{"id":8517,"date":"2021-10-21T15:14:39","date_gmt":"2021-10-21T15:14:39","guid":{"rendered":"http:\/\/TheNextWeb=1370687"},"modified":"2021-10-21T15:14:39","modified_gmt":"2021-10-21T15:14:39","slug":"dont-be-perfect-people-hate-it","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=8517","title":{"rendered":"Don\u2019t be perfect, people hate it"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&amp;fit=1280%2C640&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F10%2Fboris-colors-gq.jpg&amp;signature=98ebb7c140a23193e411aaed263c563a\" class=\"ff-og-image-inserted\"><\/div>\n<p><span><em>Boris is the wise ol\u2019 founder of TNW who writes a weekly column on everything about being an entrepreneur in tech \u2014 from managing stress to embracing awkwardness. You can get his musings straight to your inbox by <a href=\"http:\/\/hello.thenextweb.com\/boris\">signing up for his newsletter!<\/a><\/em><\/span><\/p>\n<p>The amount of time and effort I spend on being efficient is\u2026 highly inefficient.<\/p>\n<p>I\u2019ll spend more time <em>thinking<\/em> about how to efficiently plan meetings than the time I\u2019m actually <em>in<\/em> them. I know it isn\u2019t very pleasant for me and those around me \u2014 but the perfectionist in me won\u2019t let go. I really need to learn to though, because of one simple truth\u2026<\/p>\n<p>People don\u2019t trust perfection.<\/p>\n<p>One great example of this is <a href=\"https:\/\/www.youtube.com\/watch?v=tbPP38IHmk4\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Coinstar<\/a>. This machine is used to calculate change, and it does so with inhuman speed and accuracy. You throw in your fistful of dollars, and before the penny drops, the machine will have counted and totaled everything.<\/p>\n<p>The only problem was that it happened so fast that people didn\u2019t trust it. Most people actually demanded a recount when using it for the first time.<\/p>\n<p>So what did the company do to optimize the machine? It made it slower.<\/p>\n<p>The machine still counted the small change instantly, but the team behind it built in a delay before the results were shown. And to comfort customers even more, they added a small chip and soundboard to simulate the sound of coins making their way through the machine.<\/p>\n<p>In its perfect first iteration, it was quiet, fast, and efficient. But to make it acceptable to users, they made it loud, slow, and inefficient. And that\u2019s how we like it.<\/p>\n<p>Don\u2019t believe me yet? Well, here\u2019s another example.<\/p>\n<p>I saw a story on a workshop back in 2004 about the redesign of Blogger. The creative team behind it shared that they found out that when new users clicked \u2018Create my Blog\u2019 on the last step of the setup process, they were confused by how quickly their blog was created and most thought it meant something had gone wrong.<\/p>\n<p>To fix this \u2018bug\u2019, they added an interim page that had nothing on it but a spinning animated GIF along with the words \u2018Creating your page\u2026\u2019. Only after few seconds of staring at the fake processing did users get the confirmation their page had been created. And the results? Users were more satisfied with the new, slower experience.<\/p>\n<p>Basically, we can\u2019t accept anything that\u2019s perfect; because nothing ever is.<\/p>\n<p>That\u2019s also why you need to start an insightful article by saying you suck at the very lesson you\u2019re trying to teach.<\/p>\n<p><em>Can\u2019t get enough of Boris? Check out his older stories <a href=\"https:\/\/thenextweb.com\/author\/boris\/\">here<\/a>, and sign up for his newsletter <a href=\"http:\/\/hello.thenextweb.com\/boris\">here<\/a>.<\/em><\/p>\n<p> <a href=\"https:\/\/thenextweb.com\/news\/dont-be-perfect\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boris is the wise ol\u2019 founder of TNW who writes a weekly column on everything about being an entrepreneur in tech \u2014 from managing stress to embracing awkwardness. You can get his&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/8517"}],"collection":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8517"}],"version-history":[{"count":0,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/posts\/8517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=\/wp\/v2\/media\/8518"}],"wp:attachment":[{"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.londonchiropracter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}