{"id":6186,"date":"2021-06-29T10:17:46","date_gmt":"2021-06-29T10:17:46","guid":{"rendered":"http:\/\/TheNextWeb=1358575"},"modified":"2021-06-29T10:17:46","modified_gmt":"2021-06-29T10:17:46","slug":"europe-can-overcome-its-semiconductor-shortage-with-these-lessons-from-a-lightbulb-company","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=6186","title":{"rendered":"Europe can overcome its semiconductor shortage with these lessons from a lightbulb company"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/theconversation.com\/how-the-world-ran-out-of-semiconductors-156532\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">shortage of semiconductor chips<\/a> has exposed the vulnerability of European high-tech manufacturers that rely heavily on chip imports from Asia. The automotive sector alone, traditionally a European high-tech stronghold, is <a href=\"https:\/\/finance.yahoo.com\/news\/automotive-chip-shortage-cost-estimate-040100144.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">expected to<\/a> take a US$110 billion (\u00a379 billion) hit over the coming years as a result.<\/p>\n<p>In 2020, high-tech products <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Production_and_international_trade_in_high-tech_products#Manufacturing_of_high-tech_products\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">represented approximately 20%<\/a> of total exports from the European Union by value, with other major sectors including pharmaceuticals, telecoms, aerospace, and armaments. Enjoying annual growth rates upward of 10% before the semiconductor shortage and employing more than 3.5 million workers, high-tech is the fastest-growing European industry by far.<\/p>\n<p>Considering the importance and apparent vulnerability of the sector, the EU is scrambling to implement initiatives to encourage domestic chip manufacturing and reboot innovation at home. After all, Europe accounted for about 44% of global semiconductor manufacturing in 1990, compared to <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2021-04-27\/europe-is-trying-to-reclaim-its-lost-chipmaking-glory\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">only around 10% today<\/a>. This slow decline was the result of manufacturers failing to adapt after domestic first-generation cellphone makers Nokia, Ericsson, and Siemens <a href=\"https:\/\/knowledge.insead.edu\/strategy\/the-strategic-decisions-that-caused-nokias-failure-7766\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">were usurped<\/a> by American and Asian competition.<\/p>\n<p>Yet in the midst of this struggle for technological self-sufficiency, a European powerhouse in high-tech manufacturing was created by the <a href=\"https:\/\/uk.finance.yahoo.com\/news\/ams-ag-ams-announces-start-064017790.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">acquisition of<\/a> German LED (light-emitting diode) manufacturer Osram by Austrian sensor specialist AMS. The combined company is among Europe\u2019s largest semiconductor firms and holds the <a href=\"https:\/\/seekingalpha.com\/article\/4415523-top-semiconductor-stocks-in-europe\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">largest market share<\/a> in chips supplied to the automotive sector.<\/p>\n<p>It is the latest in a series of mergers and takeovers in semiconductors that are representative of what has been happening in high-tech industries as a whole. Products that were once the exclusive domain of western manufacturers have become increasingly commodified as Asian manufacturers catch up, boosted by government subsidies that have left established companies struggling to compete. Yet at the same time, highly profitable and strategically important niche applications are emerging, which point to opportunities.<\/p>\n<p>To understand why some companies have failed to adapt to a rapidly changing business environment, while others are driving innovation, it\u2019s worth looking at the history of Osram in more detail.<\/p>\n<h2>Spotlight on Osram<\/h2>\n<p>Osram traces its roots back some 115 years to Austrian chemist <a href=\"https:\/\/www.britannica.com\/biography\/Carl-Auer-Freiherr-von-Welsbach\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Carl Auer von Welsbach<\/a>, who greatly improved on Thomas Edison\u2019s light-bulb designs with the use of a metal filament in 1906. Osram-branded bulbs started manufacturing the same year and went on to become the flagship product for one of the <a href=\"https:\/\/new.siemens.com\/global\/en\/company\/about\/history\/stories\/siemens-and-osram.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">biggest lighting companies<\/a> in the world. Osram later played a key role in the development of other lighting technologies, including compact fluorescent light bulbs.<\/p>\n<figure class=\"align-center \" readability=\"12\">\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/406009\/original\/file-20210613-72921-ucpvll.