{"id":8583,"date":"2021-10-25T15:21:19","date_gmt":"2021-10-25T15:21:19","guid":{"rendered":"http:\/\/TheNextWeb=1371000"},"modified":"2021-10-25T15:21:19","modified_gmt":"2021-10-25T15:21:19","slug":"can-art-mobilize-people-to-fight-climate-change-this-artist-thinks-so","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=8583","title":{"rendered":"Can art mobilize people to fight climate change? This artist thinks so"},"content":{"rendered":"\n

Neuroscientists at Columbia University <\/span>observed a curious thing<\/span><\/a>. When they asked a group of test subjects to concentrate on a painting of an angel wielding a sword, they found it triggered responses in the subjects\u2019 wrists. Others have reported the sensation of dancing when observing Degas\u2019 Ballerinas. This is due to a process called embodied cognition. When we view a piece of art, our brain mirrors actions depicted on the canvas.<\/span><\/p>\n

Not only can art inspire physical action, it can also stimulate emotion and make the intangible feel tangible. According to eco artist Thijs Biersteker<\/a>: <\/span><\/p>\n

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Context is also important in the sense that, when you go to a museum or a festival, you\u2019re open to new ideas. That\u2019s the moment that people really resonate with new messages, allowing them to be digested. <\/span><\/p>\n<\/blockquote>\n

Sounds neat\u2026 but why does it matter? Well, EV manufacturer Polestar is betting on art\u2019s stimulating powers to get its sustainability message across.<\/span><\/p>\n

The company recently released a sustainability report for its new Polestar 2. While the report is an essential part of Polestar\u2019s push towards brutal, bare naked transparency, the team behind it had to ask themselves whether it was the <\/span>best<\/i> way to achieve it. <\/span><\/span>If no one reads sustainability reports besides the nerdiest of current EV drivers, do they make any impact at all?<\/span><\/p>\n

That\u2019s why they teamed up with Biersteker to create an interactive installation inspired by key data from the report. The piece titled, <\/span>We Harvest Wind<\/span><\/i>, is now on display at the Stedelijk Museum in Amsterdam. <\/span><\/p>\n

TNW got an exclusive interview to find out about the backstory behind this intriguing piece and the underlying call to action. <\/span><\/p>\n

Transforming cold hard data into climate art<\/b><\/h2>\n

\u201cWhen I was growing up, I noticed that I stopped resonating with news headlines. We read for years about deforestation in the Amazon and the dangers of plastics in our oceans, but it didn\u2019t change anything. <\/span>This is really dangerous,\u201d Biersteker said. <\/span><\/p>\n

He started to work with researchers from around the globe to see how he could use their rough data to create something that connects people to the numbers in a deeper way:<\/span><\/p>\n

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I think immersive art installations that you can control and that you feel empowered by leave you with a message. You get lured in by the aesthetics and then the facts hit you.<\/span><\/p>\n<\/blockquote>\n

In the past, he\u2019s focused on creating awareness pieces including plastics from the ocean that mirror the movements of your body and an installation showing the amount of toxins that leak out of just one cigarette butt.<\/span><\/p>\n

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<\/i><\/a>Screenshot of installation by Thijs Biersteker. Check out the original here.<\/a><\/figcaption>