{"id":3309,"date":"2021-02-25T10:56:06","date_gmt":"2021-02-25T10:56:06","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1340418"},"modified":"2021-02-25T10:56:06","modified_gmt":"2021-02-25T10:56:06","slug":"5-reasons-to-include-clubhouse-in-your-brand-strategy-before-the-hype-dies","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=3309","title":{"rendered":"5 reasons to include Clubhouse in your brand strategy \u2014 before the hype dies"},"content":{"rendered":"\n
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Is Clubhouse all you hear about recently? The pandemic gave us a new way to communicate, and everybody seems to be crazy into it. To me, Clubhouse feels like LinkedIn mixed with Facebook and Skype without those irritating algorithms. <\/span><\/p>\n

But why did it get so hot so fast? Insider\u2019s Shona Ghosh <\/span>says<\/span><\/a> \u201cIt\u2019s insider-y vibe fuels desperation rather than cool,\u201d and I second it. Its core strength is the need not to miss out on great opportunities.<\/span>
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You can chat with great minds on Clubhouse, like a16z partners, or CEO of Figma, or even Elon Musk, and it feels like you accidentally dialed into a secret meeting. You can hear the latest trends and opinions and even share yours \u2014 if a moderator lets you. <\/span><\/p>\n

In a time when we\u2019re forced to find new ways to communicate and promote ourselves \u2014 Clubhouse has real potential, although it could end up being short-lived. <\/span><\/p>\n

[Read: Oh no\u2026 \u2018Senior Clubhouse Executive\u2019 is now a thing<\/a>]<\/em><\/p>\n

But we have to make the most out of the moment. Currently, Clubhouse is undeniably fresh as it gives that feeling of being a part of an inner circle. The community also seems like a great place to introduce brands and new ventures. From Mark Zukerberg to local VCs and startup founders, everyone is already there. <\/span><\/p>\n

And after participating in numerous rooms, I\u2019m convinced Clubhouse is the perfect platform for an industry expert, a startup CEO, or even an entire brand to get noticed. <\/span><\/p>\n

So while it might feel tiring to establish a dynamic profile on yet another platform \u2014 I say you bag yourself an invite, fill in your bio, and check out these five reasons to use Clubhouse for your corporate comms.<\/span><\/p>\n

1. New connections always have value
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There\u2019s plenty of places to make \u2018connections\u2019 but I\u2019d like to argue that Clubhouse is like LinkedIn \u2014 just more friendly. <\/span><\/p>\n

You can easily find a group related to your industry, blend in quickly, and then expand your horizons by following key individuals in your niche. <\/span><\/p>\n

For instance, now in the tech category, there are interesting and diverse communities of Ukrainian entrepreneurs, European startups, VCs, AI specialists, and many more. I personally follow the Communications & PR group, Good Time (this is where you can <\/span>meet tech giants<\/span><\/a>), Tech Talks, Talk Nerdy to Me, and some more VC, tech, and PR-related. <\/span><\/p>\n

Also, I follow the most prominent tech reporters, so I get notifications if one of them is talking in a room.<\/span><\/p>\n

\n2. More authentic way to b<\/span>oost your brand<\/b>
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I find jumping into Clubhouse rooms is like joining a meetup\u2026 without the awkward intros. <\/span><\/p>\n

You can comfortably \u2018sit silently in the corner\u2019 until you get used to a room, and once you\u2019re ready to speak, just raise your hand and jump in at the right time. What I do suggest though, is that you use that inactive time in the beginning to m<\/span>ake sure you are well prepared. Know what you want to talk about and have a clear idea about what your goal is for the conversation. <\/span><\/p>\n

Journalists are starting to host weekly rooms discussing tech trends, M&As, and a myriad of other topics. VCs also have rooms to talk about strategies, deals, and multiplicators. These rooms present a good opportunity for you to share your knowledge and your brand\u2019s latest news, celebrate recent achievements \u2014 yours or from the industry \u2014 and gain new connections. <\/span><\/p>\n

If you contribute to chats in an interesting way, you\u2019ll be noticed and possibly followed by key players, which ultimately helps establish good relationships in a more authentic way. Clubhouse rooms go far beyond the capabilities of cold emails and have a way bigger reach than in-person networking (back when that was allowed).
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And this is already proven to be working. If you have a good pitch, you could end up immediately raise money, just as Kimi Weinttrraub <\/span>did<\/span><\/a> in the Shark Tank room.<\/span><\/p>\n

