{"id":2498,"date":"2021-01-22T15:06:47","date_gmt":"2021-01-22T15:06:47","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1335146"},"modified":"2021-01-22T15:06:47","modified_gmt":"2021-01-22T15:06:47","slug":"ai-resurrects-legendary-spanish-singer-to-hawk-beer","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2498","title":{"rendered":"AI resurrects legendary Spanish singer to hawk beer"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/neural?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F01%2FUntitled-design-2021-01-22T134049.708.png&amp;signature=9632ff7e4fc1d63cd4ad76d972f2f7c0\" class=\"ff-og-image-inserted\"><\/div>\n<p>The legendary Spanish singer Lola Flores died in 1995, but a brewery is using AI&nbsp;to bring her back to life.<\/p>\n<p>Sevillan beer company Cruzcampo made a deepfake of the iconic Andalusian the star of a new&nbsp;ad campaign.<\/p>\n<p>The company pitches the commercial&nbsp;as a celebration of the diversity of Spanish accents.<\/p>\n<p><span class=\"_2fQ3Xj8U _2QBU0YsX\"><span>\u201cDo you know why I was understood all over the world?&nbsp;\u201cBecause of my accent,\u201d says Flores\u2019 AI reincarnation. \u201cAnd I\u2019m not just referring to the way I talk\u2026\u201d<\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Yewm6TfLZ3Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>[embedded content]<\/iframe><\/p>\n<p>The company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and post-production process, according to&nbsp;<a href=\"https:\/\/elpais.com\/tecnologia\/2021-01-21\/una-campana-con-un-deepfake-de-lola-flores-se-hace-viral.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">El Pa\u00eds<\/a>.<\/p>\n<p>The video below (in Spanish) gives more details on how it was made:<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BQLTRMYHwvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>[embedded content]<\/iframe><\/p>\n<p>Flores\u2019 daughters <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rosario_Flores\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Rosario<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lolita_Flores\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Lolita<\/a> were personally involved in the project of the project, and <span>my Andalusian colleague Pablo said he could imagine Lola supporting the&nbsp;message.<\/span><\/p>\n<p>But others&nbsp;were quick to <a href=\"https:\/\/twitter.com\/AlvaroOnieva\/status\/1352195205370359808\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">condemn the campaign<\/a>&nbsp;for putting words&nbsp;in her mouth that she didn\u2019t say \u2014 just to market&nbsp;beer.<\/p>\n<p>One thing they all agreed on was that the deepfake Flores is an impressively realistic recreation of the singer.<\/p>\n<p><em>[Read:&nbsp;<a href=\"https:\/\/thenextweb.com\/artificial-intelligence\/2021\/01\/21\/how-this-company-leveraged-ai-to-become-the-netflix-of-finland\/\">How this company leveraged AI to become the Netflix of Finland<\/a>]<\/em><\/p>\n<p>The ad was released shortly&nbsp;after a&nbsp;report named deepfakes the <a href=\"https:\/\/thenextweb.com\/neural\/2020\/08\/05\/deepfakes-are-the-most-worrying-ai-crime-researchers-warn\/\">most concerning use of AI<\/a> for crime and terrorism. But the campaign shows the tech can also turn the dead into effective booze peddlers.<\/p>\n<p>\u00a1Salud!<\/p>\n<p class=\"c-post-pubDate\"> Published January 22, 2021 \u2014 15:06 UTC <\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/neural\/2021\/01\/22\/ai-resurrects-legendary-spanish-singer-lola-flores-to-hawk-beer\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The legendary Spanish singer Lola Flores died in 1995, but a brewery is using AI&nbsp;to bring her back to life. Sevillan beer company Cruzcampo made a deepfake of the iconic Andalusian the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2498"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2498"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/2499"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}