video-platform-dubsmash-to-team\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">app<\/a>, without specifying the terms of the deal. Dubsmash was founded in 2015, and despite TikTok\u2019s emergence, has grown at a steady pace. In January, it crossed the mark of <a href=\"https:\/\/techcrunch.com\/2020\/01\/31\/dubsmash-songs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">1 billion video views per month<\/a>. In comparison, TikTok has <a href=\"https:\/\/blog.hootsuite.com\/tiktok-stats\/#:~:text=And%20making%20better%20recommendations%20as,U.S.%20shoot%20once%20a%20day.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">37 billion monthly video views<\/a> just in the US.<\/p>\n<p>[Read: <a href=\"https:\/\/thenextweb.com\/plugged\/2020\/11\/30\/why-ai-is-the-future-of-home-security\/\">Why AI is the future of home security<\/a>]<\/p>\n<p>The app\u2019s founder, Suchit Dash, wasn\u2019t forthcoming about its numbers. He said&nbsp;<span>30% of its users create videos daily. Dash also said that the app was great at amplifying underrepresented voices. Reddit noted in its announcement that 70% of Dubsmash\u2019s user base is female, and almost a quarter of all Black teens in the US are on the platform.<\/span><\/p>\n<p>While Dubsmash will continue existing as a separate app on Apple App Store and Google Play Store, Reddit plans to include its video creation tools in its own app (another Stories feature?). The social network recently revealed that it has <a href=\"https:\/\/www.wsj.com\/articles\/reddit-claims-52-million-daily-users-revealing-a-key-figure-for-social-media-platforms-11606822200\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">52 million daily active users<\/a> \u2014 up 44% year-on-year. The short video play is a step to increase that number and get current users to spend more time on the app.<\/p>\n<p>In August, The Information reported that <a href=\"https:\/\/www.theinformation.com\/articles\/facebook-snap-held-talks-to-buy-tiktok-rival-dubsmash\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook and Snap Inc. both approached Dubsmash<\/a> with a potential offer to buy. But Reddit had the last laugh.<\/p>\n<p><i>Did you know we have a newsletter all about consumer tech? It\u2019s called Plugged In \u2013 <a href=\"https:\/\/mailchi.mp\/thenextweb\/newsletter\">and you can subscribe to it right here<\/a>. <\/i><\/p>\n<p class=\"c-post-pubDate\"> Published December 14, 2020 \u2014 05:53 UTC <\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/plugged\/2020\/12\/14\/reddit-acquires-dubsmash-and-enters-the-short-video-market\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We probably wouldn\u2019t have survived 2020 if not for those funny and entertaining short videos on many platforms like TikTok. Instagram introduced its new&nbsp;Reels feature this year to get a piece of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/1745"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1745"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/1745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/1746"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}