{"id":3083,"date":"2021-02-16T11:44:26","date_gmt":"2021-02-16T11:44:26","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1339084"},"modified":"2021-02-16T11:44:26","modified_gmt":"2021-02-16T11:44:26","slug":"apple-may-release-an-iphone-13-mini-and-this-is-a-good-thing","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=3083","title":{"rendered":"Apple may release an iPhone 13 mini (and this is a good thing)"},"content":{"rendered":"\n

The iPhone 12 mini hasn\u2019t been a success. The device hasn\u2019t even been out six months and already there are reports that Apple is set to cut its successive model<\/a>. But we may have been too rash: the iPhone 13 mini could actually be a thing.<\/em><\/p>\n

Okay, let\u2019s get the bad news out the way. The source for this fact is Jon Prosser<\/a>.<\/p>\n

If you\u2019ve ever come across him, he\u2019s an Apple leaker with\u2026 shall we say a mixed success rate? He declared that the new, entry-level iPad will ditch its current bezels.<\/a> It didn\u2019t. He confirmed the iPhone 12 Pro Max would have a 120Hz display<\/a>. It did not. He knew<\/em> Apple was going to announce the AirTags in September<\/a>. Yet, alas.<\/em><\/p>\n

Basically, Prosser spouts a lot of shit.<\/p>\n

In the interests of balance though, he\u2019s not always<\/em> wrong. There are times<\/a> when he predicts things correctly, but the point of the above is to illustrate he\u2019s more concerned about making headlines than delivering accurate reports.<\/p>\n

Despite this \u2014 I hope he\u2019s right about the iPhone 13 mini, and we get a new one in 2020.<\/p>\n

Why I hope Apple does make an iPhone 13 mini<\/h2>\n

Let\u2019s talk about the mini devices a little bit.<\/p>\n

As the name implies, this iPhone range is the smallest of Apple\u2019s flagship phones. It was announced in October and people were pretty excited about it<\/a>. Yet sales haven\u2019t supported this, with figures suggesting the 12 mini accounted for only 6% of Apple\u2019s purchased iPhones in October and November<\/a>. And this hasn\u2019t improved<\/a> since.<\/p>\n

Which is a huge shame.<\/p>\n

Ignoring just how nice it is to have reasonably sized handsets, there\u2019s a gender argument here too. The technology world (and the world in general) is incredibly male-centric \u2014 and phones are an extension of this. On average, women have smaller hands then men, so the recent trend of devices getting bigger and bigger has made phones harder to use (this is something Caroline Criado Perez explores in her wonderful book, Invisible Women<\/em><\/a>)<\/p>\n

Smaller phones then are not just useful for anyone not wanting a brick in their pocket, they\u2019re also a way of making devices work for everyone. <\/em>And, whether or not Apple had this in mind, the outcome is something we should do our best to protect.<\/p>\n

The question then is this\u2026 what went wrong with the iPhone 12 mini that the iPhone 13 mini can solve?<\/p>\n

I think there are two main answers to this question. The first, brand recognition, will happen naturally. The second issue is also easily fixable: the iPhone SE.<\/p>\n

\"iPhone
<\/i><\/a>A comparison of the iPhone 12 mini and the iPhone SE.<\/figcaption><\/figure>\n

Apple released the newest iPhone SE<\/a> in April of last year, only seven months before the announcement of iPhone 12 mini. While the SE isn\u2019t as powerful as its counterpart, it is substantially cheaper ($399 to $699) and fulfils the same \u201csmall phone\u201d itch that many have.<\/p>\n

It\u2019s impossible to look at the timing of both these devices\u2019 launches and come to the conclusion the SE didn\u2019t <\/em>cannibalize the mini\u2019s sales.<\/p>\n

Hopefully, Apple has learned from this experience and won\u2019t launch a much cheaper device that\u2019s roughly the same size just before the iPhone 13 mini. Unless it really doesn\u2019t give a shit, which I would respect in a Nietzschean kinda way.<\/p>\n

And that\u2019s that. Apple may or may not release an iPhone 13 mini. Thanks for reading.<\/p>\n

Did you know we have a newsletter all about consumer tech? It\u2019s called Plugged In \u2013 and you can subscribe to it right here<\/a>. <\/i><\/p>\n

Published February 16, 2021 \u2014 11:44 UTC <\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The iPhone 12 mini hasn\u2019t been a success. The device hasn\u2019t even been out six months and already there are reports that Apple is set to cut its successive model. But we…<\/p>\n","protected":false},"author":1,"featured_media":3084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/3083"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3083"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/3083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/3084"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}