{"id":746,"date":"2020-10-28T14:33:44","date_gmt":"2020-10-28T14:33:44","guid":{"rendered":"https:\/\/thenextweb.com\/?p=1325809"},"modified":"2020-10-28T14:33:44","modified_gmt":"2020-10-28T14:33:44","slug":"why-hasnt-the-apple-watch-design-changed-we-asked-an-expert","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=746","title":{"rendered":"Why hasn\u2019t the Apple Watch design changed? We asked an expert"},"content":{"rendered":"\n

Earlier this week, I wrote about the future of Apple Watch design<\/a>. In it, I asked a simple question: why hasn\u2019t the Apple Watch design changed much? The device has remained strangely static, especially when compared to something like the iPhone.<\/p>\n

I had some ideas about this, but it was simply opinion. Wanting to dig a bit deeper, I got in touch with Ben Stanton<\/a>, a Senior Analyst at Canalys<\/a>. One of his areas of expertise is the smartwatch market, so I put to him the same question: why hasn\u2019t the Apple Watch design changed?<\/p>\n

[Read: What audience intelligence data tells us about the 2020 US presidential election<\/a>]<\/em><\/p>\n

Straight away, Stanton told me there is simple \u201cno commercial reason\u201d for Apple to alter its wearable\u2018s design. Yet<\/em>.<\/p>\n

Despite the pandemic, Apple\u2019s smartwatch shipments rose 6% in the first half of 2020 \u2014 and it currently owns 40% of this market globally. A key point Stanton raised was the fact a \u201chigh proportion\u201d of people buying the wearable are doing so the first time.<\/p>\n

Effectively, this audience segment doesn\u2019t care that the Apple Watch design hasn\u2019t changed, because they\u2019ve not owned one before.<\/p>\n

Another reason Stanton pointed to for the static nature of the wearable\u2018s design is its brand awareness. Because of its popularity, he told me, the Apple Watch has become its own marketing tool.<\/p>\n

\"why<\/figure>\n<\/p>\n

Then there are the more technical reasons.<\/p>\n

By keeping the design similar, Apple is more in control of the supply chain. On top of this, it also makes life easier for software developers. For example, if Apple switched to a circular display, he said that developers would have to \u201credesign their Watch applications.\u201d<\/p>\n

Seemingly, a static shape is convenient for everyone. But, and here\u2019s the big question, will the Apple Watch design ever change?<\/p>\n

Stanton was clear: not unless there\u2019s a drop its sales and growth. The only changes will come when it needs to encourage people to upgrade. And that might be a while yet.<\/p>\n

There you have it! An expert answer to the pressing question of why hasn\u2019t the Apple Watch design changed. You\u2019re welcome.<\/p>\n

For more gear, gadget, and hardware news and reviews, follow Plugged on Twitter<\/a> and Flipboard<\/a>. <\/i><\/p>\n

Published October 28, 2020 \u2014 14:33 UTC <\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Earlier this week, I wrote about the future of Apple Watch design. In it, I asked a simple question: why hasn\u2019t the Apple Watch design changed much? The device has remained strangely static, especially…<\/p>\n","protected":false},"author":1,"featured_media":747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/746"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=746"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/747"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}