{"id":2227,"date":"2021-01-12T07:00:16","date_gmt":"2021-01-12T07:00:16","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1333583"},"modified":"2021-01-12T07:00:16","modified_gmt":"2021-01-12T07:00:16","slug":"why-no-code-tools-in-startups-should-remain-niche","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2227","title":{"rendered":"Why no-code tools in startups should remain niche"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F01%2Ftools-startup-no-code-gq.png&amp;signature=637e811967f23d66d7051573cbc08bb1\" class=\"ff-og-image-inserted\"><\/div>\n<p>No-code is a broad term. It describes a vast set of products that help end-users assemble web pages and applications without hiring developers.<\/p>\n<p>In recent years, it has also become an ideology of sorts (praised, for example, in this <a href=\"https:\/\/www.forbes.com\/sites\/johneverhard\/2019\/01\/15\/what-really-is-low-codeno-code-development\/#23fdda782a8e\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Forbes column<\/a>): a promise to get rid of all complications that are intertwined with IT development \u2014 its proverbial high costs, unpredictability, and difficulty to scale the teams fast enough.<\/p>\n<p>However, I\u2019d argue the promise is often exaggerated, as the proposed approaches are oversold and\/or not particularly new. Still, niche solutions from the no-code toolbox might get your tasks in certain pipeline parts done surprisingly well.<\/p>\n<p>So let\u2019s pick apart the ideology and get into what startups and businesses should consider when thinking about no-code solutions.<\/p>\n<h2><b>No-code is not particularly new<\/b><\/h2>\n<p><span>Speaking of no-code, we usually think of it as a recent development, a step made in the late 2010s to emancipate the world from expensive engineers. Be it Notion, Mailchimp, Voiceflow, or Bubble, companies associated with no-code approaches are usually recently found startups. But is the approach actually that recent?<\/span><\/p>\n<p><span>In fact, no-code-like tools were there from the very beginning of the computer era. Take Microsoft Excel: it\u2019s basically a way to embark on visual point-and-click methods to create a simple database instead of using SQL. Or any graphical operating system like Windows, Mac OS, or Ubuntu: they give users a command line functionality combined with visual means, without the need to learn code-like commands. <\/span><\/p>\n<p><span>This point also perfectly illustrates the limitations of no-code. It is no coincidence that most operating systems still have a command line-based core and give their power users access to it: some things are just intrinsically difficult to visualize. <\/span><\/p>\n<p><span>Yes, a lot of people don\u2019t touch the Mac OS X Terminal and never will, but in most cases, somebody terminal-savvy needs to be around to perform any actions above a certain level of complexity.<\/span><\/p>\n<h2><b>No-code limits patterns of thought<\/b><\/h2>\n<p><span>The visualization and simplification, these pillars of no-code, come at a price: no-code tools usually nudge a client to a limited number of patterns \u2014 in fact, that\u2019s exactly what allows them to get rid of the code. <\/span><\/p>\n<p><span>Say, only a certain number of product management techniques go hand in hand with no-code task management tools such as, say, Trello. As a result, the idea itself might become stale.&nbsp;<\/span><\/p>\n<p><span>The problem with patterns is that they deny you the possibility of learning. A salesperson can\u2019t become an expert in business only by using landing page presets. The code usually gives you almost infinite possibilities of configuring the system (open-source culture and the competition of approaches, programming languages and libraries usually guarantee it in any given field). <\/span><\/p>\n<p><span>It might not be that important for the first project, but crucial for the growth and future of any professional. There are some domains such as computations or high-load systems performance where you can not simply \u2018no-code\u2019 your way out of complexity.<\/span><span><br \/><\/span><span><br \/><\/span><span>That\u2019s why I and my team at Readymag try to avoid staleness at all costs in our solutions, never limiting our users to presets, always giving them access to a clean canvas. We also give our users tools for coding.<\/span><\/p>\n<h2><b>Good tools have precise scope<\/b><\/h2>\n<p><span>However, I firmly believe that no-code approaches are great when it comes to a narrow-scope task. Take Zapier, a tool for API integration, that we actually use in Readymag; or Airtable, a tool to automate the creation of CMS. <\/span><\/p>\n<p><span>The idea here is not to waste your time on something that can be easily automated and configured, still use the power of engineering for the necessary parts.&nbsp;<\/span><\/p>\n<p><span>Another example is specialized e-commerce tools such as Stripe or Ecwid. Instead of creating our own e-commerce sub-tool, we at Readymag have integrated them. We try to leave each part of the pipeline to the specialized tool, be it code or no-code.&nbsp;<\/span><\/p>\n<p><span>And we think of Readymag as another such tool \u2014 a web editor, great for interactive graphics and interactive UX, but possibly powered up with additional APIs or custom code for larger and more complex projects<\/span><span>. A full-fledged no-code approach is limiting, but a specific no-code tool might significantly increase your development process.&nbsp;<\/span><\/p>\n<p><span>Summing it up \u2014 never buy into no-code as a mantra, but always keep an eye out for its niche practical uses.<br \/><\/span><\/p>\n<p class=\"c-post-pubDate\"> Published January 12, 2021 \u2014 07:00 UTC <\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/growth-quarters\/2021\/01\/12\/why-no-code-tools-in-startups-should-remain-niche\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No-code is a broad term. It describes a vast set of products that help end-users assemble web pages and applications without hiring developers. In recent years, it has also become an ideology&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2227"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2227"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/2228"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}