{"id":2851,"date":"2021-02-05T09:46:28","date_gmt":"2021-02-05T09:46:28","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1337538"},"modified":"2021-02-05T09:46:28","modified_gmt":"2021-02-05T09:46:28","slug":"growth-hacking-isnt-just-a-buzzword-let-these-20k-new-users-be-your-inspiration","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2851","title":{"rendered":"Growth hacking isn\u2019t just a buzzword \u2014 let these 20K+ new users be your inspiration"},"content":{"rendered":"\n

\u2018Growth hacking\u2018 has come to take on a not so positive meaning. Many see it as a hyped-up buzzword that indicates a cheap temporary solution \u2014 but I couldn\u2019t disagree more. What it\u2019s really about is finding small and effective actions you can execute with the resources you\u2019ve already got.<\/span><\/p>\n

So to drive you to start looking for the opportunities that are already present at your own startup, I\u2019d like to give you a full rundown of a recent growth hacking process my team did.<\/p>\n

Now let\u2019s start by setting the scene the almost all of us are familiar with:<\/p>\n

Back in the days where traditional software engineering models were popular \u2014 before agile became the ruling and dominant mindset that almost every company shares \u2014 the relationship between a developer and a client was one where the client would give the developer a bunch of requirements (negotiated at the start), and the developer dutifully carried them out one by one.<\/span><\/p>\n

This led to a ton of problems that you\u2019ve probably heard of before (unable to respond to changing requirements, less user involvement in the process, large time gap between writing requirements and delivery, etc.). <\/span><\/p>\n

Collaboration between developers and clients<\/b><\/h2>\n

In modern software engineering, we software development firms try to work alongside the clients from the bottom up, and in every phase of the project. The immediately apparent consequence of this is that the now continuous process of requirement specification becomes collaborative, and better decisions tend to be made because the client and the technical team are aligned.<\/span><\/p>\n

Less obvious is the fact that when the developer is so intimately involved in all aspects of a project, the situation becomes a fertile land for the growth of innovative ideas. <\/span><\/p>\n

If the development firm is encouraged to give insight pertaining to domains that are not exclusively related to the development cycle \u2014 such as Marketing, R&D, Human Resources, Production, etc. \u2014 they might come up with strategies or solutions that arise from a very different, more tech-oriented perspective. They might end up having an enormous impact, or even be the key to the project\u2019s ultimate success.<\/span><\/p>\n

The startup<\/b><\/h2>\n

Here at Light-it, we\u2019ve recently had one of these wonderful moments where our marketing team had an idea that ended up delivering tremendous value to one of our clients.<\/span><\/p>\n

The client in question was job-search startup MjobO. The MjobO platform works in the following manner:<\/span><\/p>\n