{"id":2604,"date":"2021-01-27T11:01:22","date_gmt":"2021-01-27T11:01:22","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1335762"},"modified":"2021-01-27T11:01:22","modified_gmt":"2021-01-27T11:01:22","slug":"oneplus-co-founder-carl-peis-new-gadget-brand-is-here-and-its-called-nothing","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2604","title":{"rendered":"OnePlus\u2019 co-founder Carl Pei\u2019s new gadget brand is here \u2014 and it\u2019s called NOTHING"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2020%2F10%2F462246-e316e9734c0939def7117c43add64f05-e1602565656843.jpg&amp;signature=a1a5f2635b373cc276113c8a031ae31f\" class=\"ff-og-image-inserted\"><\/div>\n<p>Former OnePlus co-founder Carl Pei has finally launched his new venture today \u2014 and it\u2019s called NOTHING.<\/p>\n<p>Apart from the brand name, the company hasn\u2019t given many details about its product roadmap. It said that it\u2019ll launch smart devices in the first half of the year.<\/p>\n<p>Pei\u2019s message on the launch was cryptic. He said that the company wants to remove boundaries between people and tech:<\/p>\n<blockquote readability=\"10\">\n<p class=\"p1\">t\u2019s been a while since anything interesting happened in tech. It is time for a fresh breeze of change. Nothing\u2019s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.<\/p>\n<\/blockquote>\n<p>In December, the company received $7 million in seed funding from several investors, including Tony Fadell (the inventor of the iPod), Reddit co-founder Steve Huffman, ProductHunt CEO&nbsp;<span>Josh Buckley<\/span>, and YouTuber&nbsp;<span>Casey Neistat. A report from <a href=\"https:\/\/techcrunch.com\/2020\/12\/09\/oneplus-co-founder-carl-pei-raises-7-million-for-his-new-venture\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">TechCrunch<\/a> at that time noted that this new brand would initially concentrate on Audio accessories.&nbsp;<\/span><\/p>\n<p>Pei left OnePlus <a href=\"https:\/\/thenextweb.com\/plugged\/2020\/10\/13\/oneplus-co-founder-carl-pei-is-reportedly-leaving-the-company-after-7-years-to-start-something-new\/\">last October after 7 years in the company<\/a> to start a new venture.<\/p>\n<p><em>developing\u2026<\/em><\/p>\n<p><i>Did you know we have a newsletter all about consumer tech? It\u2019s called Plugged In \u2013 <a href=\"https:\/\/mailchi.mp\/thenextweb\/newsletter\">and you can subscribe to it right here<\/a>. <\/i><\/p>\n<p class=\"c-post-pubDate\"> Published January 27, 2021 \u2014 11:01 UTC <\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/plugged\/2021\/01\/27\/oneplus-co-founder-carl-peis-new-gadget-brand-is-here-and-its-called-nothing\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former OnePlus co-founder Carl Pei has finally launched his new venture today \u2014 and it\u2019s called NOTHING. Apart from the brand name, the company hasn\u2019t given many details about its product roadmap&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":2605,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2604"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2604"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/2605"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}