When you care about the value of one-to-one, individual human interactions, it\u2019s almost distressing to see communication reduced to such an impersonal level. I have no need for that.<\/p>\n
I\u2019m not alone in that. John Biggs at TechCrunch put it best:<\/p>\n
\n\u201cI hate LinkedIn. I open it out of habit and accept everyone who adds me because I don\u2019t know why I wouldn\u2019t. There is no clear benefit to the social network. I\u2019ve never met a recruiter on there. I\u2019ve never gotten a job. The only messages I get are spam from offshore dev teams and crypto announcements. It\u2019s like Facebook without the benefit of maybe seeing a picture of someone\u2019s award-winning chili or dog.\u201c<\/p>\n<\/blockquote>\n
I know some people find jobs, opportunities, and meaningful connections on the platform. I am not one of them. Even if I were, I don\u2019t think I\u2019d enjoy it. At this point, it would feel almost like telling my grandkids that I met my husband on Grindr. LinkedIn is a wildly disingenuous and inauthentic platform. It\u2019s filled with people who are seemingly unable to reconcile the reality of their lives with the sheen and facade of curation. People who either believe or want to believe that their job announcements have the same weight as a Beyonc\u00e9 album drop.<\/p>\n
It\u2019s a sales hellscape. It\u2019s like being stuck in a depressing Willy Loman virtual experience<\/h2>\n
I know a thing or two about sales. I started my own business; it goes with the territory. My experience has taught me one thing. The only way to effectively sell to someone is to build an actual relationship with them, help them as much as you possibly can without having an agenda, give before you ever ask for anything, and show them that you have something to offer, without hammering on their door offering it.<\/p>\n
That is the antithesis of LinkedIn. Where people send you off-brand and clumsy sales pitches at best \u2014 or at worst, scrape your details for scalable and utterly useless outbound campaigns. They send pitch decks in the same breath that they introduce themselves for the first time. They want you to buy with no reason why.<\/p>\n
LinkedIn feels less like a platform for selling, and more like a platform for being sold to. A LinkedIn message is the 2020s equivalent of a cold sales call. You dread it. You hate it. You just don\u2019t want to deal with it.<\/p>\n
Apart from giving away your data in exchange for feeling like a sales prospect, LinkedIn doesn\u2019t even work as a content platform<\/h2>\n
The numbers are often quite atrocious. The organic reach just isn\u2019t there. A LinkedIn blog post is seen by a fraction of your 5,000+ connections. What\u2019s the point in even publishing? A LinkedIn text post has more chance of being seen; but you\u2019re competing with Bullshit, and in doing so, you\u2019re dragging your content down to its level.<\/p>\n
The content that works on LinkedIn has zero authenticity.
Alex Kantrowitz and Ryan Mac from Buzzfeed identified one of the most insidious forms:<\/p>\n
\n\u201cIf you spend enough time on LinkedIn, you\u2019ll surely come across a broem, which has become the go-to post format for marketers, social media mavens, and \u201cgrowth evangelists.\u201d They draw you in with two semi-inspiring personal lines you might find on the front cover of a self-help book. Click the \u201c\u2026 see more\u201d hyperlink and a string of additional lines unfurls \u2014 each one a paragraph \u2014 that read like employee handbook haikus or an E.E. Cummings motivational poster. Sometimes there are emojis. Often, there is some closing fortune cookie-esque takeaway about \u201cchanging your mindset\u201d or a rhetorical question asking, \u201cWhat have YOU done today?\u201d<\/p>\n<\/blockquote>\n
Frankly, I can do without.<\/p>\n
I would rather focus my attention on platforms where I know people have come to genuinely research, interact, learn and consume. Quora. Angel List. Dribble. Medium. Substack. And yes, Twitter. And I would rather remove the false sense of accomplishment we get from engaging on LinkedIn, where we log into a landfill of utter shit several times a day and feel like we\u2019ve done our bit of networking and growing, with no evidence to support that belief.<\/p>\n
It\u2019s not as scary as it seems.<\/p>\n
It\u2019s the pursuit of less, in honor of more. On platforms where the focus is on engaging, promoting, and climbing a social performance ladder, the only numbers that matter are the ones that measure popularity. Clicks. Likes. Shares. Comments. Any of which could have value in isolation, but in a co-dependent relationship with attention and its resulting ego boost, become little more than vanity metrics.<\/p>\n
And vanity metrics are pointless.<\/p>\n
I\u2019d rather have 5 people reading my writing who actually give a shit in a meaningful way, than 5,000 who couldn\u2019t care less.<\/p>\n
So, no. I don\u2019t want to add you to my professional network on LinkedIn.<\/p>\n
If that\u2019s your goal, I\u2019d rather add you to a blocklist.<\/p>\n\n<\/section>\n Published February 18, 2021 \u2014 10:09 UTC <\/p>\n
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