{"id":2957,"date":"2021-02-10T08:30:37","date_gmt":"2021-02-10T08:30:37","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1338372"},"modified":"2021-02-10T08:30:37","modified_gmt":"2021-02-10T08:30:37","slug":"indias-sharechat-is-spicing-up-its-tiktok-competitor-with-ar-lenses-from-snapchat","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=2957","title":{"rendered":"India\u2019s ShareChat is spicing up its TikTok competitor with AR lenses from Snapchat"},"content":{"rendered":"\n

India\u2019s vernacular language social network ShareChat<\/a> has partnered with Snap Inc. to spice up its short video app, Moj.<\/p>\n

ShareChat said that starting today, Moj users will be able to use 30 of Snapchat\u2019s lenses. The company eventually aims to develop 400 lenses through this partnership over time. It is also tying up with some local Snapchat Official Lens Creators (OLC<\/span>s), such as Hardik Shah of Superfan.ai<\/span><\/a> and Vivek Singh.<\/p>\n

[Read: How much does it cost to buy, own, and run an EV? It\u2019s not as much as you think<\/a>]<\/em><\/p>\n

Creators won\u2019t need to jump to a separate window to access these lenses. They can use them just by opening the camera section in Moj. These new lenses are rolling out to Moj users both on Android and iOS over this week.<\/p>\n

<\/i><\/a>Moj Lens<\/figcaption><\/figure>\n

Ben Schwerin, SVP of Content and Partnerships, Snap Inc., said that Moj is the first official camera kit partner in India:<\/p>\n

\n

We are thrilled to collaborate with the team at Moj \u2013 our first Camera Kit partner in India. The Moj community and Snapchatters have a lot in common \u2013 they are creative and love finding innovative ways to express themselves.<\/p>\n<\/blockquote>\n

Apart from this, Snap has also tied up with another short video app Triller<\/a> in the global market. Moj will also have an official account on Snapchat to share its lenses and highlight some content from its app to attract users.<\/p>\n

TikTok famously had editing tools with the effect that gave it a leg up the competition. ShareChat\u2019s app is looking to gain some more points with its users through these new lenses.<\/p>\n

The Indian startup launched Moj shortly after TikTok was banned in India last year, along with 59 other Chinese apps<\/a>. The Chinese app\u2019s ban opened up markets for local and global companies to fill the void. Moj racked up 100 million downloads on the Google Play Store in under 200 days, and currently has more than 80 million monthly active users.<\/p>\n

Did you know we have a newsletter all about consumer tech? It\u2019s called Plugged In \u2013 and you can subscribe to it right here<\/a>. <\/i><\/p>\n

Published February 10, 2021 \u2014 08:30 UTC <\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

India\u2019s vernacular language social network ShareChat has partnered with Snap Inc. to spice up its short video app, Moj. ShareChat said that starting today, Moj users will be able to use 30 of…<\/p>\n","protected":false},"author":1,"featured_media":2958,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2957"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2957"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/2957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/2958"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}