{"id":2187,"date":"2021-01-10T13:00:24","date_gmt":"2021-01-10T13:00:24","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1333500"},"modified":"2021-01-10T13:00:24","modified_gmt":"2021-01-10T13:00:24","slug":"apples-self-driving-car-plans-could-change-the-entire-company","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2187","title":{"rendered":"Apple\u2019s self-driving car plans could change the entire company"},"content":{"rendered":"\n<p>What would an Apple-made self-driving car look like? We don\u2019t know yet, but what we do know is that the company has serious plans to roll out its own<span>&nbsp;<\/span><a href=\"https:\/\/www.reuters.com\/article\/us-apple-autos-exclusive-idUSKBN28V2PY\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">electric self-driving car by 2024<\/a>.<\/p>\n<p>Apple hasn\u2019t officially confirmed any of the information disclosed in the Reuters reports that broke the news last week. And we are still missing many details on the company\u2019s self-driving plans. Nonetheless, the news is significant, both for Apple and the self-driving car industry.<\/p>\n<p>Depending on how the situation unfolds in the next months and years, the fact that there\u2019s a concrete date for Apple\u2019s self-driving car plans can indicate the company is making a fundamental change to its product-development strategy.<\/p>\n<h2>The current state of self-driving car technology<\/h2>\n<p>The history of self-driving cars is very much reflective of the decades-long search for<span>&nbsp;<\/span><a href=\"https:\/\/bdtechtalks.com\/2020\/05\/13\/what-is-artificial-general-intelligence-agi\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">artificial general intelligence<\/a><span>&nbsp;<\/span>(AGI): the finish line always seems to be around the corner. But the closer we get to it, the harder it becomes.<\/p>\n<p>Like many of today\u2019s AI technologies, self-driving cars have their roots in the 1970s and 80s. But until recent years, they were only limited to academic and military research labs and science contests. In the 2010s, advances in<span>&nbsp;<\/span><a href=\"https:\/\/bdtechtalks.com\/2019\/02\/15\/what-is-deep-learning-neural-networks\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">deep learning<\/a><span>&nbsp;<\/span>have led to great improvements in<span>&nbsp;<\/span><a href=\"https:\/\/bdtechtalks.com\/2019\/01\/14\/what-is-computer-vision\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">computer vision<\/a>, one of the key technologies powering self-driving cars. We\u2019re finally seeing cars that can drive themselves in real streets.<\/p>\n<p><em>[Read:&nbsp;<a class=\"c-link c-message_attachment__title_link\" href=\"https:\/\/thenextweb.com\/dutch-disruptors\/2020\/12\/15\/meet-the-4-scale-ups-using-data-to-save-the-planet\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-qa=\"message_attachment_title_link\"><span dir=\"auto\">Meet the 4 scale-ups using data to save the planet<\/span><\/a>]<\/em><\/p>\n<p>Deep learning algorithms have helped self-driving cars come a long way toward navigating challenging environments. But the<span>&nbsp;<\/span><a href=\"https:\/\/bdtechtalks.com\/2020\/07\/29\/self-driving-tesla-car-deep-learning\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">technology is far from perfect<\/a>. Deep learning models are only as good as their training data. If the data is representative of all the situations the self-driving car will face, then it will have a robust performance. But the AI\u2019s actions will become unpredictable when faced with edge cases, novel situations that happen rarely, such or a fire truck parked at<a href=\"https:\/\/www.wired.com\/story\/tesla-autopilot-why-crash-radar\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span>&nbsp;<\/span>an odd angle<\/a><span>&nbsp;<\/span>or an overturned car.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LfmAG4dk-rU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n<\/figure>\n<p>Human drivers meet novel situations all the time but can handle them thanks to their commonsense understanding of how the world works in general. For instance, you don\u2019t need previous training to know what to do if you see a deer calf crossing the road. We understand causes and effects, intuitive physics, goals and intents, and<span>&nbsp;<\/span><a href=\"https:\/\/bdtechtalks.com\/2020\/06\/01\/artificial-intelligence-computer-vision-fpicu\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">this knowledge<\/a><span>&nbsp;<\/span>helps us make rational decisions (most of the time) when we face situations we\u2019ve never seen before.<\/p>\n<p>Some companies are using complementary technologies such as lidars, laser-emitting devices that create 3D maps of the car\u2019s surroundings. Lidars can help detect obstacles and people where the computer vision system fails, but they\u2019re not resistant to environmental factors and motion, and they do not solve the problem of causality.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/B8R148hFxPw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n<\/figure>\n<h2>Apple\u2019s self-driving car efforts<\/h2>\n<p>Apple has been doing autonomous driving research under the title \u201cProject Titan\u201d since 2014. But unlike efforts at other companies like Uber and the Google-owned Waymo, very little is known about Apple\u2019s self-driving car project and the company\u2019s progress.