{"id":2648,"date":"2021-01-28T12:33:11","date_gmt":"2021-01-28T12:33:11","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1335897"},"modified":"2021-01-28T12:33:11","modified_gmt":"2021-01-28T12:33:11","slug":"the-apple-privacy-offensive-continues-and-google-and-facebook-are-shook","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2648","title":{"rendered":"The Apple privacy offensive continues \u2014 and Google and Facebook are shook"},"content":{"rendered":"\n

One of my favorite longburn stories over the past couple of years is the Apple privacy drive. It\u2019s a winding narrative, but the easiest way to sum it up is the company has made privacy one of its leading products<\/a>.<\/p>\n

This has been bubbling away in the background for some time, but hit fever pitch recently with the launch of iOS 14<\/a>. You can read more about the specifics of the Apple privacy offensive in its latest iPhone software here<\/a>, but there\u2019s one update that\u2019s particularly relevant to the state of things today: app tracking and data.<\/p>\n

To put it simply, Apple will soon require apps to get the user\u2019s permission before tracking their data. That might sound obvious, but it\u2019s quietly revolutionary and is ruffling feathers across the entire industry.<\/p>\n

Anyway, the actual news. <\/em>Apple continued its privacy offensive today by releasing an in-depth (and cute) whitepaper<\/a>. Called A Day in the Life of Your Data<\/em>, it analyzes how apps track people, something it explores through the lens of a father and daughter visiting a park.<\/p>\n

I\u2019d recommend just reading it<\/a>, but we\u2019ll throw down a quick summary. The report explains how websites, apps, and social media platforms harvest user data and sell it on without the average user\u2019s knowledge. It shows how and when this data is collected through everyday tasks, such as riding the bus, playing a game, and paying for food.<\/p>\n

\"apple
<\/i><\/a>A lovely drawing from the Apple privacy report, just because.<\/figcaption><\/figure>\n

One of the reasons I\u2019m a fan of the Apple privacy offensive is simple: it\u2019s terrifying other big technology companies. You only need to look at Zuckerberg\u2019s attacks on Apple<\/a> or Google\u2019s mewling<\/a> to see how much it\u2019s upsetting organizations whose business model is concentrated on shadily harvesting your data and selling it to advertisers.<\/p>\n

And you know what? Fuck them. I hope the Apple privacy offensive decimates their businesses. The internet is broken, and this may help level the playing field a bit.<\/p>\n

Before we leave though, let\u2019s think about Apple a little bit. While I truly believe the company\u2019s privacy-first approach is laudable and a fantastic step in ensuring people are more aware of how the technology world works, let\u2019s not forget this is a product.<\/p>\n

Apple, like any other global business, is out for only one thing: profit. This focus on privacy isn\u2019t really about protecting you, it\u2019s a strategy designed to sell more of its devices and services. This doesn\u2019t mean it\u2019s not beneficial to the consumer in the long run, just that this isn\u2019t the angle the company is coming from \u2014 and that\u2019s vital to keep in mind.<\/p>\n

Basically, if it was legal and profitable to harvest your organs, one day you\u2019d wake up in an ice-filled Apple Bath filled with Tim Cook standing over you.<\/p>\n

Despite this, we should still laud the Apple privacy approach. The company decided to wade against the current and go another way compared with other technology organizations. Yes, it might be only doing it for profit, but there was plenty of money to be made otherwise.<\/p>\n

And anything that leaves Facebook and Google shook can\u2019t be all bad.<\/p>\n

You can read the A Day in the Life of Your Data <\/em>whitepaper here<\/a>.<\/p>\n

Did you know we have a newsletter all about consumer tech? It\u2019s called Plugged In \u2013 and you can subscribe to it right here<\/a>. <\/i><\/p>\n

Published January 28, 2021 \u2014 12:33 UTC <\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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