{"id":2155,"date":"2021-01-08T06:13:43","date_gmt":"2021-01-08T06:13:43","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1333377"},"modified":"2021-01-08T06:13:43","modified_gmt":"2021-01-08T06:13:43","slug":"we-might-see-an-apple-car-this-decade-heres-what-we-know","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2155","title":{"rendered":"We might see an Apple car this decade \u2014 here\u2019s what we know"},"content":{"rendered":"\n

After years of speculation and long spells of silence, we finally got a bunch of Apple Car-related news last night. First, Bloomberg reported that Apple has a small dedicated team<\/a> developing drive systems, vehicle interior, and external car body designs \u2014 but it\u2019ll take at least half a decade to ship a unit. <\/span><\/p>\n

Separately, Hyundai said in a statement to CNBC<\/a> that it\u2019s in early talks with the iPhone maker to build a car for it:<\/p>\n

\n

We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing has been decided<\/span>.<\/p>\n<\/blockquote>\n

Later, the company toned down the statement and said they\u2019ve been \u201creceiving requests of potential cooperation from diverse companies.\u201d<\/p>\n

\n

Interesting from Hyundai, it has toned down its statement now. No mention of Apple:<\/p>\n

\u201cWe\u2019ve been receiving requests of potential cooperation from diverse companies regarding development of autonomous driving EVs, but no decisions have been made as discussions are in early stage.\u201d<\/p>\n

\u2014 Arjun Kharpal (@ArjunKharpal) January 8, 2021<\/a><\/p>\n<\/blockquote>\n

Hyundai has already set up a $4 billion joint venture with Aptiv, a company that provides automotive solutions, with the aim to roll-out self-driving platforms in 2022<\/a>. The South Korean car giant intends to mass-produce automated cars<\/a> with level 4 and level 5 certification by 2024.<\/p>\n

Bloomberg\u2019s story points out that Apple is exploring two possible paths to jump into the mobility sector: building its own car and building a self-driving system for third-party vehicle makers.<\/p>\n

Apple\u2019s journey to produce a transport solution has been rocky. The company started out exploring solutions for a car in 2014 \u2014 with Tim Cook confirming the project in 2017<\/a>. However, two years later, in 2019, the firm laid off 190 employees working on the project<\/a>.<\/p>\n

<\/figure>\n<\/p>\n

Now, the project seems to be back with new vigor and changed vision. Last year, Reuters reported that Apple\u2019s targeting 2024<\/a> to unveil its car solution. But if we go by Bloomberg\u2019s latest report, we might see it a few years later.<\/p>\n

Apple has hired a ton of engineers from reputed auto companies such as Tesla, Waymo, and BMW. Bloomberg also notes that the company is tuning its ARM-based chip for use in vehicle-based machine learning, and has a lofty goal to enable autonomous driving as well.<\/span><\/p>\n

The Cupertino-based company has traditionally had an advantage of vertical integration, as it\u2019s developing software and hardware solutions for its offerings in-house. Continuing with this strategy could lead to great profit margins for the firm.<\/span> Analysts from Morgan Stanely believe that if Apple manages to capture even 2% of the auto market<\/a>, its car business would be as valuable as its iPhone operations<\/p>\n

Given Apple\u2019s success in hardware, it\u2019s easy to think that the company\u2019s going to rival giants such as Tesla and General Motors right out of the bat. However, car manufacturing is a different ball game, and just like Tesla, the iPhone maker should be ready for several unexpected delays<\/a> and manufacturing challenges.<\/p>\n

Nonetheless, the idea of Apple Car sounds exciting and we can expect some unique solutions from the company that might change industry norms. But for now, we wait.<\/p>\n

Published January 8, 2021 \u2014 06:13 UTC <\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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