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt width=\"600\" height=\"211\" class=\"js-lazy\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/europe-overcome-semiconductor-shortage-lessons-osram-syndication#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Ftech%2F2021%2F06%2F29%2Feurope-overcome-semiconductor-shortage-lessons-osram-syndication%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Some of Osram\u2019s greatest hits in lighting, L to R: Von Welsbach\u2019s gas mantle and early incandescent light bulb with an osmium filament; first high-frequency electrical ballast for compact fluorescent lamps; high-efficient blue LED with yellow phosphor for white-light generation; heart rate detection using efficient green LEDs in smart watches; quantum dots in LEDs. Wikimedia Commons, Michael Weinold. Adapted from patents: US409530A, US976528A, US4415839A, EP0118100A1, US7078732B1, US20200046275A1 and US10763400B2\" data-title=\"Share Some of Osram\u2019s greatest hits in lighting, L to R: Von Welsbach\u2019s gas mantle and early incandescent light bulb with an osmium filament; first high-frequency electrical ballast for compact fluorescent lamps; high-efficient blue LED with yellow phosphor for white-light generation; heart rate detection using efficient green LEDs in smart watches; quantum dots in LEDs. Wikimedia Commons, Michael Weinold. Adapted from patents: US409530A, US976528A, US4415839A, EP0118100A1, US7078732B1, US20200046275A1 and US10763400B2 on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Some of Osram\u2019s greatest hits in lighting, L to R: Von Welsbach\u2019s gas mantle and early incandescent light bulb with an osmium filament; first high-frequency electrical ballast for compact fluorescent lamps; high-efficient blue LED with yellow phosphor for white-light generation; heart rate detection using efficient green LEDs in smart watches; quantum dots in LEDs. Wikimedia Commons, Michael Weinold. Adapted from patents: US409530A, US976528A, US4415839A, EP0118100A1, US7078732B1, US20200046275A1 and US10763400B2 on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Some of Osram\u2019s greatest hits in lighting, L to R: Von Welsbach\u2019s gas mantle and early incandescent light bulb with an osmium filament; first high-frequency electrical ballast for compact fluorescent lamps; high-efficient blue LED with yellow phosphor for white-light generation; heart rate detection using efficient green LEDs in smart watches; quantum dots in LEDs. Wikimedia Commons, Michael Weinold. Adapted from patents: US409530A, US976528A, US4415839A, EP0118100A1, US7078732B1, US20200046275A1 and US10763400B2<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/406009\/original\/file-20210613-72921-ucpvll.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt width=\"600\" height=\"211\" class><\/noscript><\/figure><figcaption><\/figcaption><\/p>\n<\/figure>\n<p>Key to Osram\u2019s survival over the years has been its ability to adapt by proactively seeking out new markets. Following <a href=\"https:\/\/www.theguardian.com\/environment\/2012\/aug\/31\/lightbulbs-incandescent-europe\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the global effort<\/a> to phase out incandescent lamps in the 2000s, Osram was well placed to capitalize. Scientists at Osram and the German Fraunhofer Institute <a href=\"https:\/\/patents.google.com\/patent\/US7078732B1\/en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">had patented<\/a> a white LED as early as 1996. This was only weeks after the Japanese researchers that would go on to win the <a href=\"https:\/\/www.nobelprize.org\/prizes\/physics\/2014\/summary\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">2014 Nobel Prize in physics<\/a> for their groundbreaking invention, and Osram\u2019s early start in LED research established its IP portfolio.<\/p>\n<p>But when highly subsidized <a href=\"https:\/\/www.nytimes.com\/2014\/06\/18\/business\/as-led-industry-evolves-china-elbows-its-way-to-the-fore.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Chinese companies<\/a> entered the market after 2010, LEDs for general illumination became increasingly ubiquitous and less profitable. Osram instead focused on developing market segments that demanded high-performance LEDs.<\/p>\n<p>Backed by its in-house strength in research and development, fruitful university collaborations, and production capacity in the EU, Osram secured market leadership positions in niche applications like <a href=\"https:\/\/finance.yahoo.com\/news\/grow-lights-market-worth-4-133000928.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">horticultural lighting<\/a> for high-yield agriculture, infrared sensors for <a href=\"https:\/\/finance.yahoo.com\/news\/the-heart-rate-monitor-on-the-apple-watch-is-crazy-118446671314.html?soc_src=unv-sh&amp;soc_trk=pi\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">heart rate monitoring<\/a> and lights, and sensors for the <a href=\"https:\/\/finance.yahoo.com\/news\/drowsiness-fatigue-related-road-accidents-150000674.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">automotive industry<\/a>.<\/p>\n<p><strong>High-performance LED development<\/strong><\/p>\n<figure class=\"align-center \" readability=\"4\">\n<p><figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/406010\/original\/file-20210613-73791-wdfwmo.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt width=\"600\" height=\"357\" class=\"js-lazy\"><figcaption><a href=\"https:\/\/thenextweb.com\/news\/europe-overcome-semiconductor-shortage-lessons-osram-syndication#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Ftech%2F2021%2F06%2F29%2Feurope-overcome-semiconductor-shortage-lessons-osram-syndication%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Historical development of specialised applications of light-emitting diodes. Wikimedia Commons, Michael Weinold\" data-title=\"Share Historical development of specialised applications of light-emitting diodes. Wikimedia Commons, Michael Weinold on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Historical development of specialised applications of light-emitting diodes. Wikimedia Commons, Michael Weinold on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"><\/i><\/a>Historical development of specialised applications of light-emitting diodes. Wikimedia Commons, Michael Weinold<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/images.theconversation.com\/files\/406010\/original\/file-20210613-73791-wdfwmo.