{"id":8725,"date":"2021-11-02T13:46:35","date_gmt":"2021-11-02T13:46:35","guid":{"rendered":"http:\/\/TheNextWeb=1371823"},"modified":"2021-11-02T13:46:35","modified_gmt":"2021-11-02T13:46:35","slug":"3-vital-lessons-i-learned-expanding-our-startup-into-new-markets","status":"publish","type":"post","link":"https:\/\/www.londonchiropracter.com\/?p=8725","title":{"rendered":"3 vital lessons I learned expanding our startup into new markets"},"content":{"rendered":"\n
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Alright, you\u2019ve built a decent product. You believe you have a product-market fit and you\u2019ve been able to acquire a fair amount of traffic through organic and paid channels. But\u2026 your growth rate is starting to stagnate.<\/span><\/p>\n

So, you decide to put out more content, tap into more channels, widen your targeting, increase budgets, among other things. You wait a few weeks but quickly learn that even though all of your efforts have helped, it\u2019s just not what it used to be.<\/span><\/p>\n

In essence, what this means is that you\u2019re starting to hit the ceiling in your operating region. So, it\u2019s probably time to expand your business geographically \u2014 and this is exactly what happened to my company.<\/span><\/p>\n

When you find yourself in a situation like that, you begin exploring the idea by reaching out to friends, colleagues, and investors for advice. Moreover, you start looking for silver bullets which will help you crack a set of new markets and grow your business exponentially.<\/span><\/p>\n

Great idea! Except for the fact that these silver bullets don\u2019t exist. But going through this whole process has taught me some valuable lessons that can be of help to you.
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Packhelp going international<\/span><\/h2>\n

Let me provide some background. <\/span>Packhelp<\/span> is a packaging marketplace and we make it easier for D2C brands, e-commerce, agencies, and much more, to source and design custom packaging. Figuring out what you need, where to get it, how much to pay for it, how to ship it; it\u2019s all time-consuming, and, frankly, annoying. We aim to get rid of that hassle for our customers.<\/span><\/p>\n

Anyhow, towards the end of 2020, I sat down with our CRO and started evaluating the idea of building our team to expand into international markets in which we didn\u2019t yet have a presence.<\/span><\/p>\n

We\u2019ve been quite successful with growing our business over the last few years. We started with Packhelp Studio, our SMB business segment that offers low quantity orders of customized packaging. Later on, we had enough interest in larger, more complex orders to launch and grow Packhelp Plus. Since then, we\u2019ve been developing all kinds of features, products, and software \u2014 some more successful than others. <\/span><\/p>\n

However, throughout all of this time, we couldn\u2019t shake the feeling that, while running a centralized operation is successful, we can get a lot more out of our core markets if we actually focus on them. Thus, relatively quickly, we decided to create the Expansion Chapter.<\/span><\/p>\n

So, we kicked off and accomplished the following by April 2021:<\/span><\/p>\n