<\/p>\n<p>The initial goal was reportedly for Apple to create a car from scratch. In 2016, the company shifted focus and aimed at developing software for self-driving cars. In January 2019, Apple&nbsp;<a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/apple-lays-off-over-200-from-project-titan-autonomous-vehicle-group.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">laid off 200 employees<\/a><span>&nbsp;<\/span>from the project, then went on to acquire the self-driving startup Drive.ai in June. In December 2020, the company moved project Titan under the care of John Giannandrea, its head of artificial intelligence.<\/p>\n<p>The history of Project Titan indicates that while Apple has always maintained an interest in self-driving cars, but there were never signs of a plan to launch a product. This changed with the Reuters report, which claimed Apple has \u201cApple has progressed enough that it now aims to build a vehicle.\u201d<\/p>\n<h2>Apple\u2019s product development strategy<\/h2>\n<p>Apple is usually not a first mover, but it certainly knows when to enter a new market. Apple II was not the first personal computer, but it was the first very successful one, building on top of a decade of rapid advances in storage and processing technologies and the gradual decrease of the costs of manufacturing the pieces required to assemble a home computer.<\/p>\n<p>The iPod was not the first device to play audio files, but it launched at a very opportune time, when digital media adoption had reached critical mass and the market was ripe for high-end consumer products. The same with iPhone, which entered the scene as mobile communications, internet, and computing had become common thanks to the likes of Nokia and Blackberry. There was nothing new to the iPhone, but it was a novel combination of \u201can iPod, a phone, and an internet communicator.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_NE1hp_uDT0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n<\/figure>\n<p>If you look at Apple\u2019s other products, the HomePod, Apple Music, Apple Watch, they were never the first of their kind, but a revolutionized version of what already exists. Maybe with the exception of the<span>&nbsp;<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Graphical_user_interface#Popularization\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">graphical user interface<\/a>, Apple has seldom ventured into areas where the market has not been already established.<\/p>\n<p>But the self-driving car industry is still marked with missed deadlines by all major players. Despite tremendous progress, there is still no real self-driving car solution. Uber and Waymo\u2019s self-driving cars have logged millions of miles, but they are still attended by safety drivers. Tesla offers a fully autonomous Autopilot feature\u2014 but still requires drivers to keep their hands on the steering wheel when it is enabled.<\/p>\n<p>While most experts agree that we\u2019ll eventually have driverless cars on our roads, many questions remain, such as what they will look like, how and if they will share roads with human-driven cars, what will be the regulatory requirements, and will the meaning of car ownership change.<\/p>\n<h2>Training data for the AI algorithms<\/h2>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?ssl=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-9153 jetpack-lazy-image jetpack-lazy-image--handled lazy\" src=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?resize=696%2C392&amp;ssl=1\" sizes=\"(max-width: 696px) 100vw, 696px\" alt=\"apple store\" width=\"696\" height=\"392\" data-attachment-id=\"9153\" data-permalink=\"https:\/\/bdtechtalks.com\/2020\/12\/30\/apple-self-driving-car-business\/apple-store\/\" data-orig-file=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?fit=1730%2C975&amp;ssl=1\" data-orig-size=\"1730,975\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"apple store\" data-image-description data-medium-file=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?fit=696%2C392&amp;ssl=1\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" data-lazy=\"true\" data-srcset=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?resize=768%2C433&amp;ssl=1 768w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?resize=1536%2C866&amp;ssl=1 1536w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?resize=696%2C392&amp;ssl=1 696w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?resize=1068%2C602&amp;ssl=1 1068w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?resize=745%2C420&amp;ssl=1 745w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?w=1730&amp;ssl=1 1730w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-store.jpg?w=1392&amp;ssl=1 1392w\"><\/a><\/figure>\n<p>There\u2019s one very convincing reason Apple would enter a market as immature and risky as self-driving cars. Unlike other sectors that Apple has conquered, self-driving cars are heavy on artificial intelligence and warrant a different development strategy. The deep learning algorithms<span>&nbsp;<\/span><a href=\"https:\/\/bdtechtalks.com\/2018\/09\/17\/self-driving-cars-ai-computer-vision\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">used in self-driving cars<\/a><span>&nbsp;<\/span>require huge volumes of training data obtained from driving cars on roads. Therefore, aside from sound engineering and design, you need an<span>&nbsp;<\/span><a href=\"https:\/\/bdtechtalks.com\/2020\/12\/02\/competing-in-the-age-of-ai\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AI factory<\/a><span>&nbsp;<\/span>built on top of a solid data infrastructure.