Samsung launched 18 phone variants in the market from April to September as compared to 22 by Xiaomi, which also includes phones from Poco. However, Counterpoint\u2019s report suggests that Samsung\u2019s aggressive online push and effective distribution did the trick. Xiaomi\u2018s sales slumped due to the manufacturing and distribution gap created by the coronavirus pandemic.<\/p>\n Counterpoint\u2019s research analyst, Shilpi Jain, said that there were some anti-china feelings in consumers after a skirmish between armies<\/a> of two countries at the border in June:<\/p>\n During the start of the quarter, we witnessed some anti-China consumer sentiments impacting sales of brands originating from China. However, these sentiments have subsided as consumers are weighing in different parameters during the purchase as well. The brands have been quite aggressive as they started building up inventory much ahead of the festive season.<\/span><\/p>\n<\/blockquote>\n Indian phone maker Micromax, which held the first position in the Indian market at one point, is aiming to take advantage of that \u201canti-china sentiment\u201d and make a comeback with a new series called \u201cin\u201d next month.<\/p>\n The research firm said that overall, it was a strong quarter as more than 53 million were shipped with a 9% year-on-year growth. It also noted that Samsung\u2019s lead is not definitive, and Xiaomi could easily make a comeback in the next quarter to claim the top spot again.<\/p>\n For more gear, gadget, and hardware news and reviews, follow Plugged on Twitter<\/a> and Flipboard<\/a>. <\/i><\/p>\n Published October 29, 2020 \u2014 06:28 UTC <\/p>\n![](\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/10\/Screenshot-2020-10-29-at-10.35.07-AM.png\")
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