{"id":8487,"date":"2021-10-20T15:30:52","date_gmt":"2021-10-20T15:30:52","guid":{"rendered":"http:\/\/TheNextWeb=1370502"},"modified":"2021-10-20T15:30:52","modified_gmt":"2021-10-20T15:30:52","slug":"teslas-making-beer-now-and-thats-dangerous-marketing","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=8487","title":{"rendered":"Tesla\u2019s making beer now \u2014 and that\u2019s dangerous marketing"},"content":{"rendered":"\n

Over a week ago, at Tesla\u2019s \u201cGiga Fest\u201d event in Berlin, on the site<\/a> where the company is currently building its German Gigafactory, Elon Musk announced that Tesla is going to make its own\u2026 beer. <\/span><\/p>\n

Echoing the \u201cgiga\u201d spirit of the day, the beer is going to be called \u201cGiga Beer\u201d and \u201cGiga Bier\u201d (the German equivalent), and the bottle\u2019s design is inspired by the futuristic lines and angles of the Cybertruck.<\/p>\n

Here\u2019s what our dear Elon said during the event:<\/p>\n

\n

We\u2019re going to build a train station that\u2019s right on the property. And then we\u2019re going to have graffiti murals all throughout the factory, on the outside and everything. So I think that\u2019s going to be pretty cool. We\u2019ve got some of them already. And we\u2019re even going to have a beer<\/strong>. <\/span><\/p>\n<\/blockquote>\n

Given that Musk likes to tease around with crazy ideas that add to his \u2018cool engineer-entrepreneur\u2019 profile, one would think that this was a joke.<\/p>\n

But no, folks, in wasn\u2019t.<\/p>\n

Some days later, Tesla applied for trademark rights for both name versions at the United States Patent And Trademark Office (USPTO).<\/span><\/p>\n

If you search on USPTO\u2019s database you will find the following information:<\/p>\n

\"Tesla
<\/i><\/a>The \u201cGiga Beer\u201d application.<\/figcaption>