3. Have more control over your message
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Joining a good Clubhouse room feels like speaking at a conference. But instead of the hassle that comes with that, you get more control. <\/span><\/p>\n

Like Mike Butcher<\/span> puts it<\/a>: \u201cWhy would anyone go to a conference (real or virtual) any more when they can start or join a Clubhouse room with other people in their field to find out what they need to know?\u201d<\/span><\/p>\n

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Why would anyone go to a conference (real or virtual) any more when they can start or join a Clubhouse room with other people in their field to find out what they need to know? One of the remaining business models for a lot of the media industry could be over. pic.twitter.com\/dmiw2Dqn76<\/a><\/p>\n

\u2014 Mike Butcher (@mikebutcher) February 13, 2021<\/a><\/p>\n<\/blockquote>\n

Once you have earned attention and followers by participating in various rooms,  it\u2019s time to start your own Clubhouse room and invite people to talk. Now you\u2019re putting yourself at the center of the community, which gives you more control over messaging.
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My advice is to schedule your room in advance and avoid busy hours. Now you can either make it completely open for everyone to join in, or just \u2018social\u2019 so that only your followers can join. Neither is better than the other, it just depends on what\u2019s the goal of your room.
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But what should you do in your room? Well, you can launch or promote a product, like Kuki AI did when its chatbot was <\/span>interviewed<\/span><\/a> live by Forbes reporter Cathy Hackl on Clubhouse. Or you can go a more open and simple route of sharing the latest milestones or discuss recent figures. <\/span><\/p>\n

And why would you do this? I think it really helps using the popularity the platform is currently experiencing to catch people\u2019s attention. Journalists, VCs, and other high-profile people seem to be keen to talk on Clubhouse, perhaps its novelty makes it more appealing than yet another Zoom call. <\/span><\/p>\n

You have to keep in mind though that this novelty could end fast \u2014 so get in there before it\u2019s over. <\/span><\/p>\n

\n4. <\/span>Get ideas for content marketing while working on promotion
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One of the best ways to describe Clubhouse is that it\u2019s like listening to a podcast in real-time with an opportunity to participate. And what does that mean for you? It means there\u2019s a flood of fresh ideas to be grabbed \u2014 but only for those who are tuned in.
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Clubhouse doesn\u2019t have a recording option (yet), so everything discussed will sink into oblivion the second the room is over. Unless you do something about it, that is.<\/span><\/p>\n

Use the ideas you hear to write a feature or op-ed and pitch it to media outlets \u2014 or at least a post on your brand\u2019s blog or Medium. Some content can also be used for social media, analytical material, and researches. <\/span><\/p>\n

So while you\u2019re hanging out on Clubhouse to find promotional opportunities within the platform, pay attention to the ton of information now available there on a range of topics \u2014 like how to launch in a new market or how to <\/span>improve SF<\/span><\/a>. CEOs, VC, and opinion leaders <\/span>are spending<\/span><\/a> half an hour per day on Clubhouse on average, so don\u2019t miss out on their insights.  <\/span><\/p>\n

\n5. <\/span>Stay on message
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Now, this last one is more of a warning than a reason, but still important to include.<\/span><\/p>\n

A lot of us are still in lockdown and almost none of us are able to attend an offline event. So we go on Twitter and rant about how we are tired and bored and that we\u2019ve binged all worthwhile series already. But don\u2019t do that on Clubhouse. <\/span><\/p>\n

Starting a room just to discuss what you\u2019re doing on a rainy winter day isn\u2019t the best idea in my opinion. I\u2019ve actually received a notification for a room with that name \u2014 and of course, there are book communities, groups to discuss movies, and weather \u2014 but don\u2019t mix up your presences on Clubhouse as you would maybe do on other platforms.<\/span><\/p>\n

Don\u2019t scare away valuable followers you gained with an impulse act of starting a random room. Your followers will likely receive a push notification and may unfollow you if you veer into other fields. <\/span><\/p>\n

This whole Clubhouse hype could end up being short-lived, so stay laser-focused during its peak and get the most out of it for your brand.
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Published February 25, 2021 \u2014 10:56 UTC <\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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