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" alt width=\"600\" height=\"357\" class><\/noscript><\/figure><figcaption><\/figcaption><\/p>\n<\/figure>\n<p>Osram stayed ahead of the competition by moving to niches where higher device performance and electrical efficiency were of paramount importance, rather than low manufacturing cost. The company\u2019s product and IP portfolio today <a href=\"https:\/\/doi.org\/10.1016\/j.techfore.2010.06.017\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">remains among<\/a> the industry\u2019s largest in <a href=\"https:\/\/www.lens.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">key patent classes<\/a>. And the takeover by AMS shouldn\u2019t be seen as a sign of failure. It creates a global leader in high-tech optical solutions that has a much better chance of staying ahead of emerging Asian competition in these niche sectors.<\/p>\n<p>Other western companies have not navigated the lighting sector as successfully. General Electric, a long-time competitor, had opted against developing its own LED research department, instead of procuring chips from overseas manufacturers to include in its lamps. Faced with increasing economic pressure, and unable to fall back on more specialized products, the company that traces its roots back to Edison had little choice but to <a href=\"https:\/\/theconversation.com\/general-electrics-exit-from-lighting-business-is-a-warning-to-other-players-in-the-sector-140181\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">sell its lighting unit<\/a> in 2020.<\/p>\n<h2>Lessons to learn<\/h2>\n<p><a href=\"https:\/\/www.ceenrg.landecon.cam.ac.uk\/research\/climate-change-and-energy-policy\/what-factors-drive-innovation-in-energy-technologies-the-role-of-technology-spillovers-and-government-investment\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">My department\u2019s research<\/a> has shown that maintaining in-house research capabilities and academic collaborations will be key to the survival of European high-tech companies in the near future. Governments can support these efforts of private industry by strengthening the academic landscape in Europe. This can be achieved through projects like the <a href=\"https:\/\/ec.europa.eu\/info\/research-and-innovation\/funding\/funding-opportunities\/funding-programmes-and-open-calls\/horizon-europe_en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Horizon Europe Programme<\/a>, which funds both basic university research and collaborative efforts with industry.<\/p>\n<p>In the long run, the best way to ensure the resilience of Europe\u2019s high-tech industries is to \u201cbackshore\u201d manufacturing of these products to Europe. With Sino-US tensions only expected to mount in the coming years, this would largely decouple strategic industry sectors from economic sanctions and mitigate geopolitical risks. It would also reduce the risk of&nbsp;&nbsp;<a href=\"https:\/\/link.springer.com\/article\/10.1057%2Fs41267-017-0087-7\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">IP theft<\/a> in overseas manufacturing.<\/p>\n<p>Two of Europe\u2019s largest suppliers of semiconductor components have already moved a significant part of their production back to Europe: <a href=\"https:\/\/finance.yahoo.com\/news\/1-infineon-says-meet-chip-102249642.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Infineon Technologies<\/a> in Austria and <a href=\"https:\/\/finance.yahoo.com\/news\/bosch-opens-german-chip-plant-120412027.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bosch<\/a> in Germany. This was enabled by unprecedented levels of factory automation and advanced robotics that is known as the <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2018\/09\/02\/what-is-industry-4-0-heres-a-super-easy-explanation-for-anyone\/?sh=7f79bfc29788\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">fourth industrial revolution<\/a>. As the Osram experience shows, controlling the most important parts of your technology is often the secret to long-term survival.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/counter.theconversation.com\/content\/154028\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" class=\"js-lazy\"><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/counter.theconversation.com\/content\/154028\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" class><\/noscript><\/p>\n<p><em>Article by <a href=\"https:\/\/theconversation.com\/profiles\/michael-weinold-1105893\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Michael Weinold<\/a>, Researcher, Cambridge Centre for Environment, Energy and Natural Resource Governance, <a href=\"https:\/\/theconversation.com\/institutions\/university-of-cambridge-1283\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">University of Cambridge<\/a><\/em><\/p>\n<p><em>This article is republished from <a href=\"https:\/\/theconversation.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/europe-is-running-out-of-semiconductors-heres-what-it-can-learn-from-tech-survivor-osram-154028\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">original article<\/a>.<\/em><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/europe-overcome-semiconductor-shortage-lessons-osram-syndication\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shortage of semiconductor chips has exposed the vulnerability of European high-tech manufacturers that rely heavily on chip imports from Asia. The automotive sector alone, traditionally a European high-tech stronghold, is expected&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/6186"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6186"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/6186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/6187"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}