<\/p>\n<p>Waymo and Uber have been collecting their data by test-driving their cars in different cities. Tesla, on the other hand, has directly collected its data from the hundreds of thousands of cars it has sold to consumers.<\/p>\n<p>According to reports, Apple had done some small-scale road testing in the past, but<span>&nbsp;<\/span><a href=\"https:\/\/www.theverge.com\/2020\/2\/26\/21142685\/california-dmv-self-driving-car-disengagement-report-data\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">downgraded the effort in 2019<\/a>. The plan to launch a consumer-level self-driving car might indicate that Apple will be adopting a strategy that is similar to Tesla, which would be a bit controversial for a company that takes pride in collecting very little data from customers.<\/p>\n<p>It can also indicate that like Tesla, Apple will roll out its self-driving technology in a phased manner, gradually developing and fine-tuning its AI algorithms as it collects more data from its cars. This, too, would go against Apple\u2019s nature of delivering near-perfect products right off the bat. That, of course, can change if the company figures out another way to collect hundreds of millions of miles worth of driving data before 2024<\/p>\n<h2>Who will buy Apple\u2019s self-driving car?<\/h2>\n<p>According to Reuters\u2019 report, Apple aims to build \u201ca vehicle for consumers.\u201d In this respect, too, Apple\u2019s approach is like that of Tesla and unlike Waymo and Uber, which plan to launch robo-taxi services.<\/p>\n<p>But selling directly to consumers raises the question, how much will the car cost? The benchmark we have is Tesla\u2019s electric vehicles with Autopilot support, which cost between $35,000 and $120,000. But while Tesla is using a pure\u2013computer vision approach, relying only on deep learning and minor help from a front radar and sensors to navigate roads, Apple plans to include lidars on its self-driving cars.<\/p>\n<p>According to<span>&nbsp;<\/span><a href=\"https:\/\/qz.com\/924212\/what-it-really-costs-to-turn-a-car-into-a-self-driving-vehicle\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a 2017 estimate<\/a>, lidars used in self-driving cars can cost between $8,000 and $85,000, and each self-driving car requires several lidars, which can sometimes triple the price of the car. This might force Apple to reconsider its product delivery strategy and shift to providing an autonomous ride-hailing service in the future.<\/p>\n<p>But the industry is changing rapidly. There are now<span>&nbsp;<\/span><a href=\"https:\/\/www.reuters.com\/article\/velodyne-lidar-tech\/velodyne-aims-to-price-new-self-driving-car-sensor-below-500-idUSKBN27U03K\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">$100<\/a><span>&nbsp;<\/span>and<span>&nbsp;<\/span><a href=\"https:\/\/www.wired.com\/story\/lidar-cheap-make-self-driving-reality\/#:~:text=Luminar%20says%20its%20new%20lidar,%2475%2C000%20for%20the%20industry%20leader.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">$500 lidars<\/a>, and Apple has developed<span>&nbsp;<\/span><a href=\"https:\/\/arstechnica.com\/cars\/2020\/10\/the-technology-behind-the-iphone-lidar-may-be-coming-soon-to-cars\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">its own lidar scanners<\/a><span>&nbsp;<\/span>at a cost that makes it affordable to embed them in the iPhone 12 and iPad Pro devices. For its self-driving car, Apple will be using its own lidars and partner with other manufacturers. So, the consumer-level Apple car will probably be more expensive than the Tesla, but by 2024, the costs of the hardware might have dropped to the point that the difference will be negligible.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FOxxqVzDaaA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">[embedded content]<\/iframe><\/p>\n<\/figure>\n<h2>Giving up full control?<\/h2>\n<p>According to the Reuters report, Apple is looking to outsource the manufacturing of the car, which would be in contrast to the company\u2019s preference to maintain full control over its product stack. Apple controls the hardware, operating system, and the app store of its phones, watches, TVs, and computers.<\/p>\n<p>But even though Apple has decades of experience in running manufacturing plants and managing complex supply chains, building cars is a different challenge altogether, which would warrant partnering with a car manufacturer.<\/p>\n<p>An alternative would be for Apple to acquire an automotive company. With more than $200 billion in liquid assets, the company could easily buy many top-tier carmakers, including General Motors and Volkswagen, and build vehicles at scale.