{"id":2433,"date":"2021-01-20T19:32:26","date_gmt":"2021-01-20T19:32:26","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1334862"},"modified":"2021-01-20T19:32:26","modified_gmt":"2021-01-20T19:32:26","slug":"after-years-of-testing-netflix-confirms-its-launching-a-shuffle-play-feature-this-year","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2433","title":{"rendered":"After years of testing, Netflix confirms it\u2019s launching a shuffle play feature this year"},"content":{"rendered":"\n
<\/div>\n

If you\u2019re struggling to find something worth watching from Netflix\u2019s vast catalog and you don\u2019t trust the recommendations of your friends, the streaming service has some good news for you.<\/p>\n

The company is finally launching a \u201cshuffle play\u201d feature for users who would rather let an algorithm pick their next series to binge on.<\/p>\n

The streaming service confirmed it will roll out the feature globally during a Q4 investor interview<\/a> on Tuesday.<\/span><\/p>\n

\u201cOur members can basically indicate to us that they just want to skip browsing entirely, click one button, and we\u2019ll pick a title for them just to instantly play,\u201d said COO and chief product officer Greg Peters.<\/span><\/p>\n

Peters didn\u2019t specify a launch date for the feature, but Variety reports<\/a> that it will arrive in the first half of this year.<\/p>\n

[Read: How Netflix shapes mainstream culture, explained by data<\/a>]<\/em><\/p>\n

Netflix has been testing the function since at least April 2019,<\/a> when viewers started spotting a \u201cRandom Episode\u201d label in their playback controls.<\/p>\n

Further rounds of testing followed last year. In August, a number of users noticed a Shuffle Play button pop up on Netflix\u2019s TV app, promising to \u201cfind things for you to watch based on your tastes.\u201d<\/p>\n

\n

Shuffle play on Netflix. It’s a thing\u2026 pic.twitter.com\/Le1D3IxRwp<\/a><\/p>\n

\u2014 Tom\ud83d\udc99 (@tall_n_moody) August 18, 2020<\/a><\/p>\n<\/blockquote>\n

Surrendering your viewing choices to an algorithm might sound risky (or even dehumanizing). But Netflix has already shown the value of its AI-powered suggestions.<\/p>\n

The company says more than 80% of the shows watched on the service are discovered through its recommendation system, which analyzes your viewing habits to find new shows you might like.<\/span><\/p>\n

In an interview with Wired,<\/a> Todd Yellin, Netflix\u2019s vice president of product innovation, compared the system to a three-legged stool:<\/p>\n

\n

The three legs of this stool would be Netflix members; taggers who understand everything about the content; and our machine learning algorithms that take all of the data and put things together.<\/p>\n<\/blockquote>\n

The new shuffle feature remains unnamed now. Netflix Co-CEO Reed Hastings jokingly <\/span>suggested calling it \u201cI\u2019m Feeling Lucky,\u201d a reference to an old Google button that took users directly to the top result for their search.<\/p>\n

\n

\u201cWe\u2019re going to come up with something better than that, so stand by for this,\u201d Peters replied. \u201cYou\u2019ll see it when it rolls out.\u201d<\/span><\/p>\n<\/div>\n

Published January 20, 2021 \u2014 19:32 UTC <\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re struggling to find something worth watching from Netflix\u2019s vast catalog and you don\u2019t trust the recommendations of your friends, the streaming service has some good news for you. The company…<\/p>\n","protected":false},"author":1,"featured_media":2434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2433"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2433"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/2434"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}