<\/p>\n<h2>The future of Apple\u2019s self-driving car?<\/h2>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?ssl=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-9156 jetpack-lazy-image jetpack-lazy-image--handled lazy\" src=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?resize=696%2C464&amp;ssl=1\" sizes=\"(max-width: 696px) 100vw, 696px\" alt=\"apple logo\" width=\"696\" height=\"464\" data-attachment-id=\"9156\" data-permalink=\"https:\/\/bdtechtalks.com\/2020\/12\/30\/apple-self-driving-car-business\/apple-logo\/\" data-orig-file=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?fit=1303%2C869&amp;ssl=1\" data-orig-size=\"1303,869\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"apple logo\" data-image-description data-medium-file=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?fit=696%2C464&amp;ssl=1\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" data-lazy=\"true\" data-srcset=\"https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?resize=696%2C464&amp;ssl=1 696w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?resize=1068%2C712&amp;ssl=1 1068w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?resize=630%2C420&amp;ssl=1 630w, https:\/\/i1.wp.com\/bdtechtalks.com\/wp-content\/uploads\/2020\/12\/apple-logo.jpg?w=1303&amp;ssl=1 1303w\"><\/a><\/figure>\n<p>Throughout its history, Apple has set an example of design, performance, and durability (and high prices). Today, companies that deliver great products are compared to Apple (e.g., the Apple of gaming, the Apple of cars, etc.). But this history of perfection has also set high expectations for Apple. Where consumers allow other companies to fail and recover, they expect Apple to be flawless. And at the moment, self-driving car technology is anything but flawless.<\/p>\n<p>This might partly be the reason that Apple has been reserved until recently and only leaked information about its self-driving car project through unnamed sources. It gives the company the maneuverability to backtrack on parts of its plans as the industry and its own project develop. The self-driving car industry is changing rapidly, and I wouldn\u2019t be surprised if what we see in 2024 is very different from the initial report.<\/p>\n<p>But what\u2019s for sure is that Apple is serious about creating a self-driving car, and its engagement can have a serious impact on the future of transportation and the company itself.<\/p>\n<p><i><span>This article was originally published by Ben Dickson on <\/span><\/i><a href=\"https:\/\/bdtechtalks.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span>TechTalks<\/span><\/i><\/a><i><span>, a publication that examines trends in technology, how they affect the way we live and do business, and the problems they solve. But we also discuss the evil side of technology, the darker implications of new tech and what we need to look out for. You can read the original article <a href=\"https:\/\/bdtechtalks.com\/2020\/12\/30\/apple-self-driving-car-business\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here<\/a>.<\/span><\/i><\/p>\n<hr>\n<p><a href=\"https:\/\/www.polestar.com\/nl\/polestar-and-shift?utm_medium=pp&amp;utm_source=dp&amp;utm_campaign=pcid_3450_41261_85609_351306_p_nl_1local_pp_dp&amp;utm_content=ad\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1308892 aligncenter lazy\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos.png\" alt width=\"220\" height=\"100\" sizes=\"(max-width: 220px) 100vw, 220px\" data-lazy=\"true\" data-srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos.png 3003w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-280x127.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-540x245.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-270x123.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-796x361.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-1592x723.png 1592w\"><\/figure>\n<p><\/a><br \/><i><span><a href=\"https:\/\/thenextweb.com\/shift\/\">SHIFT<\/a> is brought to you by Polestar. It\u2019s time to accelerate the shift to sustainable mobility. That is why Polestar combines electric driving with cutting-edge design and thrilling performance.<\/span><\/i> <a href=\"https:\/\/www.polestar.com\/nl\/polestar-and-shift?utm_medium=pp&amp;utm_source=dp&amp;utm_campaign=pcid_3450_41261_85609_351306_p_nl_1local_pp_dp&amp;utm_content=ad\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><i><span>Find out how<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n<p class=\"c-post-pubDate\"> Published January 10, 2021 \u2014 13:00 UTC <\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/shift\/2021\/01\/10\/apples-self-driving-car-plans-could-change-the-entire-company-syndication\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What would an Apple-made self-driving car look like? We don\u2019t know yet, but what we do know is that the company has serious plans to roll out its own&nbsp;electric self-driving car by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2187"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2187"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/2188"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}